Audi AG Audi head office in Ingolstadt Type Public, Aktiengesellschaft Traded as FWB: NSU Industry Automotive Predecessor Auto Union GmbHNSU Motorenwerke AG Founded HistoricZwickau, Germany (25 April 1910)Modern-eraNeckarsulm, Germany (1 January 1969) Founder August Horch Headquarters Ingolstadt, Germany Number of locations 11 production facilities in 9 countries Area served Worldwide Key people Rupert Stadler, Chairman of the Board of Management Marc Lichte, Head of Design Ulrich Hackenberg, Head of Technical Development Products Luxury vehicles Production output 2,024,881 units Revenue €58.
42 billion (2015)  Operating income €4.836 billion (2015) Profit €4.297 billion (2015) Total assets €16.832 billion (2009) Total equity €3.451 billion (2009) Owner Volkswagen Group (99.55%) Number of employees 84,435 (2015)  Divisions Audi e-tron Audi India Subsidiaries Audi Brussels Audi Hungaria Motor Kft. Ducati Italdesign Giugiaro Lamborghini Audi Sport GmbH Website www.
audi.com Footnotes / references Audi History: Chronicle, 2011 Annual Financial Report Audi AG (German: [ˈʔaʊ̯diː ʔaːˈgeː] ( listen)) is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide.
The origins of the company are complex, going back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch; and two other manufacturers (DKW and Wanderer), leading to the foundation of Auto Union in 1932. The modern era of Audi essentially began in the 1960s when Auto Union was acquired by Volkswagen from Daimler-Benz. After relaunching the Audi brand with the 1965 introduction of the Audi F103 series, Volkswagen merged Auto Union with NSU Motorenwerke in 1969, thus creating the present day form of the company.
The company name is based on the Latin translation of the surname of the founder, August Horch. "Horch", meaning "listen" in German, becomes "audi" in Latin. The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union. Audi's slogan is Vorsprung durch Technik, meaning "Advancement through Technology". However, Audi USA had used the slogan "Truth in Engineering" from 2007 to 2016, and have not used the slogan since 2016.
 Audi, along with BMW and Mercedes-Benz, are among the best-selling luxury automobile brands in the world. History Birth of the company and its name Automobile company Wanderer was originally established in 1885, later becoming a branch of Audi AG. Another company, NSU, which also later merged into Audi, was founded during this time, and later supplied the chassis for Gottlieb Daimler's four-wheeler.
 On 14 November 1899, August Horch (1868–1951) established the company A. Horch & Cie. in the Ehrenfeld district of Cologne. In 1902, he moved with his company to Reichenbach im Vogtland. On 10 May 1904, he founded the August Horch & Cie. Motorwagenwerke AG, a joint-stock company in Zwickau (State of Saxony). After troubles with Horch chief financial officer, August Horch left Motorwagenwerke and founded in Zwickau on 16 July 1909, his second company, the August Horch Automobilwerke GmbH.
His former partners sued him for trademark infringement. The German Reichsgericht (Supreme Court) in Leipzig, eventually determined that the Horch brand belonged to his former company. Audi Type E Since August Horch was prohibited from using "Horch" as a trade name in his new car business, he called a meeting with close business friends, Paul and Franz Fikentscher from Zwickau. At the apartment of Franz Fikentscher, they discussed how to come up with a new name for the company.
During this meeting, Franz's son was quietly studying Latin in a corner of the room. Several times he looked like he was on the verge of saying something but would just swallow his words and continue working, until he finally blurted out, "Father – audiatur et altera pars... wouldn't it be a good idea to call it audi instead of horch?" "Horch!" in German means "Hark!" or "hear", which is "Audi" in the singular imperative form of "audire" – "to listen" – in Latin.
The idea was enthusiastically accepted by everyone attending the meeting. On 25 April 1910 the Audi Automobilwerke GmbH Zwickau (from 1915 on Audiwerke AG Zwickau) was entered in the company's register of Zwickau registration court. The first Audi automobile, the Audi Type A 10/22 hp (16 kW) Sport-Phaeton, was produced in the same year, followed by the successor Type B 10/28PS in the same year.
 Audi started with a 2,612 cc inline-four engine model Type A, followed by a 3,564 cc model, as well as 4,680 cc and 5,720 cc models. These cars were successful even in sporting events. The first six-cylinder model Type M, 4,655 cc appeared in 1924. August Horch left the Audiwerke in 1920 for a high position at the ministry of transport, but he was still involved with Audi as a member of the board of trustees.
In September 1921, Audi became the first German car manufacturer to present a production car, the Audi Type K, with left-handed drive. Left-hand drive spread and established dominance during the 1920s because it provided a better view of oncoming traffic, making overtaking safer. The merger of the four companies under the logo of four rings Main article: Auto Union In August 1928, Jørgen Rasmussen, the owner of Dampf-Kraft-Wagen (DKW), acquired the majority of shares in Audiwerke AG.
 In the same year, Rasmussen bought the remains of the U.S. automobile manufacturer Rickenbacker, including the manufacturing equipment for eight-cylinder engines. These engines were used in Audi Zwickau and Audi Dresden models that were launched in 1929. At the same time, six-cylinder and four-cylinder (the "four" with a Peugeot engine) models were manufactured. Audi cars of that era were luxurious cars equipped with special bodywork.
In 1932, Audi merged with Horch, DKW, and Wanderer, to form Auto Union AG, Chemnitz. It was during this period that the company offered the Audi Front that became the first European car to combine a six-cylinder engine with front-wheel drive. It used a powertrain shared with the Wanderer, but turned 180-degrees, so that the drive shaft faced the front. Before World War II, Auto Union used the four interlinked rings that make up the Audi badge today, representing these four brands.
However, this badge was used only on Auto Union racing cars in that period while the member companies used their own names and emblems. The technological development became more and more concentrated and some Audi models were propelled by Horch or Wanderer built engines. Reflecting the economic pressures of the time, Auto Union concentrated increasingly on smaller cars through the 1930s, so that by 1938 the company's DKW brand accounted for 17.
9% of the German car market, while Audi held only 0.1%. After the final few Audis were delivered in 1939 the "Audi" name disappeared completely from the new car market for more than two decades. Post-World War II IFA F9 Like most German manufacturing, at the onset of World War II the Auto Union plants were retooled for military production, and were a target for allied bombing during the war which left them damaged.
Overrun by the Soviet Army in 1945, on the orders of the Soviet Union military administration the factories were dismantled as part of war reparations. Following this, the company's entire assets were expropriated without compensation. On 17 August 1948, Auto Union AG of Chemnitz was deleted from the commercial register. These actions had the effect of liquidating Germany's Auto Union AG.
The remains of the Audi plant of Zwickau became the VEB (for "People Owned Enterprise") Automobilwerk Zwickau or AWZ (in English: Automobile Works Zwickau). With no prospect of continuing production in Soviet-controlled East Germany, Auto Union executives began the process of relocating what was left of the company to West Germany. A site was chosen in Ingolstadt, Bavaria, to start a spare parts operation in late 1945, which would eventually serve as the headquarters of the reformed Auto Union in 1949.
The former Audi factory in Zwickau restarted assembly of the pre-war-models in 1949. These DKW models were renamed to IFA F8 and IFA F9 and were similar to the West German versions. West and East German models were equipped with the traditional and renowned DKW two-stroke engines. The Zwickau plant manufactured the infamous Trabant until 1991, when it came under Volkswagen control—effectively bringing it under the same umbrella as Audi since 1945.
New Auto Union unit A new West German headquartered Auto Union was launched in Ingolstadt with loans from the Bavarian state government and Marshall Plan aid. The reformed company was launched 3 September 1949 and continued DKW's tradition of producing front-wheel drive vehicles with two-stroke engines. This included production of a small but sturdy 125 cc motorcycle and a DKW delivery van, the DKW F89 L at Ingolstadt.
The Ingolstadt site was large, consisting of an extensive complex of formerly military buildings which was suitable for administration as well as vehicle warehousing and distribution, but at this stage there was at Ingolstadt no dedicated plant suitable for mass production of automobiles: for manufacturing the company's first post-war mass-market passenger car plant capacity in Düsseldorf was rented from Rheinmetall-Borsig.
It was only ten years later, after the company had attracted an investor, when funds became available for construction of major car plant at the Ingolstadt head office site. In 1958, in response to pressure from Friedrich Flick, then the company's largest single shareholder,Daimler-Benz took an 87% holding in the Auto Union company, and this was increased to a 100% holding in 1959. However, small two-stroke cars were not the focus of Daimler-Benz's interests, and while the early 1960s saw major investment in new Mercedes models and in a state of the art factory for Auto Union's, the company's aging model range at this time did not benefit from the economic boom of the early 1960s to the same extent as competitor manufacturers such as Volkswagen and Opel.
The decision to dispose of the Auto Union business was based on its lack of profitability. Ironically, by the time they sold the business, it also included a large new factory and near production-ready modern four-stroke engine, which would enable the Auto Union business, under a new owner, to embark on a period of profitable growth, now producing not Auto Unions or DKWs, but using the "Audi" name, resurrected in 1965 after a 25-year gap.
In 1964, Volkswagen acquired a 50% holding in the business, which included the new factory in Ingolstadt, the DKW and Audi brands along with the rights to the new engine design which had been funded by Daimler-Benz, who in return retained the dormant Horch trademark and the Düsseldorf factory which became a Mercedes-Benz van assembly plant. Eighteen months later, Volkswagen bought complete control of Ingolstadt, and by 1966 were using the spare capacity of the Ingolstadt plant to assemble an additional 60,000 Volkswagen Beetles per year.
 Two-stroke engines became less popular during the 1960s as customers were more attracted to the smoother four-stroke engines. In September 1965, the DKW F102 was fitted with a four-stroke engine and a facelift for the car's front and rear. Volkswagen dumped the DKW brand because of its associations with two-stroke technology, and having classified the model internally as the F103, sold it simply as the "Audi".
Later developments of the model were named after their horsepower ratings and sold as the Audi 60, 75, 80, and Super 90, selling until 1972. Initially, Volkswagen was hostile to the idea of Auto Union as a standalone entity producing its own models having acquired the company merely to boost its own production capacity through the Ingolstadt assembly plant – to the point where Volkswagen executives ordered that the Auto Union name and flags bearing the four rings were removed from the factory buildings.
Then VW chief Heinz Nordhoff explicitly forbade Auto Union from any further product development. Fearing that the Volkswagen had no long term ambition for the Audi brand, Auto Union engineers under the leadership of Ludwig Kraus developed the first Audi 100 in secret, without Nordhoff's knowledge. When presented with a finished prototype, Nordhoff was so impressed he authorised the car for production, which when launched in 1968, went on to be a huge success.
With this, the resurrection of the Audi brand was now complete, this being followed by the first generation Audi 80 in 1972, which would in turn provide a template for VW's new front-wheel-drive water-cooled range which debuted from the mid-1970s onward. Audi 80 assembly line in Wolfsburg, 1973 In 1969, Auto Union merged with NSU, based in Neckarsulm, near Stuttgart. In the 1950s, NSU had been the world's largest manufacturer of motorcycles, but had moved on to produce small cars like the NSU Prinz, the TT and TTS versions of which are still popular as vintage race cars.
NSU then focused on new rotary engines based on the ideas of Felix Wankel. In 1967, the new NSU Ro 80 was a car well ahead of its time in technical details such as aerodynamics, light weight, and safety. However, teething problems with the rotary engines put an end to the independence of NSU. The Neckarsulm plant is now used to produce the larger Audi models A6 and A8. The Neckarsulm factory is also home of the "quattro GmbH" (from November 2016 "Audi Sport GmbH"), a subsidiary responsible for development and production of Audi high-performance models: the R8 and the "RS" model range.
Modern era The new merged company was incorporated on 1 January 1969 and was known as Audi NSU Auto Union AG, with its headquarters at NSU's Neckarsulm plant, and saw the emergence of Audi as a separate brand for the first time since the pre-war era. Volkswagen introduced the Audi brand to the United States for the 1970 model year. That same year, the mid-sized car that NSU had been working on, the K70, originally intended to slot between the rear-engined Prinz models and the futuristic NSU Ro 80, was instead launched as a Volkswagen.
After the launch of the Audi 100 of 1968, the Audi 80/Fox (which formed the basis for the 1973 Volkswagen Passat) followed in 1972 and the Audi 50 (later rebadged as the Volkswagen Polo) in 1974. The Audi 50 was a seminal design because it was the first incarnation of the Golf/Polo concept, one that led to a hugely successful world car. Ultimately, the Audi 80 and 100 (progenitors of the A4 and A6, respectively) became the company's biggest sellers, whilst little investment was made in the fading NSU range; the Prinz models were dropped in 1973 whilst the fatally flawed NSU Ro80 went out of production in 1977, spelling the effective end of the NSU brand.
Production of the Audi 100 had been steadily moved from Ingolstadt to Neckarsulm as the 1970s had progressed, any by the appearance of the second generation C2 version in 1976, all production was now at the former NSU plant. Neckarsulm from that point onward would produce Audi's higher end models. The Audi image at this time was a conservative one, and so, a proposal from chassis engineer Jörg Bensinger was accepted to develop the four-wheel drive technology in Volkswagen's Iltis military vehicle for an Audi performance car and rally racing car.
The performance car, introduced in 1980, was named the "Audi Quattro", a turbocharged coupé which was also the first German large-scale production vehicle to feature permanent all-wheel drive through a centre differential. Commonly referred to as the "Ur-Quattro" (the "Ur-" prefix is a German augmentative used, in this case, to mean "original" and is also applied to the first generation of Audi's S4 and S6 Sport Saloons, as in "UrS4" and "UrS6"), few of these vehicles were produced (all hand-built by a single team), but the model was a great success in rallying.
Prominent wins proved the viability of all-wheel drive racecars, and the Audi name became associated with advances in automotive technology. In 1985, with the Auto Union and NSU brands effectively dead, the company's official name was now shortened to simply Audi AG. At the same time the company's headquarters moved back to Ingolstadt and two new wholly owned subsidiaries; Auto Union GmbH and NSU GmbH, were formed to own and manage the historical trademarks and intellectual property of the original constituent companies (the exception being Horch, which had been retained by Daimler-Benz after the VW takeover), and to operate Audi's heritage operations.
Audi Quattro In 1986, as the Passat-based Audi 80 was beginning to develop a kind of "grandfather's car" image, the type 89 was introduced. This completely new development sold extremely well. However, its modern and dynamic exterior belied the low performance of its base engine, and its base package was quite spartan (even the passenger-side mirror was an option.) In 1987, Audi put forward a new and very elegant Audi 90, which had a much superior set of standard features.
In the early 1990s, sales began to slump for the Audi 80 series, and some basic construction problems started to surface. In the early part of the 21st century, Audi set forth on a German racetrack to claim and maintain several world records, such as top speed endurance. This effort was in-line with the company's heritage from the 1930s racing era Silver Arrows. Through the early 1990s, Audi began to shift its target market upscale to compete against German automakers Mercedes-Benz and BMW.
This began with the release of the Audi V8 in 1990. It was essentially a new engine fitted to the Audi 100/200, but with noticeable bodywork differences. Most obvious was the new grille that was now incorporated in the bonnet. By 1991, Audi had the four-cylinder Audi 80, the 5-cylinder Audi 90 and Audi 100, the turbocharged Audi 200 and the Audi V8. There was also a coupe version of the 80/90 with both 4- and 5-cylinder engines.
Although the five-cylinder engine was a successful and robust powerplant, it was still a little too different for the target market. With the introduction of an all-new Audi 100 in 1992, Audi introduced a 2.8L V6 engine. This engine was also fitted to a face-lifted Audi 80 (all 80 and 90 models were now badged 80 except for the USA), giving this model a choice of four-, five-, and six-cylinder engines, in Saloon, Coupé and Cabriolet body styles.
The five-cylinder was soon dropped as a major engine choice; however, a turbocharged 230 hp (170 kW) version remained. The engine, initially fitted to the 200 quattro 20V of 1991, was a derivative of the engine fitted to the Sport Quattro. It was fitted to the Audi Coupé, and named the S2 and also to the Audi 100 body, and named the S4. These two models were the beginning of the mass-produced S series of performance cars.
In November 2016, Audi expressed an intention to establish an assembly factory in Pakistan, with the company's local partner acquiring land for a plant in Korangi Creek Industrial Park in Karachi. Approval of the plan would lead to an investment of $30 million in the new plant. Audi 5000 unintended acceleration allegations Sales in the United States fell after a series of recalls from 1982 to 1987 of Audi 5000 models associated with reported incidents of sudden unintended acceleration linked to six deaths and 700 accidents.
 At the time, NHTSA was investigating 50 car models from 20 manufacturers for sudden surges of power. A 60 Minutes report aired 23 November 1986, featuring interviews with six people who had sued Audi after reporting unintended acceleration, showing an Audi 5000 ostensibly suffering a problem when the brake pedal was pushed. Subsequent investigation revealed that 60 Minutes had engineered the failure – fitting a canister of compressed air on the passenger-side floor, linked via a hose to a hole drilled into the transmission.
 Audi 100 C3, sold as the Audi 5000 in the U.S. Audi contended, prior to findings by outside investigators, that the problems were caused by driver error, specifically pedal misapplication. Subsequently, the National Highway Traffic Safety Administration (NHTSA) concluded that the majority of unintended acceleration cases, including all the ones that prompted the 60 Minutes report, were caused by driver error such as confusion of pedals.
 CBS did not acknowledge the test results of involved government agencies, but did acknowledge the similar results of another study. In a review study published in 2012, NHTSA summarized its past findings about the Audi unintended acceleration problems: "Once an unintended acceleration had begun, in the Audi 5000, due to a failure in the idle-stabilizer system (producing an initial acceleration of 0.
3g), pedal misapplication resulting from panic, confusion, or unfamiliarity with the Audi 5000 contributed to the severity of the incident." This summary is consistent with the conclusions of NHTSA's most technical analysis at the time: "Audi idle-stabilization systems were prone to defects which resulted in excessive idle speeds and brief unanticipated accelerations of up to 0.3g [which is similar in magnitude to an emergency stop in a subway car].
These accelerations could not be the sole cause of [(long-duration) sudden acceleration incidents (SAI)], but might have triggered some SAIs by startling the driver. The defective idle-stabilization system performed a type of electronic throttle control. Significantly: multiple "intermittent malfunctions of the electronic control unit were observed and recorded ... and [were also observed and] reported by Transport Canada.
" With a series of recall campaigns, Audi made several modifications; the first adjusted the distance between the brake and accelerator pedal on automatic-transmission models. Later repairs, of 250,000 cars dating back to 1978, added a device requiring the driver to press the brake pedal before shifting out of park. A legacy of the Audi 5000 and other reported cases of sudden unintended acceleration are intricate gear stick patterns and brake interlock mechanisms to prevent inadvertent shifting into forward or reverse.
It is unclear how the defects in the idle-stabilization system were addressed. Audi's U.S. sales, which had reached 74,061 in 1985, dropped to 12,283 in 1991 and remained level for three years. – with resale values falling dramatically. Audi subsequently offered increased warranty protection and renamed the affected models – with the 5000 becoming the 100 and 200 in 1989 – and reached the same sales levels again only by model year 2000.
 A 2010 BusinessWeek article – outlining possible parallels between Audi's experience and 2009–2010 Toyota vehicle recalls – noted a class-action lawsuit filed in 1987 by about 7,500 Audi 5000-model owners remains unsettled and is currently being contested in county court in Chicago after appeals at the Illinois state and U.S. federal levels. Model introductions In the mid-to-late 1990s, Audi introduced new technologies including the use of aluminum construction.
Produced from 1999 to 2005, the Audi A2 was a futuristic super mini, born from the Al2 concept, with many features that helped regain consumer confidence, like the aluminium space frame, which was a first in production car design. In the A2 Audi further expanded their TDI technology through the use of frugal three-cylinder engines. The A2 was extremely aerodynamic and was designed around a wind tunnel.
The Audi A2 was criticised for its high price and was never really a sales success but it planted Audi as a cutting-edge manufacturer. The model, a Mercedes-Benz A-Class competitor, sold relatively well in Europe. However, the A2 was discontinued in 2005 and Audi decided not to develop an immediate replacement. The next major model change came in 1995 when the Audi A4 replaced the Audi 80. The new nomenclature scheme was applied to the Audi 100 to become the Audi A6 (with a minor facelift).
This also meant the S4 became the S6 and a new S4 was introduced in the A4 body. The S2 was discontinued. The Audi Cabriolet continued on (based on the Audi 80 platform) until 1999, gaining the engine upgrades along the way. A new A3 hatchback model (sharing the Volkswagen Golf Mk4's platform) was introduced to the range in 1996, and the radical Audi TT coupé and roadster were debuted in 1998 based on the same underpinnings.
The engines available throughout the range were now a 1.4 L, 1.6 L and 1.8 L four-cylinder, 1.8 L four-cylinder turbo, 2.6 L and 2.8 L V6, 2.2 L turbo-charged five-cylinder and the 4.2 L V8 engine. The V6s were replaced by new 2.4 L and 2.8 L 30V V6s in 1998, with marked improvement in power, torque and smoothness. Further engines were added along the way, including a 3.7 L V8 and 6.0 L W12 engine for the A8.
Audi AG today Audi's sales grew strongly in the 2000s, with deliveries to customers increasing from 653,000 in 2000 to 1,003,000 in 2008. The largest sales increases came from Eastern Europe (+19.3%), Africa (+17.2%) and the Middle East (+58.5%). China in particular has become a key market, representing 108,000 out of 705,000 cars delivered in the first three quarters of 2009. One factor for its popularity in China is that Audis have become the car of choice for purchase by the Chinese government for officials, and purchases by the government are responsible for 20% of its sales in China.
 As of late 2009, Audi's operating profit of €1.17-billion ($1.85-billion) made it the biggest contributor to parent Volkswagen Group's nine-month operating profit of €1.5-billion, while the other marques in Group such as Bentley and SEAT had suffered considerable losses. May 2011 saw record sales for Audi of America with the new Audi A7 and Audi A3 TDI Clean Diesel. In May 2012, Audi reported a 10% increase in its sales—from 408 units to 480 in the last year alone.
 Audi manufactures vehicles in seven plants around the world, some of which are shared with other VW Group marques although many sub-assemblies such as engines and transmissions are manufactured within other Volkswagen Group plants. Audi's two principal assembly plants are: Ingolstadt, Opened by Auto Union in 1964, (A3, A4, A5, Q5) Neckarsulm, Acquired from NSU in 1969 (A4, A6, A7, A8, R8 & all RS variants) Outside of Germany, Audi produces vehicles at: Aurangabad, India since 2006 Bratislava, Slovakia, shared with Volkswagen, SEAT, Škoda and Porsche (Q7) Brussels, Belgium, acquired from Volkswagen in 2007 (A1) Changchun, China since 1995 Győr, Hungary, (TT and some A3 variants) Jakarta, Indonesia since 2011 Martorell, Spain shared with SEAT and Volkswagen (Q3) San José Chiapa, Mexico (Q5) In September 2012, Audi announced the construction of its first North American manufacturing plant in Puebla, Mexico.
This plant is expected to be operative in 2016 and produce the second generation Q5. From 2002 up to 2003, Audi headed the Audi Brand Group, a subdivision of the Volkswagen Group's Automotive Division consisting of Audi, Lamborghini and SEAT, that was focused on sporty values, with the marques' product vehicles and performance being under the higher responsibility of the Audi brand. On January 2014, Audi, along with the Wireless Power Consortium, operated a booth which demonstrated a phone compartment using the Qi open interface standard at the Consumer Electronics Show (CES).
 In May, most of the Audi dealers in UK falsely claimed that the Audi A7, A8, and R8 were Euro NCAP safety tested, all achieving five out of five stars. In fact none were tested. In 2015, Audi admitted that at least 2.1 million Audi cars had been involved in the Volkswagen emissions testing scandal in which software installed in the cars manipulated emissions data to fool regulators and allow the cars to pollute at higher than government-mandated levels.
The A1, A3, A4, A5, A6, TT, Q3 and Q5 models were implicated in the scandal. Audi promised to quickly find a technical solution and upgrade the cars so they can function within emissions regulations. Ulrich Hackenberg, the head of research and development at Audi, was suspended in relation to the scandal. Despite widespread media coverage about the scandal through the month of September, Audi reported that U.
S. sales for the month had increased by 16.2%. In November 2015, the U.S. Environmental Protection Agency implicated the 3-liter diesel engine versions of the 2016 Audi A6 Quattro, A7 Quattro, A8, A8L and the Q5 as further models that had emissions regulation defeat-device software installed. Thus, these models emitted nitrogen oxide at up to nine times the legal limit when the car detected that it was not hooked up to emissions testing equipment.
 Technology Audi AI Audi AI is a driver assist feature offered by Audi. The company's stated intent is to offer fully autonomous driving at a future time, acknowledging that legal, regulatory and technical hurdles must be overcome to achieve this goal. On June 4, 2017, Audi stated that its new A8 will be fully self-driving for speeds up to 60 km/h using its Audi AI. Contrary to other cars, the driver will not have to do safety checks such as touching the steering wheel every 15 seconds to use this feature.
The Audi A8 will therefore be the first production car to reach level 3 autonomous driving, meaning that the driver can safely turn their attention away from driving tasks, e.g. the driver can text or watch a movie. Audi will also be the first manufacturer to use a 3D LIDAR system in addition to cameras and ultrasonic sensors for their AI. Bodyshells Audi produces 100% galvanised cars to prevent corrosion, and was the first mass-market vehicle to do so, following introduction of the process by Porsche, c.
1975. Along with other precautionary measures, the full-body zinc coating has proved to be very effective in preventing rust. The body's resulting durability even surpassed Audi's own expectations, causing the manufacturer to extend its original 10-year warranty against corrosion perforation to currently 12 years (except for aluminium bodies which do not rust). Space frame The Audi R8 uses Audi Space Frame technology Audi introduced a new series of vehicles in the mid-1990s and continues to pursue new technology and high performance.
An all-aluminium car was brought forward by Audi, and in 1994 the Audi A8 was launched, which introduced aluminium space frame technology (called Audi Space Frame or ASF) which saves weight and improves torsion rigidity compared to a conventional steel frame. Prior to that effort, Audi used examples of the Type 44 chassis fabricated out of aluminium as test-beds for the technique. The disadvantage of the aluminium frame is that it is very expensive to repair and requires a specialized aluminium bodyshop.
 The weight reduction is somewhat offset by the quattro four-wheel drive system which is standard in most markets. Nonetheless, the A8 is usually the lightest all-wheel drive car in the full-size luxury segment, also having best-in-class fuel economy. The Audi A2, Audi TT and Audi R8 also use Audi Space Frame designs. Drivetrains Layout For most of its lineup (excluding the A3, A1, and TT models), Audi has not adopted the transverse engine layout which is typically found in economy cars (such as Peugeot and Citroën), since that would limit the type and power of engines that can be installed.
To be able to mount powerful engines (such as a V8 engine in the Audi S4 and Audi RS4, as well as the W12 engine in the Audi A8L W12), Audi has usually engineered its more expensive cars with a longitudinally front-mounted engine, in an "overhung" position, over the front wheels in front of the axle line - this layout dates back to the DKW and Auto Union saloons from the 1950s. But while this allows for the easy adoption of all-wheel drive, it goes against the ideal 50:50 weight distribution.
In all its post Volkswagen-era models, Audi has firmly refused to adopt the traditional rear-wheel drive layout favored by its two archrivals Mercedes-Benz and BMW, favoring either front-wheel drive or all-wheel drive. The majority of Audi's lineup in the United States features all-wheel drive standard on most of its expensive vehicles (only the entry-level trims of the A4 and A6 are available with front-wheel drive), in contrast to Mercedes-Benz and BMW whose lineup treats all-wheel drive as an option.
BMW did not offer all-wheel drive on its V8-powered cars (as opposed to crossover SUVs) until the 2010 BMW 7 Series and 2011 BMW 5 Series, while the Audi A8 has had all-wheel drive available/standard since the 1990s. Regarding high-performance variants, Audi S and RS models have always had all-wheel drive, unlike their direct rivals from BMW M and Mercedes-AMG whose cars are rear-wheel drive only (although their performance crossover SUVs are all-wheel drive).
Audi has recently applied the quattro badge to models such as the A3 and TT which do not use the Torsen-based system as in prior years with a mechanical center differential, but with the Haldex Traction electro-mechanical clutch AWD system. Engines Volkswagen Group W12 engine from the Volkswagen Phaeton W12 Further information: List of Audi vehicles § Production model engines Prior to the introduction of the Audi 80 and Audi 50 in 1972 and 1974, respectively, Audi had led the development of the EA111 and EA827 inline-four engine families.
These new power units underpinned the water-cooled revival of parent company Volkswagen (in the Polo, Golf, Passat and Scirocco), whilst the many derivatives and descendants of these two basic engine designs have appeared in every generation of VW Group vehicles right up to the present day. In the 1980s, Audi, along with Volvo, was the champion of the inline-five cylinder, 2.1/2.2 L engine as a longer-lasting alternative to more traditional six-cylinder engines.
This engine was used not only in production cars but also in their race cars. The 2.1 L inline five-cylinder engine was used as a base for the rally cars in the 1980s, providing well over 400 horsepower (300 kilowatts) after modification. Before 1990, there were engines produced with a displacement between 2.0 L and 2.3 L. This range of engine capacity allowed for both fuel economy and power. For the ultra-luxury version of its Audi A8 fullsize luxury flagship sedan, the Audi A8L W12, Audi uses the Volkswagen Group W12 engine instead of the conventional V12 engine favored by rivals Mercedes-Benz and BMW.
The W12 engine configuration (also known as a "WR12") is created by forming two imaginary narrow-angle 15° VR6 engines at an angle of 72°, and the narrow angle of each set of cylinders allows just two overhead camshafts to drive each pair of banks, so just four are needed in total. The advantage of the W12 engine is its compact packaging, allowing Audi to build a 12-cylinder sedan with all-wheel drive, whereas a conventional V12 engine could have only a rear-wheel drive configuration as it would have no space in the engine bay for a differential and other components required to power the front wheels.
In fact, the 6.0 L W12 in the Audi A8L W12 is smaller in overall dimensions than the 4.2 L V8 that powers the Audi A8 4.2 variants. The 2011 Audi A8 debuted a revised 6.3-litre version of the W12 (WR12) engine with 500 PS (370 kW; 490 hp). Fuel Stratified Injection New models of the A3, A4, A6 and A8 have been introduced, with the ageing 1.8-litre engine now having been replaced by new Fuel Stratified Injection (FSI) engines.
Nearly every petroleum burning model in the range now incorporates this fuel-saving technology. V8 FSI engine Direct-Shift Gearbox In 2003 Volkswagen introduced the Direct-Shift Gearbox (DSG), a type of dual clutch transmission. It is an automated semi-automatic transmission, drivable like a conventional automatic transmission. Based on the gearbox found in the Group B S1, the system includes dual electrohydraulically controlled clutches instead of a torque converter.
This is implemented in some VW Golfs, Audi A3, Audi A4 and TT models where DSG is called S-tronic. LED daytime running lights Beginning in 2005, Audi has implemented white LED technology as daytime running lights (DRL) in their products. The distinctive shape of the DRLs has become a trademark of sorts. LEDs were first introduced on the Audi A8 W12, the world's first production car to have LED DRLs, and have since spread throughout the entire model range.
The LEDs are present on some Audi billboards. Since 2010, Audi has also offered the LED technology in low- and high-beam headlights. The DRL in an Audi A4 B8 Multi Media Interface Multi Media Interface-Menu on Audi virtual cockpit, Audi TT Mk3 Starting with the 2003 Audi A8, Audi has used a centralised control interface for its on-board infotainment systems, called Multi Media Interface (MMI).
It is essentially a rotating control knob and 'segment' buttons – designed to control all in-car entertainment devices (radio, CD changer, iPod, TV tuner), satellite navigation, heating and ventilation, and other car controls with a screen. The availability of MMI has gradually filtered down the Audi lineup, and following its introduction on the third generation A3 in 2011, MMI is now available across the entire range.
It has been generally well received, as it requires less menu-surfing with its segment buttons around a central knob, along with 'main function' direct access buttons – with shortcuts to the radio or phone functions. The colour screen is mounted on the upright dashboard, and on the A4 (new), A5, A6, A8, and Q7, the controls are mounted horizontally. Synthetic Diesel Audi has assisted with technology to produce synthetic diesel from water and carbon dioxide.
 Logistics Audi uses scanning gloves for parts registration during assembly, and automatic robots to transfer cars from factory to rail cars. Models Main article: List of Audi vehicles Current model range The following tables list Audi production vehicles that are sold as of 2014: Audi cars A1 Supermini 3-door Hatchback 5-door Hatchback Sportback (5-door Hatchback) A3 Small Family car 3-door Hatchback Saloon (Sedan) Sportback (5-door Hatchback) Cabriolet A4 Compact Executive Car Saloon (Sedan) Avant (Estate/Wagon) Allroad (Crossover Estate/Wagon) A5 Compact Executive Car Coupé Sportback (5-door Hatchback) Cabriolet (Convertible) A6 Executive Car Saloon (Sedan) Avant (Estate/Wagon) Allroad (Crossover Estate/Wagon) A7 Executive Car Sportback (5-door Hatchback) A8 Full-size Luxury Car Saloon (Sedan) Audi coupés and SUVs TT Compact Sports Car Coupé Roadster (Convertible) R8 Sports Car Coupé Spyder (Convertible) Q2 Subcompact Crossover SUV SUV Q3 Compact Crossover SUV SUV Q5 Compact Crossover SUV SUV Q7 Full-size Crossover SUV SUV S and RS models Main article: Audi S and RS models S (Sport) models S1 Supermini 3-door Hatchback Sportback (5-door Hatchback) S3 Small Family Car 3-door Hatchback Sportback (5-door Hatchback) S4 Compact Executive Car Saloon (Sedan) Avant (Estate/Wagon) S5 Compact Executive Car Coupé Cabriolet (Convertible) Sportback (5-door Hatchback) S6 Executive Car Saloon (Sedan) Avant (Estate/Wagon) S7 Executive Car Sportback (5-door Hatchback) S8 Full-size Luxury Car Saloon (Sedan) TTS Compact Sports Car Coupé Roadster (Convertible) SQ5 Mid-size SUV Crossover SQ7 Full-size SUV Crossover RS (RennSport/Racing Sport) models TT RS Compact Sports Car Coupé Roadster (Convertible) RS Q3 Compact SUV Crossover RS3 Small Family Car Saloon (Sedan) 5-door Hatchback RS4 Compact Executive Car Avant (Estate/Wagon) RS5 Compact Executive Car Coupé Cabriolet (Convertible) RS6 Executive Car Avant (Estate/Wagon) RS7 Executive Car Sportback (5-door Liftback) Electric vehicles Further information: List of Audi vehicles § Concept models Audi is planning an alliance with the Japanese electronics giant Sanyo to develop a pilot hybrid electric project for the Volkswagen Group.
The alliance could result in Sanyo batteries and other electronic components being used in future models of the Volkswagen Group. Concept electric vehicles unveiled to date include the Audi A1 Sportback Concept,Audi A4 TDI Concept E, and the fully electric Audi e-tron Concept Supercar. Production figures A1 A2 A3 A4 A5 A6 A7 A8 Q3 Q5 Q7 TT R8 1998 — — 143,974 271,152 — 174,867 — 15,355 — — — 13,682 — 1999 — — 143,505 252,514 — 162,573 — 14,636 — — — 52,579 — 2000 — 32,164 136,141 231,869 — 180,715 — 12,894 — — — 56,776 — 2001 — 49,369 131,082 308,778 — 186,467 — 11,708 — — — 39,349 — 2002 — 37,578 125,538 360,267 — 178,773 — 10,942 — — — 34,711 — 2003 — 27,323 159,417 353,836 — 168,612 — 21,748 — — — 32,337 — 2004 — 19,745 181,274 345,231 — 195,529 — 22,429 — — — 23,605 — 2005 — 10,026 224,961 337,705 — 215,437 — 21,515 — — 1,185 12,307 — 2006 — — 231,752 341,110 487 229,021 — 22,468 — — 72,169 23,675 164 2007 — — 231,117 289,806 25,549 243,842 — 22,182 — 162 77,395 56,766 4,125 2008 — — 222,164 378,885 57,650 214,074 — 20,140 — 20,324 59,008 41,789 5,656 2009 — — 206,747 282,033 84,883 182,090 — 8,599 — 105,074 27,929 22,821 2,101 2010 51,937 — 198,974 306,291 111,270 211,256 8,496 22,435 — 154,604 48,937 26,217 3,485 2011 117,566 — 189,068 321,045 111,758 241,862 37,301 38,542 19,613 183,678 53,703 25,508 3,551 2012 123,111 — 164,666 329,759 103,357 284,888 28,950 35,932 106,918 209,799 54,558 21,880 2,241 Data from 1998 to 2010.
Figures for different body types/versions of models have been merged to create overall figures for each model. Motorsport Audi has competed in various forms of motorsports. Audi's tradition in motorsport began with their former company Auto Union in the 1930s. In the 1990s, Audi found success in the Touring and Super Touring categories of motor racing after success in circuit racing in North America.
Rallying Main article: Audi Sport WRC results Walter Röhrl with his Quattro A2 during the 1984 Rally Portugal In 1980, Audi released the Quattro, a four-wheel drive (4WD) turbocharged car that went on to win rallies and races worldwide. It is considered one of the most significant rally cars of all time, because it was one of the first to take advantage of the then-recently changed rules which allowed the use of four-wheel drive in competition racing.
Many critics doubted the viability of four-wheel drive racers, thinking them to be too heavy and complex, yet the Quattro was to become a successful car. Leading its first rally it went off the road, however the rally world had been served notice 4WD was the future. The Quattro went on to achieve much success in the World Rally Championship. It won the 1983 (Hannu Mikkola) and the 1984 (Stig Blomqvist) drivers' titles, and brought Audi the manufacturers' title in 1982 and 1984.
 Audi Quattro S1 driven at the 2007 Rallye Deutschland In 1984, Audi launched the short-wheelbase Sport Quattro which dominated rally races in Monte Carlo and Sweden, with Audi taking all podium places, but succumbed to problems further into WRC contention. In 1985, after another season mired in mediocre finishes, Walter Röhrl finished the season in his Sport Quattro S1, and helped place Audi second in the manufacturers' points.
Audi also received rally honours in the Hong Kong to Beijing rally in that same year. Michèle Mouton, the only female driver to win a round of the World Rally Championship and a driver for Audi, took the Sport Quattro S1, now simply called the "S1", and raced in the Pikes Peak International Hill Climb. The 1,439-metre (4,721 ft) climb race pits a driver and car to drive to the summit of the 4,302-metre (14,114 ft) Pikes Peak mountain in Colorado, and in 1985, Michèle Mouton set a new record of 11:25.
39, and being the first woman to set a Pikes Peak record. In 1986, Audi formally left international rally racing following an accident in Portugal involving driver Joaquim Santos in his Ford RS200. Santos swerved to avoid hitting spectators in the road, and left the track into the crowd of spectators on the side, killing three and injuring 30. Bobby Unser used an Audi in that same year to claim a new record for the Pikes Peak Hill Climb at 11:09.
22. In 1987, Walter Röhrl claimed the title for Audi setting a new Pikes Peak International Hill Climb record of 10:47.85 in his Audi S1, which he had retired from the WRC two years earlier. The Audi S1 employed Audi's time-tested inline-five-cylinder turbocharged engine, with the final version generating 441 kW (600 PS; 591 bhp). The engine was mated to a six-speed gearbox and ran on Audi's famous four-wheel drive system.
All of Audi's top drivers drove this car; Hannu Mikkola, Stig Blomqvist, Walter Röhrl and Michèle Mouton. This Audi S1 started the range of Audi 'S' cars, which now represents an increased level of sports-performance equipment within the mainstream Audi model range. In the USA As Audi moved away from rallying and into circuit racing, they chose to move first into America with the Trans-Am in 1988.
In 1989, Audi moved to International Motor Sports Association (IMSA) GTO with the Audi 90, however as they avoided the two major endurance events (Daytona and Sebring) despite winning on a regular basis, they would lose out on the title. Touring cars In 1990, having completed their objective to market cars in North America, Audi returned to Europe, turning first to the Deutsche Tourenwagen Meisterschaft (DTM) series with the Audi V8, and then in 1993, being unwilling to build cars for the new formula, they turned their attention to the fast-growing Super Touring series, which are a series of national championships.
Audi first entered in the French Supertourisme and Italian Superturismo. In the following year, Audi would switch to the German Super Tourenwagen Cup (known as STW), and then to British Touring Car Championship (BTCC) the year after that. The Fédération Internationale de l'Automobile (FIA), having difficulty regulating the quattro four-wheel drive system, and the impact it had on the competitors, would eventually ban all four-wheel drive cars from competing in 1998, but by then, Audi switched all their works efforts to sports car racing.
By 2000, Audi would still compete in the US with their RS4 for the SCCA Speed World GT Challenge, through dealer/team Champion Racing competing against Corvettes, Vipers, and smaller BMWs (where it is one of the few series to permit 4WD cars). In 2003, Champion Racing entered an RS6. Once again, the quattro four-wheel drive was superior, and Champion Audi won the championship. They returned in 2004 to defend their title, but a newcomer, Cadillac with the new Omega Chassis CTS-V, gave them a run for their money.
After four victories in a row, the Audis were sanctioned with several negative changes that deeply affected the car's performance. Namely, added ballast weights, and Champion Audi deciding to go with different tyres, and reducing the boost pressure of the turbocharger. In 2004, after years of competing with the TT-R in the revitalised DTM series, with privateer team Abt Racing/Christian Abt taking the 2002 title with Laurent Aïello, Audi returned as a full factory effort to touring car racing by entering two factory supported Joest Racing A4 DTM cars.
24 Hours of Le Mans Further information: List of Audi vehicles § Le Mans prototypes Audi R10 TDI Audi began racing prototype sportscars in 1999, debuting at the Le Mans 24 hour. Two car concepts were developed and raced in their first season - the Audi R8R (open-cockpit 'roadster' prototype) and the Audi R8C (closed-cockpit 'coupé' GT-prototype). The R8R scored a credible podium on its racing debut at Le Mans and was the concept which Audi continued to develop into the 2000 season due to favourable rules for open-cockpit prototypes.
However, most of the competitors (such as BMW, Toyota, Mercedes and Nissan) retired at the end of 1999. The factory-supported Joest Racing team won at Le Mans three times in a row with the Audi R8 (2000–2002), as well as winning every race in the American Le Mans Series in its first year. Audi also sold the car to customer teams such as Champion Racing. In 2003, two Bentley Speed 8s, with engines designed by Audi, and driven by Joest drivers loaned to the fellow Volkswagen Group company, competed in the GTP class, and finished the race in the top two positions, while the Champion Racing R8 finished third overall, and first in the LMP900 class.
Audi returned to the winner's podium at the 2004 race, with the top three finishers all driving R8s: Audi Sport Japan Team Goh finished first, Audi Sport UK Veloqx second, and Champion Racing third. At the 2005 24 Hours of Le Mans, Champion Racing entered two R8s, along with an R8 from the Audi PlayStation Team Oreca. The R8s (which were built to old LMP900 regulations) received a narrower air inlet restrictor, reducing power, and an additional 50 kg (110 lb) of weight compared to the newer LMP1 chassis.
On average, the R8s were about 2–3 seconds off pace compared to the Pescarolo–Judd. But with a team of excellent drivers and experience, both Champion R8s were able to take first and third, while the Oreca team took fourth. The Champion team was also the first American team to win Le Mans since the Gulf Ford GTs in 1967. This also ends the long era of the R8; however, its replacement for 2006, called the Audi R10 TDI, was unveiled on 13 December 2005.
The R10 TDI employed many new and innovative features, the most notable being the twin-turbocharged direct injection diesel engine. It was first raced in the 2006 12 Hours of Sebring as a race-test in preparation for the 2006 24 Hours of Le Mans, which it later went on to win. Audi has been on the forefront of sports car racing, claiming a historic win in the first diesel sports car at 12 Hours of Sebring (the car was developed with a Diesel engine due to ACO regulations that favor diesel engines).
As well as winning the 24 Hours of Le Mans in 2006 making history, the R10 TDI has also shown its capabilities by beating the Peugeot 908 HDi FAP in 2007, and beating Peugeot again in 2008, (however Peugeot won the 24h in 2009) and, in a podium clean-sweep by proving its reliability throughout the race (compared to all four 908 entries retired before the end of the race) while breaking a new distance record (set way back by the Porsche 917K of Martini Racing in 1971), in 2010 with the R15 TDI Plus.
 Audi's sports car racing success would continue with the Audi R18's victory at the 2011 24 Hours of Le Mans. Audi Sport Team Joest's Benoît Tréluyer earned Audi their first pole position in five years while the team's sister car locked out the front row. Early accidents eliminated two of Audi's three entries, but the sole remaining Audi R18 TDI of Tréluyer, Marcel Fässler, and André Lotterer held off the trio of Peugeot 908s to claim victory by a margin of 13.
8 seconds. Results Car Year 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 1 Position 4 3 1 1 4 3 3 3 1 6 3 3 Ret 1 5 2 3 4 2 3 1 2 2 3 1 1 1 Ret 1 Ret 2 1 2 1 1 4 3 3 Ret 2 Ret 3 Ret 5 4 Ret 4 17 1 Ret 5 3 Ret 7 4 Ret Ret 7 2 3 American Le Mans Series Audi entered a factory racing team run by Joest Racing into the American Le Mans Series under the Audi Sport North America name in 2000.
This was a successful operation with the team winning on its debut in the series at the 2000 12 Hours of Sebring. Factory backed Audi R8s were the dominant car in ALMS taking 25 victories between 2000 and the end of the 2002 season. In 2003 Audi sold customer cars to Champion Racing as well as continuing to race the factory Audi Sport North America team. Champion Racing won many races as a private team running Audi R8s and eventually replaced Team Joest as the Audi Sport North America between 2006 and 2008.
Since 2009 Audi has not taken part in full American Le Mans Series Championships, but has competed in the series opening races at Sebring, using the 12-hour race as a test for Le Mans, and also as part of the 2012 FIA World Endurance Championship season calendar. Results Year Manufacturer Chassis Team Rd1 Rd2 Rd3 Rd4 Rd5 Rd6 Rd7 Rd8 Rd9 Rd10 Rd11 Rd12 2000 Audi R8 Audi Sport North America 2 20 3 Ret 1 1 2 1 1 1 2 1 1 6 4 3 2 Ret 1 4 2 2 1 15 2001 Audi R8 Audi Sport North America 1 1 1 1 1 5 Ret 2 Ret Ret 2 2 2 2 2 2 1 4 1 1 2002 Audi R8 Audi Sport North America 5 14 1 2 3 2 Ret 1 1 6 1 2 1 2 1 1 4 3 1 2003 Audi R8 Audi Sport North America 1 2 2 1 1 7 1 2 3 Champion Racing 2 1 3 2 20 1 4 1 1 2004 Audi R8 Audi Sport UK 1 2 Champion Racing 3 1 1 1 1 2 1 1 1 2005 Audi R8 Champion Racing 1 1 18 1 3 Ret 3 2 7 4 2 3 3 2 1 1 1 3 1 2 2006 Audi R8 Audi Sport North America 1 3 1 R10 Ret 1 2 1 4 7 2 1 4 1 2 1 1 1 2007 Audi R10 Audi Sport North America 4 1 7 3 2 5 5 2 2 3 1 1 1 2 12 6 23 3 3 4 2 17 3 2008 Audi R10 Audi Sport North America 3 Ret 2 Ret 21 2 2 2 DSQ 1 2 6 1 1 7 4 1 1 1 Ret 3 1 2009 Audi R15 Audi Sport North America 5 4 2010 Audi R15 Audi Sport North America 1 3 2012 Audi R18 Audi Sport Team Joest 16 1 2 2013 Audi R18 Audi Sport Team Joest 1 2 European Le Mans Series Audi participated in the 2003 1000km of Le Mans which was a one-off sports car race in preparation for the 2004 European Le Mans Series.
The factory team Audi Sport UK won races and the championship in the 2004 season but Audi was unable to match their sweeping success of Audi Sport North America in the American Le Mans Series, partly due to the arrival of a factory competitor in LMP1, Peugeot. The French manufacturer's 908 HDi FAP became the car to beat in the series from 2008 onwards with 20 LMP wins. However, Audi were able to secure the championship in 2008 even though Peugeot scored more race victories in the season.
 Results Year Manufacturer Chassis Team Rd1 Rd2 Rd3 Rd4 Rd5 2003 Audi R8 Audi Sport Japan 1 2004 Audi R8 Audi Sport UK 2 1 1 Ret 1 2 3 1 Audi Sport Japan 3 4 2 2 2005 Audi R8 Team Oreca Ret 1 2 2 2008 Audi R10 Audi Sport Team Joest 5 6 4 4 1 2 2 2 3 4 2010 Audi R15 Audi Sport Team Joest 1 3 Ret 5 3 12 World Endurance Championship 2012 In 2012, the FIA sanctioned a World Endurance Championship which would be organised by the ACO as a continuation of the ILMC.
Audi competed won the first WEC race at Sebring and followed this up with a further three successive wins, including the 2012 24 Hours of Le Mans. Audi scored a final 5th victory in the 2012 WEC in Bahrain and were able to win the inaugural WEC Manufacturers' Championship. 2013 As defending champions, Audi once again entered the Audi R18 e-tron quattro chassis into the 2013 WEC and the team won the first five consecutive races, including the 2013 24 Hours of Le Mans.
The victory at Round 5, Circuit of the Americas, was of particular significance as it marked the 100th win for Audi in Le Mans prototypes. Audi secured their second consecutive WEC Manufacturers' Championship at Round 6 after taking second place and half points in the red-flagged Fuji race. 2014 For the 2014 season Audi entered a redesigned and upgraded R18 e-tron quattro which featured a 2 MJ energy recovery system.
As defending champions, Audi would once again face a challenge in LMP1 from Toyota, and additionally from Porsche who returned to endurance racing after a 16-year absence. The season opening 6hrs of Silverstone was a disaster for Audi who saw both cars retire from the race, marking the first time that an Audi car has failed to score a podium in a World Endurance Championship race. Results Year Manufacturer Chassis SEB SPA LMS SIL SÃO BHR FUJ SHA Total points Pos.
2012 Audi R18 e-tron quattro 1 1 1 1 2 1 2 2 173 (209) 1st Year Manufacturer Chassis SIL SPA LMS SÃO COA FUJ SHA BHR Total points Pos. 2013 Audi R18 e-tron quattro 1 1 1 1 1 2 1 2 207 (207) 1st Year Manufacturer Chassis Car SIL SPA LMS COA FUJ SHA BHR SÃU Total points Pos. 2014 Audi R18 e-tron quattro 1 Ret 2 1 1 5 4 4 3 244 2nd 2 Ret 5 2 2 6 5 5 5 Formula E Audi provide factory support to Abt Sportsline in the FIA Formula E Championship, The team competed under the title of Audi Sport Abt Formula E Team in the inaugural 2014-15 Formula E season.
 On 13 February 2014 the team announced its driver line up as Daniel Abt and World Endurance Championship driver Lucas di Grassi. Team Chassis Driver CHI MAL URU ARG TBA MIA LBH MON GER GBR Total points Audi Sport Abt Formula E Team Spark-Renault SRT 01E Daniel Abt 10 10 15 2015 62 Lucas di Grassi 1 2 3 2015 Formula One Audi has been linked to Formula One in recent years but has always resisted due to the company's opinion that it is not relevant to road cars, but hybrid power unit technology has been adopted into the sport, swaying the company's view and encouraging research into the program by former Ferrari team principal Stefano Domenicali.
Marketing Branding The logo used by Audi, 1985–2009 The typeface Audi Sans (used 1997-2009) The typeface Audi Type (used since 2009) The Audi emblem is four overlapping rings that represent the four marques of Auto Union. The Audi emblem symbolises the amalgamation of Audi with DKW, Horch and Wanderer: the first ring from the left represents Audi, the second represents DKW, third is Horch, and the fourth and last ring Wanderer.
 The design is popularly believed to have been the idea of Klaus von Oertzen, the director of sales at Wanderer - when Berlin was chosen as the host city for the 1936 Summer Olympics and that a form of the Olympic logo symbolized the newly established Auto Union's desire to succeed. Somewhat ironically, the International Olympic Committee later sued Audi in the International Trademark Court in 1995, where they lost.
 The original "Audi" script, with the distinctive slanted tails on the "A" and "d" was created for the historic Audi company in 1920 by the famous graphic designer Lucian Bernhard, and was resurrected when Volkswagen revived the brand in 1965. Following the demise of NSU in 1977, less prominence was given to the four rings, in preference to the "Audi" script encased within a black (later red) ellipse, and was commonly displayed next to the Volkswagen roundel when the two brands shared a dealer network under the V.
A.G banner. The ellipse (known as the Audi Oval) was phased out after 1994, when Audi formed its own independent dealer network, and prominence was given back to the four rings - at the same time Audi Sans (a derivative of Univers) was adopted as the font for all marketing materials, corporate communications and was also used in the vehicles themselves. As part of Audi's centennial celebration in 2009, the company updated the logo, changing the font to left-aligned Audi Type, and altering the shading for the overlapping rings.
 The revised logo was designed by Rayan Abdullah. Audi developed a Corporate Sound concept, with Audi Sound Studio designed for producing the Corporate Sound. The Corporate Sound project began with sound agency Klangerfinder GmbH & Co KG and s12 GmbH. Audio samples were created in Klangerfinder's sound studio in Stuttgart, becoming part of Audi Sound Studio collection. Other Audi Sound Studio components include The Brand Music Pool, The Brand Voice.
 Audi also developed Sound Branding Toolkit including certain instruments, sound themes, rhythm and car sounds which all are supposed to reflect the AUDI sound character. Audi started using a beating heart sound trademark beginning in 1996. An updated heartbeat sound logo, developed by agencies KLANGERFINDER GmbH & Co KG of Stuttgart and S12 GmbH of Munich, was first used in 2010 in an Audi A8 commercial with the slogan "The Art of Progress.
" Slogans Audi's corporate tagline is Vorsprung durch Technik, meaning "Progress through Technology". The German-language tagline is used in many European countries, including the United Kingdom, and in other markets, such as Latin America, Oceania and parts of Asia including Japan. A few years ago, the North American tagline was "Innovation through technology", but in Canada the German tagline Vorsprung durch Technik was used in advertising.
Since 2007, Audi has used the slogan "Truth in Engineering" in the U.S. However, since the Audi emissions testing scandal came to light in September 2015, this slogan was lambasted for being discordant with reality. In fact, just hours after disgraced Volkswagen CEO Martin Winterkorn admitted to cheating on emissions data, an advertisement during the 2015 Primetime Emmy Awards promoted Audi's latest advances in low emissions technology with Kermit the Frog stating, "It's not that easy being green.
" It was first used in English-language advertising after Sir John Hegarty of the Bartle Bogle Hegarty advertising agency visited the Audi factory in 1982. In the original British television commercials, the phrase was voiced by Geoffrey Palmer. After its repeated use in advertising campaigns, the phrase found its way into popular culture, including the British comedy Only Fools and Horses, the U2 song "Zooropa" and the Blur song "Parklife".
Similar-sounding phrases have also been used, including as the punchline for a joke in the movie Lock, Stock, and Two Smoking Barrels and in the British TV series Peep Show. Typography Audi Sans (based on Univers Extended) was originally created in 1997 by Ole Schäfer for MetaDesign. MetaDesign was later commissioned for a new corporate typeface called Audi Type, designed by Paul van der Laan and Pieter van Rosmalen of Bold Monday.
The font began to appear in Audi's 2009 products and marketing materials. Sponsorships Audi sponsors Bundesliga club Bayern Munich Audi is a strong partner of different kinds of sports. In football, long partnerships exist between Audi and domestic clubs including Bayern Munich, Hamburger SV, 1. FC Nürnberg, Hertha BSC, and Borussia Mönchengladbach and international clubs including Chelsea, Real Madrid, FC Barcelona, A.
C. Milan, AFC Ajax and Perspolis. Audi also sponsors winter sports: The Audi FIS Alpine Ski World Cup is named after the company. Additionally, Audi supports the German Ski Association (DSV) as well as the alpine skiing national teams of Switzerland, Sweden, Finland, France, Liechtenstein, Italy, Austria and the U.S. For almost two decades, Audi fosters golf sport: for example with the Audi quattro Cup and the HypoVereinsbank Ladies German Open presented by Audi.
In sailing, Audi is engaged in the Medcup regatta and supports the team Luna Rossa during the Louis Vuitton Pacific Series and also is the primary sponsor of the Melges 20 sailboat. Further, Audi sponsors the regional teams ERC Ingolstadt (hockey) and FC Ingolstadt 04 (soccer). In 2009, the year of Audi's 100th anniversary, the company organized the Audi Cup for the first time. Audi also sponsor the New York Yankees as well.
In October 2010 they agreed to a three sponsorship year-deal with Everton. Audi also sponsors the England Polo Team and holds the Audi Polo Awards. Multitronic campaign Audi Centre Sydney, Zetland, New South Wales, Australia In 2001, Audi promoted the new multitronic continuously variable transmission with television commercials throughout Europe, featuring an impersonator of musician and actor Elvis Presley.
 A prototypical dashboard figure – later named "Wackel-Elvis" ("Wobble Elvis" or "Wobbly Elvis") – appeared in the commercials to demonstrate the smooth ride in an Audi equipped with the multitronic transmission. The dashboard figure was originally intended for use in the commercials only, but after they aired the demand for Wackel-Elvis fans grew among fans and the figure was mass-produced in China and marketed by Audi in their factory outlet store.
 Audi TDI As part of Audi's attempt to promote its Diesel technology in 2009, the company began Audi Mileage Marathon. The driving tour featured a fleet of 23 Audi TDI vehicles from 4 models (Audi Q7 3.0 TDI, Audi Q5 3.0 TDI, Audi A4 3.0 TDI, Audi A3 Sportback 2.0 TDI with S tronic transmission) travelling across the American continent from New York to Los Angeles, passing major cities like Chicago, Dallas and Las Vegas during the 13 daily stages, as well as natural wonders including the Rocky Mountains, Death Valley and the Grand Canyon.
 As part of 2014 model year Audi TDI vehicles launch in the US, 3 television commercials ("The Station", "Future", "Range") were produced. In the 60-second 'The Station' ad, a woman at a fueling station reaches for the diesel pump to fill up her Audi A6. In a dramatic fashion, unsuspecting onlookers race towards her and they can't imagine the luxury vehicle is in fact a diesel. The spot ends with the tagline "It's time to rethink diesel – join the club.
" "The Station" appeared on primetime network and cable 2013 fall programming including Agents of S.H.I.E.L.D, Modern Family, The Big Bang Theory, Hostages, Sons of Anarchy and NBC NFL Sunday Night Football. The 15-second "Range" ad demonstrates the potential to drive from New York to Chicago on a single tank of gas, covering a range of approximately 790 miles. In the 15-second "Future" ad, viewers see the potential for clean diesel as today's leading alternative fuel solution and an intelligent choice for those on the leading-edge.
Audi TDI provides drivers with 30% better fuel economy and range without compromises on performance and design. In addition to the three new television spots, Audi also tried to dispel the most common myths of diesel – gas station availability, the smell and perception associated with an older generation of diesel vehicles, weak performance – in a series of four online video shorts that would roll out over the next two months on the Audi YouTube channel (https://www.
youtube.com/audiusa). The spots also will appear on The Washington Post and Slate.com in a custom user-generated content hub through 2013-10-31. In addition to standard and high-impact ads, the content hub features custom videos, articles and infographics, along with relevant social conversations. The Audi TDI clean diesel campaign also features print ads that reinforce the message "the future of fuel is here now.
" Print ads would roll out in select automotive buff books in fall 2013. 'The Station' ad was premiered in Canada in September 2013. 'The Station' (also called 'The Moment of Truth') ad was produced by Venables Bell & Partners, Biscuit Filmworks, Final Cut. As part of 2014 model year Audi TDI vehicles launch in the US, the 'Truth in 48' driving challenge took place from Audi Pacific dealership at Los Angeles to New York in 48 hours or less, began at 9 a.
m. PDT on 2013-09-07. The Coast-to-coast attempt used 2014 Audi A6 TDI and Audi A7 TDI and a 2014 Audi Q5 TDI crossover as the support vehicle, with teams of eight noted hypermilers and four journalists. Audi e-tron The next phase of technology Audi is developing is the e-tron electric drive powertrain system. They have shown several concept cars as of March 2010, each with different levels of size and performance.
The original e-tron concept shown at the 2009 Frankfurt motor show is based on the platform of the R8 and has been scheduled for limited production. Power is provided by electric motors at all four wheels. The second concept was shown at the 2010 Detroit Motor Show. Power is provided by two electric motors at the rear axle. This concept is also considered to be the direction for a future mid-engined gas-powered 2-seat performance coupe.
The Audi A1 e-tron concept, based on the Audi A1 production model, is a hybrid vehicle with a range extending Wankel rotary engine to provide power after the initial charge of the battery is depleted. It is the only concept of the three to have range extending capability. The car is powered through the front wheels, always using electric power. It is all set to be displayed at the Auto Expo 2012 in New Delhi, India, from 5 January.
Powered by a 1.4 litre engine, and can cover a distance up to 54 km s on a single charge. The e-tron was also shown in the 2013 blockbuster film Iron Man 3 and was driven by Tony Stark (Iron Man). In video games In PlayStation Home, the PlayStation 3's online community-based service, Audi has supported Home by releasing a dedicated Home space in the European version of Home. Audi is the first carmaker to develop a space for Home.
On 17 December 2009, Audi released the Audi Space as two spaces; the Audi Home Terminal and the Audi Vertical Run. The Audi Home Terminal features an Audi TV channel delivering video content, an Internet Browser feature, and a view of a city. The Audi Vertical Run is where users can access the mini-game Vertical Run, a futuristic mini-game featuring Audi's e-tron concept. Players collect energy and race for the highest possible speeds and the fastest players earn a place in the Audi apartments located in a large tower in the centre of the Audi Space.
In both the Home Terminal and Vertical Run spaces, there are teleports where users can teleport back and forth between the two spaces. Audi has stated that additional content will be added in 2010. See also Wanderer (car) DKW Horch Notes ^ "Satzung und Statuten der AUDI AG" [Articles of Incorporation and Bylaws of AUDI AG] (PDF). audi.com (in German). Ingolstadt, Germany: AUDI AG. 20 May 2010.
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7 May 2007. Retrieved 20 March 2015. ^ "Mercedes to take top spot as best-selling luxury car brand". Car Keys. Retrieved 22 December 2016. ^ Nazario, Uriah. "The History of Audi Auto Group". GearHeads. Retrieved 20 March 2015. ^ Audi AG motion picture 1994: "The Silver Arrows from Zwickau", running time approx. 49 mins. ^ Audi History Archived 9 February 2010 at the Wayback Machine. audiusa.com ^ August Horch: "Ich baute Autos – Vom Schmiedelehrling zum Autoindustriellen", Schützen-Verlag Berlin 1937 ^ A History of Progress – Chronicle of the Audi AG.
Audi AG, Public Relations. 1996. p. 30. ISBN 0-8376-0384-6. ^ "Brand family tree". audiusa com. Archived from the original on 25 August 2010. Retrieved 15 August 2010. ^ Baldwin, Nick; Laban, Brian (1987). The World guide to automobile manufacturers. Facts on File Publications. p. 43. ISBN 978-0-8160-1844-4. ^ History, Audi (2010). The Audi Story. Audi AG. Archived from the original on 2010-07-06.
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com ^ Volkswagen AG Annual Report 2007. p. 83 volkswagenag.com ^ Volkswagen AG Annual Report 2008. p. 83 volkswagenag.com ^ Volkswagen AG Annual Report 2009. p. 93 volkswagenag.com ^ Volkswagen AG Annual Report 2010. p. 111 volkswagenag.com ^ "VWAG FY2011" (PDF). ^ "Audi Annual Report 2012" (PDF). ^ "World Rally Championship for Drivers – Champions". RallyBase.nl. Retrieved 30 August 2008. ^ "World Rally Championship for Manufacturers – Champions".
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^ Official U2 Website - Zooropa Lyrics ^ "Bold Monday: Audi Type". boldmonday.com. Archived from the original on 1 September 2010. Retrieved 6 October 2010. ^ "Audi Worldwide > Experience > Sponsoring > Sport". Audi.com. 11 June 2009. Archived from the original on 23 September 2009. Retrieved 7 July 2009. ^ "FC Bayern". Fcbayern.t-home.de. 4 March 2009. Retrieved 7 July 2009. ^ "Blues agree deal with Audi".
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Die Welt (in German). 11 June 2001. Retrieved 2 August 2010. ^ Abuelsamid, Sam (8 September 2008). "Audi to kick off diesel push with cross country Mileage Marathon". Green.autoblog.com. Retrieved 2 August 2010. ^ Miersma, Seyth. "Audi launches 2014 TDI models with hilarious spot". Autoblog. Retrieved 14 July 2015. ^ Audi reinforces the future of fuel is here today in new campaign introducing the all-new 2014 TDI clean diesel model lineup ^ "Lady! That's Diesel! New Audi "The Station" Finally Airs In Canada".
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Retrieved 14 July 2015. ^ Fernandez, Joe (10 December 2009). "Audi to launch PlayStation download game". Marketing Week. Retrieved 10 December 2009. ^ "Audi creates virtual Audi Space within PlayStation Home". CNET Reviews. References Oswald, Werner (2001). Deutsche Autos 1920–1945, Band (vol) 2 (in German). Motorbuch Verlag. ISBN 3-613-02170-6. External links Wikimedia Commons has media related to Audi.
Official website v t e Volkswagen Group Ownership Porsche SE State of Lower Saxony Qatar Holding LLC Capital Group Companies Divisions and subsidiaries Passenger cars Audi (99.55%) Audi Sport Bentley Motors Bugatti Lamborghini Porsche SEAT Škoda Volkswagen Commercial vehicles MAN Truck & Bus Navistar International (16.6%) Scania Volkswagen Caminhões e Ônibus Volkswagen Commercial Vehicles Motorcycles Ducati Engines MAN Diesel & Turbo Services Italdesign Giugiaro Geographic Volkswagen Group of America (Electronics Research Laboratory) Volkswagen do Brasil Volkswagen Group China Volkswagen Group Sales India Shareholdings FAW-Volkswagen (40%) Here (33.
3%) IAV (50%) MAN (75.56%) Navistar International (16.6%) SAIC Volkswagen (50%) Products and technologies Platforms Vehicles Engines Diesel: current / discontinued Petrol: current / discontinued North America Technologies BlueMotion Digifant DSG ETKA FSI Pumpe Düse SDI TDI VAG-COM Discontinued brands Auto Union DKW Horch NSU Wanderer Places Autostadt Ehra-Lessien Factories People Ferdinand Porsche (founder) Carl Hahn (Chairman Emeritus) Ivan Hirst (former Managing Director) Rudolf Leiding (former CEO) Kurt Lotz (former CEO) Heinrich Nordhoff (former Managing Director) Ferdinand Piëch (Chairman of the Supervisory Board) Bernd Pischetsrieder (former CEO) Toni Schmücker (former CEO) Martin Winterkorn (former Chairman of the Board of Management) Porsche family (owner) Motorsport Teams: Rally teams Series: Formula Volkswagen Germany Jetta TDI Cup Scirocco R-Cup Other Volkswagen emissions testing scandal Category Commons v t e Audi, a subsidiary of Volkswagen AG Volkswagen Group marques & companies Volkswagen Passenger Cars Audi Audi Sport GmbH Bentley Bugatti Ducati Italdesign Automobili Speciali Lamborghini Moia Navistar Porsche SEAT Škoda Scania Volkswagen Commercial Vehicles Subsidiaries Audi do Brasil e Cia Audi Hungaria Motor Kft.
Audi Senna Ltda. Autogerma S.p.A. Here (33%) Automobili Lamborghini Holding S.p.A Ducati Motor Holding S.p.A. e-tron Audi Sport GmbH Defunct Audi AG brands Auto Union DKW Horch NSU Wanderer Museums August Horch Museum Zwickau museum mobile Current models Sedans A3 S3 RS3 A3 Sportback (e-tron) A4 S4 RS4 A5 S5 RS5 A6 S6 RS6 A7 S7 RS7 A8 (L) S8 Sports Cars TT TTS TT RS R8 (e-tron) Station wagons A4 Avant A6 Avant Hatchbacks A1 S1 Audi A2 A3 Sportback A3 Sportback e-tron SUVs/Crossovers A4 allroad quattro A6 allroad quattro Q2 Q3 RS Q3 Q5 SQ5 Q7 SQ7 Q7 e-tron Audi Sport Audi S: Audi S1 S2 S3 S4 S5 S6 S7 S8 SQ5 SQ7 TTS Audi RS: Audi RS2 Avant RS3 RS4 RS5 RS6 RS7 TT RS RS Q3 Supercar: Audi R8 Spec.
ver.: Q7 V12 TDI A8 (L) W12 Future Q1 Q4 quattro e-tron Q6 Q8 R6 Historic and discontinued models Audi Front Audi 920 Audi F103 Audi 50 Audi 80/90/4000/5+5 Audi Quattro (Ur-Quattro) Audi Coupé Audi 4000CS quattro Audi 100/200/5000 Audi 100 Coupé S Audi S2 Audi RS2 Avant Audi Ur-S4 & Ur-S6 Audi V8 Audi A2 Audi Cabriolet Audi RS3 Audi RS4 Audi RS6 Motorsport Cars Rally cars: Quattro A1 & A2 Sport Quattro Sport Quattro S1 Sport Quattro RS 002 LMP road race cars: R8R R8C R8 R10 TDI R15 TDI R18 LMS/GT road race cars: R8 LMS (R16) DTM race cars: Abt-Audi TT-R DTM A4 DTM A5/RS5 DTM Formula cars (engine suppliers): FPA FIA F2 Sport ABT (Formula E) Rallycross cars: S1 EKS RX quattro Series Audi R8 LMS Cup Audi Sport TT Cup Concept cars A2 (2011) Avus quattro e-tron Rosemeyer Steppenwolf Avantissimo Pikes Peak quattro Nuvolari quattro Le Mans quattro RSQ RS7 Concept Shooting Brake Roadjet A3 TDI clubsport quattro Sportback concept R8 TDi Le Mans e-tron (Frankfurt) e-tron (Detroit) e-tron Spyder Q8 concept quattro Concept quattro e-tron TT Offroad Prologue Nanuk Urban Concept e-tron Sportback Concept Elaine Aicon See also August Horch (founder) Audi Channel Audi Cup Audi Driving Experience Audi S and RS models Audi Sport Factory Race Cars Audi vehicles hybrid MLP MMI multitronic North American Volkswagen engines procon-ten quattro (four-wheel-drive system) S tronic Volkswagen Group diesel engines discontinued Volkswagen Group petrol engines discontinued Volkswagen Group factories Volkswagen Group platforms Vorsprung durch Technik World-Wide Volkswagen Corp.
v. Woodson Category Commons v t e Audi, a marque of the Volkswagen Group, car timeline, European market, 1965–present Type 1960s 1970s 1980s 1990s 2000s 2010s 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 Supermini 50 (86) A2 (8Z) A1 (8X) Small family car A3 (8L) A3 (8P) A3 (8V) S3 (8L) S3 (8P) S3 (8V) Compact executive car F103 series 80 (82) 80 / 90 (81) 80 / 90 (89) 80 (8C) A4 (8D) A4 (8E) A4 (8K) A4 (8W) S2 S4 (8D) S4 (8E) S4 (8K) S4 (8W) Mid-size luxury car 100 (F104/43/44/4A) / 200 (44) A6 (4A) A6 (4B) A6 (4F) A6 (4G) S4 (4A) S6 (4A) S6 (4B) S6 (4F) S6 (4G) Full-size luxury car V8 (4C) A8 (4D) A8 (4E) A8 (4H) S8 (4D) S8 (4E) S8 (4H) Sports car TT (8N) TT (8J) TT (8S) Coupé 100 Coupé S Coupé (81) Coupé (89) A5 (8T) A5 (8F) S5 (8T) S5 (8F) Full-size luxury fastback A7 (4G) S7 (4G) RS RS3 Sportback (8P) RS3 Sportback (8V) RS2 Avant RS4 (8D) RS4 (8E/8H) RS4 (8K) RS4 (8W) RS6 (4B) RS6 (4F) RS6 (4G) TT RS (8J) TT RS (8S) Quattro (Ur-Quattro) RS5 (8T) RS5 (8F) RS7 (4G) RS Q3 (8U) Supercar R8 (42) Crossover utility vehicle A4 allroad quattro (8K) allroad quattro (4Z) A6 allroad quattro (4F) A6 allroad quattro (4G) Mini SUV Q2 (GA) Compact SUV Q3 (8U) Mid-size SUV Q5 (8R) Full-size SUV Q7 (4L) Q7 (4M) Homologation road / rally car Quattro A1 & A2 Sport Quattro Sport Quattro S1 August Horch (founder) Audi corporate website A marque of the Volkswagen Group quattro GmbH Audi S and RS models Audi Centre of Excellence Audi Channel Audi Driving Experience v t e Audi, a marque of the Volkswagen Group, car timeline, North American market, 1980–present Type 1980s 1990s 2000s 2010s 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 Compact car A3 (8P) A3 / S3 (8V) 4000 (81) 80 / 90 (89) 90 (8C) A4 (8D/8E/8H/8K) A4 (8W) 4000 CS quattro S4 (8D/8E/8H/8K) S4 (8W) Mid-size car 5000 (43) 5000 (44) 100 / 200 (44) 100 (4A) A6 (4A) A6 (4B) A6 (4F) A6 (4G) Ur-S4 Ur-S6 S6 (4B) S6 (4F) S6 (4G) A7 (4G) S7 (4G) Full-size car V8 (4C) A8 / S8 (4D) A8 / S8 (4E) A8 / S8 (4H) Coupé Coupé (81) Coupe Quattro (89) A5 / S5 (8T) A5 / S5 TT Coupé (8N) TT Coupé (8J) TT Coupé (8S) Roadster TT Roadster (8N) TT Roadster (8J) TT Roadster (8S) Convertible Cabriolet (8G) A4 Cabriolet / S4 Cabriolet (8H) A5 / S5 (8F) A5 / S5 Sports car Quattro (Ur-Quattro) RS6 (4B) RS4 (8E/8H) R8 (42) R8 Crossover allroad quattro (4Z) allroad (8K) A4 allroad (8W) Compact SUV Q3 (8U) Mid-size SUV Q5 (8R) Q5 (FY) Full-size SUV Q7 (4L) Q7 (4M) August Horch (founder) Audi corporate website A marque of the Volkswagen Group quattro GmbH Audi S and RS models Volkswagen Group of America, Inc.
Volkswagen Group of America corporate website Electronics Research Laboratory North American Volkswagen engines Audi Driving Experience v t e Automotive industry in Germany Automotive industry Economy of Germany Transport in Germany Companies Active vehicle producers BMW BMW i BMW Motorrad Borgward Daimler Mercedes-Benz Setra/EvoBus Smart Maybach Apollo Automobil Krauss-Maffei Rheinmetall RMMV Volkswagen Group Audi MAN RMMV Porsche Volkswagen Volkswagen Commercial Vehicles Foreign owned Ford of Europe Ford-Werke Iveco Magirus Opel Hyundai Europe Defunct vehicle producers Auto Union Brütsch DKW Horch NSU Wanderer Trabant Hansa Goliath North German Automobile and Engine Artega Automobile Fuldamobil Goggomobil Components ATR Behr Bosch Blaupunkt ETAS Group BBS Bühler Motor Continental Dräxlmaier Group Dürr AG Getrag Hella Hermann Peters KSPG Löwe Automobil Mahle Mann+Hummel Petri Schaeffler Voith ZF Friedrichshafen ZF Sachs Motorsport and tuners Abt Sportsline AC Schnitzer Alpina Audi Sport AMG Bitter Brabus BMW M Carlsson G-Power Gemballa Hamann Motorsport Hartge Je Design Koenig Specials Mansory Opel Performance Center PPI Automotive Design Rieger Tuning Ruf Automobile Steinmetz Opel Tuning Services Daimler Financial Services Mercedes-Benz Bank Sixt Related topics ADAC AMI Leipzig ASAM DTM Frankfurt Motor Show German Association of the Automotive Industry Nürburgring Defunct companies and marques above are shown in italics Authority control ISNI: 0000 0001 0229 7838 GND: 277575-X Retrieved from "https://en.
wikipedia.org/w/index.php?title=Audi&oldid=823912866"See Also: Stainless Steel Appliance Paint Reviews
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Free Price Quote From a Local Dealer View Special Offers No Obligation, Fast & Simple Free New Car Quote Change Car GO After years of wistful gazing across the pond, reading glowing reviews that use words such as tyres and bonnet, and even being tantalized with a 2011 First Drive ourselves in Europe, Americans will finally be able to throttle one of the most highly anticipated performance cars in recent memory—the Audi RS 3—sort of.
“Yeah? What’s so great about it? It looks like an A3 to me.” Remember that silly little ray gun given to Will Smith’s character, Agent J, in Men in Black? Remember what a big boom it made when he finally fired it? It actually had a name, and this is the automotive equivalent of the Noisy Cricket. Little package, big boom. It’s not the nuclear-powered all-wheel-drive hatchback we were hoping for, which was promised at least once by Audi.
Instead, our first RS 3 will be a compact high-performance sedan based on the Audi A3, which has been highly rated in its own right since its migration to the excellent MQB platform. Of course, there’s already a more potent S3, so what more could we want? How does one more cylinder and an additional 108 horsepower sound? The RS 3 is an order of magnitude greater than the S3, and not just because of the power rating.
161.3-hp/Liter We can distinctly remember how outrageous it was when Dodge announced that the 1992 Viper’s 8.0-liter V-10 would produce 400 horsepower. At the time, the highest-output Corvette ZR-1 made 375 horsepower with a quad-cam 5.7-liter V-8. Twenty-five years later, an engine with half the number of cylinders and just over a quarter of its displacement has the same 400-hp output. Sure, 10:1 compression and turbocharging at 19.
6 psi (1.35 bar) manifold pressure gets most of the credit for the RS 3’s prodigious 161.3-hp-per-liter power density, but the RS 3’s aluminum 2,480cc inline-five is the culmination of numerous other upgrades above the car’s previous iron block. Incidentally, that power density puts the RS 3 just above a twin-turbo Nissan GT-R (157.9 hp/L) and just below the twin-turbo BMW M4 GTS (165.5 hp/L).
The RS 3’s engine is a serious bit of kit. The new engine also features a lighter crank, a magnesium oil pan, port and direct fuel injection, variable valve timing, and, of course, that larger turbocharger. Despite these credentials, it’s a smooth-revving little monster of a motor. We tested the previous iron-block inline-five turbo (good for 360 hp) in the 2012 Audi TT RS and already compared the new one in the 2017 TT RS to the rally car that changed everything: Audi’s all-wheel-drive Ur-Quattro coupe.
Besides the glorious and unique sound of it, especially with the optional sport exhaust system, it’s the linearity of how this new five-cylinder engine puts power down that’s unusual. There’s some barely noticeable initial lag as the single large turbocharger spools up, but from 1,700 to 5,850 rpm, there’s a line as straight as a tabletop that produces a constant 354 lb-ft of torque. If it were possible to squint your ears, you could almost hear a Viper’s V-10.
Also, unlike some high-output turbo-fours, power isn’t as peaky and doesn’t even seem to wane at the 7,200-rpm rev limiter. It feels every bit a 400-horsepower engine everywhere above and below the 5,850-rpm peak output. Porsche’s PDK seven-speed double-clutch automated manual transmission is the undisputed industry benchmark, but the standard seven-speed S Tronic automated manual in the RS 3 is a close second.
Its seamless shifts in Drive and Sport Drive, its logic, and its manual-mode’s quickness and smoothness are just about as good as it gets. Yes, it does belch and burp with every wide-open throttle upshift, as it should. We only wish Audi had spent a little more money on the steering wheel–mounted shift paddles. Audi conservatively claims that with the car’s standard launch control, the RS 3 will accelerate from 0 to 60 mph in 4.
1 seconds. Phsaw! We’ve already clocked an S3 (9.9 pounds/hp) at 4.4 seconds, so we’re going to say the RS 3 (8.8 pounds/hp est) will do the deed in 3.8 seconds or better when we get one to test. Twisty Bits Besides the increase in output from 360 to 400 horsepower, one of the biggest benefits of the aluminum engine is the weight savings. Some 57 pounds have been taken off the nose of the car.
What this does is make the steering rack’s 14.6:1 overall ratio very alert and responsive. Move the wheel 0.5 inch from center, and the RS 3 goes there right now. As with the best systems, the ratio quickens the more off center the wheel is turned. Our mountain pass drive had a mix of medium- to high-speed corners. In the quick ones, the car felt dead steady and held a line without the need to adjust the steering one bit.
If we wanted to tighten the line, we bled throttle. Widen the arc, then add throttle. Part of this is due to torque vectoring with brakes, the other part is just damned good suspension/steering/driveline calibration and obvious integration. At the limit in the slower corners, there is a hint of gentle understeer. However, with the car set in Dynamic drive mode (affecting throttle, transmission, all-wheel drive, and suspension, with RS-specific sport stability control), lifting off the throttle momentarily tucked the nose in and even kicked the tail out.
Any rally fan knows the next step was to apply a generous amount of throttle to allow the all-wheel-drive system to do its thing. The Haldex clutch-based system is noticeably rear biased and allows the RS 3 to hold a slight slip angle quite nicely—even more noticeably with ESP fully defeated—but there is always a huge amount of control available. What a pleasure to drive an all-wheel-drive sedan that isn’t set up merely for slippy, slushy trips to the ski slopes.
Although it certainly would be able to sort that out, too, this car is primarily set up to be driven hard in the dry. Rather than mere reactionary response, there’s some proactivity built into the AWD electronics, and it really shows. What a blast, and no doubt a nod to Audi’s Quattro rally-racing glory days. Standard suspension is front strut/rear multilink with magnetorheological dampers all around.
The damping characteristics among Comfort, Normal, and Dynamic modes are very distinct, yet even in Dynamic mode, there’s still a good deal of compliance not present in the optional Dynamic Plus package that uses firmer steel suspension and traditional multivalve dampers. Even in their softest setting, there was some gut-jiggling harshness on less than perfect roads around town. That package is intended to be the track-ready setup and as such also includes carbon-ceramic front disc brakes.
Will it be Worth It? Worth the wait? Certainly. We’ve been chomping at the bit since 2011 when the RS 3 was introduced to the rest of the world. There will always be a market here for niche high-performance cars. When the Audi RS 3 sedan arrives this summer, you can bet initially there will be a very high demand for it. Had Audi decided to bring the RS 3 Sportback (four-door hatchback, shown above), our American predilection for sedans might have found fewer takers, and so that will remain overseas for now.
Will it be worth the money? With pricing and packaging still being determined as we write, Audi PR’s best estimate is that the RS 3 will be priced at between $55,000 and $60,000, or about $5,000 to $10,000 more than a comparably equipped S3. This price is right on top of a similarly focused 365-hp 2017 BMW M2 ($55,595) when equipped with a double-clutch automated manual transmission and two fewer doors.
The RS 3 will be a bit more expensive than a 375-hp Mercedes-AMG CLA45 4Matic. Even adding adaptive suspension brings that car’s price up to $51,725. The RS 3 is at least as engaging to drive as an M2, if not more so, and it offers more confidence with all-wheel drive. On a racetrack, the BMW might have a slight edge. On a sketchy mountain road, our money is on the Audi. In terms of everyday practicality and livability, the RS 3 makes the CLA45 look and feel like a project car.
Where that Mercedes-AMG feels like a peaky, harsh front-driver with the rear wheels driven as a bolt-on addition, this Audi feels like a powerful rear-drive car with front wheels gnawing at the pavement only to save your bacon. There’s an overall coherence and competence baked into the entirety of the RS 3 that’s hard to put into words. In this class, there really are few analogues for the Audi RS 3.
This is what makes it so special and such a long-coveted addition to the U.S. market. It’s one of those once-in-a-decade performance cars enthusiasts will be talking about for some time. There’s something to be said for the stealthy sleeper sedan look, but we just wish the RS 3 looked as badass as it truly is. If it had blistered/box fenders, a carbon roof, or the Sportback(!), that would be an unmistakable sign that this is no ordinary A3/S3.
Regardless, we can’t wait to test one on American tarmac and see what sort of defense the opposition will have for the Noisy Cricket. We’re suspecting not much. A Little hRStory Audi corporate builds the A3 and S3, and as such, they must follow rules. Rules that homogenize, rules that keep people comfortable, rules that intend to keep people safe from themselves, and rules that take most but not all of the best fun away.
Audi Sport (formerly quattro GmbH), on the other hand, builds only the RS (RennSport) cars, which don’t have these restrictions. Audi Sport traces its roots back to the discontinued Group B Rally series (too dangerous), disbanded IMSA GTO (too fast), current German NASCAR (or as they call it, the DTM Championship), and an annual French country road race called 24 Heures du Mans. Currently, Audi Sport’s core team of just 140 hand-picked rule-bucking engineers pretty much get to design the engines, chassis, brakes, and other under-the-skin hardware they want and implant them in unsuspecting production cars.
As such, they compete with BMW’s M division and Mercedes-AMG for hardcore enthusiasts’ attention and loyalty. (You’ll find German go-fast division loyalty and fanaticism much like Americans’ for sports teams, beer, or pickups.) Over the years, and from the top down in the U.S. market, the RennSport production-car repertoire has included the R8 supercar, RS 7, 6, 5, 4, and TT RS coupe/convertible.
They offered the RS 3 Sportback, 2, and RS Q3 sport utility in other markets. The One That Got Away In 2011 and 2012, quattro GmbH built the RS 3 Sportback, a compact four-door hatch that could rip the lungs out of most outright sports cars costing many thousands more. “Nestling under the bonnet is the same 2.5-litre turbocharged five-cylinder engine that you’ll find in the TT RS, and in the RS3 it drives all four wheel via a seven-speed dual-clutch transmission… The engine is epic too.
The turbo’d five-pot sounds great, whistling and warbling, and making a hard-edged growl at high revs. And it makes the RS3 seriously quick,” is how CAR magazine put it. Built from the same platform as the VW Golf, the all-wheel-drive hatch was powered by an RS 3–exclusive turbocharged 2.5-liter iron-block inline-five engine making 340 horsepower and 332 lb-ft of torque. Every enthusiast worth his or her salt wanted this car, or at least wished his or her Golf were this car.
Lower, wider, and featuring lightweight materials and unique styling details, that hot hatch was capable of a 4.5-second sprint to 60 mph with the aid of its ultra-quick automated manual transmission. In 2015, power increased to 360 hp, torque to 343 lb-ft, and the 0–60 time dropped to 4.3 seconds. This was the car Audi promised the now-hangry U.S. enthusiasts. Alas, it never was to be. Finally, late in 2016, Audi Sport made it official: We would have our long-awaited RS 3 late in 2017, probably as a 2018 model.
(We just learned that there will be a small number of 2017 RS 3 sedans making it to our shores in the summer before the 2018s arrive, so officially 2017 will be our RS 3’s first model year.) For our patience, we were rewarded with an all-new all-aluminum 2.5-liter engine, now making 400 horsepower, but only in sedan form. No wagon or hatchback. With the exception of the Audi Allroad, luxury-branded hatches and wagons (Sportbacks and Avants in Audi parlance) just won’t sell in sufficient numbers in the States to warrant trying, according to Audi’s research.
A sedan is a better bet for the high-performance model. In fact, Audi says that bringing the RS 3 sedan to the States is the only reason it will continue producing it. We saved the RS 3! Let’s hope BMW M and Mercedes-AMG don’t start thinking this way, or they’ll restricting imports of E63 S wagons and GLA45 hatchbacks, and comparisons like the GLE63 S versus X6 M sport utilities won’t happen.
Although prototypes and homebuilt Touring versions exist, BMW has yet to produce an official M3 or M5 wagon. We can keep dreaming. Let’s hope Audi joins in soon so more folks can appreciate the full bandwidth of RS badged high-performance vehicles. 2017 Audi RS 3 BASE PRICE $55,000-$60,000 (est) VEHICLE LAYOUT Front-engine, AWD, 5-pass, 4-door sedan ENGINE 2.5L/400-hp/354-lb-ft turbocharged DOHC I-5 TRANSMISSION 7-speed twin-clutch auto CURB WEIGHT 3,450 lb (MT est) WHEELBASE 103.
6 in LENGTH X WIDTH X HEIGHT 176.3 x 70.9 x 55.1 in 0-60 MPH 3.8 sec (MT est) EPA CITY/HWY/COMB FUEL ECON 19/26/22 mpg (MT est) ENERGY CONSUMPTION, CITY/HWY 125-169 kW-hrs/100 miles (MT est) CO2 EMISSIONS, COMB 0.86 lb/mile (MT est) ON SALE IN U.S. Summer 2017