Pin me, please 😉 It all starts with the first blog post. I know… I’ve been through that stage. You’ve got mixed feelings: A bit of euphoria: You picture yourself as a successful blogger, and you believe that blogging is everything you need. But as soon as you start writing your first blog post, your feelings change. You develop: Confusion. Fear: You feel stuck, and probably a bit depressed.
I decided to write this blog post specifically for you. To help you find your way and do only the things you need to do in order to achieve success. I’ll tell you about my own experience with my first blog post (4,862 visitors, 356 email subscribers, 3.3k social shares and 104 comments). You’ll get tips and recommendations from experts and regular bloggers who have already been where you are now.
(You can skip directly to that section here.) You’re going to need a great deal of support while you take those first steps. You can get support from comments, social shares, thank you emails and traffic. You just need a manual on how to write your first blog post: Because it’ll help you avoid making basic mistakes Because it’ll give you some practical steps to take Because it’ll let you get rid of your doubts and lead you to amazing results, even with your first post.
So, where should you begin? Bonus: Download a free eBook called The Ultimate Guide to Writing Blog Posts and get traffic from the first day! Inside you’ll find 64 experts’ tips, the checklist, and email templates for new friends, Facebook groups and Pinterest boards, as well as 16,000 words of this blog post. [+You’ll also become my friend!] TABLE OF CONTENTS Pin me, please 😉 Step 1. What to Write in Your First Blog Post You need ideas.
Many ideas, not only for your first post, but for your next posts too. Start by creating a file for your notes and ideas. It can be Evernote, Google Docs, or Trello. (I use Trello to jot down my ideas.) On Trello, it’s very easy to add your idea. Even if you’re walking or having lunch, your phone is always with you. An idea may strike you at any time and any place, and you’ll need to make a note of it.
↑ TOP Step 2. Here Are Your 57 First Blog Post Ideas I know how difficult it is for you to decide what to write in your very first blog post. Struggling to find interesting blog post ideas? That’s why I recommend you to start from this list. (I hope they’ll inspire you!) Here are 57 ideas for first blog posts: Create your ultimate guide post on the topic you know better than anything else. Be sure to link to other websites in your niche and notify them when you publish your post.
Do some research in the area you feel a passion to. Share some statistics and figures: people love posts with data. Dispel some myths in a particular area and match them against facts. Create a list of inspiring quotes relevant to your niche. Describe in detail your process of creating something. Tell about other tactics you used to achieve results. Make a list of tactics used by other authoritative bloggers on some specific topic.
Create some templates that will save you visitors’ time. Tell how to make money in your niche. How to do something better and faster. Describe the most common problem your target audience faces and suggest a way of solving it. Remember what inspires you, and create an inspirational post. Are holidays around the corner? Write what you’re planning to do. Make a gift to your users. Reveal some truth: what is behind the curtain covering your work.
Create an expert roundup post. Ask at least 40 authoritative bloggers in your niche and use their advice in your article. Don’t forget to add your opinion on this topic! Create a blogger roundup post. Ask your online friends how they solve a problem you also face. Advise your target audience whom to read and follow. Compare something against something else. (Tools, books, tactics…) Tell about free products and courses that would be helpful to your audience.
Make a big list of such freebies, link to your friends, and notify them about it. Write a detailed FAQ on any topic that interests you. Analyze the authoritative bloggers in your niche and define what all of them have in common. Tell how you use something every day to achieve results. (For example, mobile apps, your personal diary, or tools). Find the questions your target audience asks on forums, Quora, and Reddit.
(To do so, I’d recommend you to use WebPageFix). Become a member of relevant groups on Facebook and find the questions of other users you know answers to. Enter on Pinterest some queries on your topic and take a note of the pins that get most of the repins. Write a post about the most popular topic. Write what problems your target visitors face and how to solve them. Pick some very interesting and successful people in your niche.
Tell about their best posts. Create a list of hacks that help solve some problem quicker. Describe your plans, challenge yourself, and offer your users to follow it. Tell something you won’t do or something your readers should avoid doing to achieve or get something. Offer each of your readers your help with something you’re good at. Let them send their questions in emails or leave them in comments.
Make a list of those in your niche whom you read and who inspire you. Tell about your experience, how you achieve your results in something. What recommendations and books have influenced your life and productivity. Make an interview with an influencer. Be sure to make a list of questions that interest you in advance. In your blog post, answer your readers’ questions. Study the comments on other blogs in your niche.
Find repetitive questions and write the answers. Tell what skills are necessary for your niche. Tell about the most common mistakes in your niche. What lessons anyone can learn both from your experience and what you do. Make a list of links to the best tutorials and guides. Create the best articles roundup of the last year/month/week. Tell about the most important things you wish you’d known when you started.
Write a detailed review on a product that you used. Reach out to fellow-bloggers and ask them to share with you their ideas for blog posts. Write a checklist of how to do something. Create a cheat sheet that will help your users achieve better results. Write a thank-you post and mention everyone who helped you on your way. Tell the latest news and mention the novelties in your niche. Create an infographic on a topic that interests you.
Use different data sources. Shoot a video tutorial how you use some tool. Tell about any popular topic but from a new angle. Write about other bloggers’ mistakes (find them!) in your niche. What do they do wrong? Turn other person’s popular infographic (podcast or video) into a blog post. Add your opinion. Be sure to link to the original resource! Use BuzzSumo or Ahrefs Content Explorer to find popular topics.
Even their free versions will help you find ideas! Use tools for keyword research. (For example, KWFinder, StoryBase, or LSIGraph). Find relevant queries basing on these keywords and create your blog post. Use these first blog post examples for inspiration. If this list is not enough for you, then check out more blog post ideas from Sumo. But always prioritize your own ideas! It’s you who knows what to write about.
Pin me for some good karma 😉 Organize a Brainstorm With One Main Condition The most important rule for your first blog post is to help your target audience. In a quiet place, think about what you already know and what topics provoke passion in you, as well as what your colleagues and friends frequently ask you about. Make a note of every new idea. If you’re stuck, start with such posts as: Your best idea might be to help other, more successful bloggers, or even experts.
↑ TOP Step 3. Steal Ideas for Posts From the Sidebars of Your Competitors Now, people tend to get rid of sidebars in order to make their readers focus on one thing. On the article itself. However, many people (myself included) save the sidebars for their best articles. Trust me. The blogs that you see on the sidebars gain the most traffic. The owners of these blogs have studied their analytics; they’ve learned which of their posts are visited the most, and they add internal links to those posts in order to improve their positions in the search engine results.
Use this information! If you can tell your visitor more about this topic, and in greater detail (using your competitors’ articles on the sidebars), start there.↑ TOP Step 4. Before You Start Something New on Your Blog, You Need to Make a List of Your Competitors Your competitors are your best friends, at least in the initial phase. As soon as you define the topic of your blog (I hope you’ve already done this), start searching for your competitors.
Google will help you! Just conduct a Google search of the questions and keywords that pop up in your mind, and watch who appears in the search results. Save all of your competitors in a separate spreadsheet. (Google Sheets is an amazing option!) Move on to the next stage and continue your list of ideas for future blog posts.↑ TOP Step 5. Know Your TOP Competitors’ Most Visited Pages Here are the tools that will come in handy.
Don’t be afraid to use them, as there are always free versions that will help you. I like using Ahrefs, Moz, and SEMrush. Register there. Input each of the competitors you’ve found, one by one. Pay attention to the Top Pages section. There you’ll find your competitor’s most visited pages. Note: In Ahrefs, you should be able to do up to 5 free analyses of your competitors each day. Make it a habit to find 5 new competitors each day and save the results in a spreadsheet.
To create a free account on Ahrefs, you’ll need to start by signing up for a 14-day free trial of their standard plan. You can cancel your subscription later, when the trial period is over. ↑ TOP Step 6. Find Your Future Online Friends This is one of the most important steps on your way to success. How do you think the experts became experts, and why do we read their articles every day? Because they have connections, friends, and support.
For example, in the sphere of online marketing, you’ll find this picture very often: The best always include links to the best. They also support one another on social media. For example: Yes, I’m far from being an expert, but thanks to the relationship I’ve built with Brian Dean, he finally tweeted my article and supported me on Inbound.org. It’s very important to start your friendship long before you write your first post.
But it’s not a huge deal if you still haven’t solicited the support of your online friends. Start building your relationships right now. Remember two important things when you go about making new friends: You have to take the first step and do something useful for your future friend. Do something to grab their attention. Address only those who need and are interested in your topic. Your first step might be a simple thank you letter.
Try to make them notice you by: Leaving useful comments Informing them of any mistakes they’ve made Expressing gratitude personally (via email) if you liked a blog post Making a gift out of what you do best. Don’t request anything. Imagine that it’s a girl or a guy whom you like very much, and you want to get to know him or her. Act based on what the other person needs, not on what you need.
Make sure to use your abilities, skills, and an element of surprise while you do so. Unfortunately, I’m not a very creative person, so I don’t have a particularly rich fantasy life. That said, even I managed to use my experience to grab others’ attention. I just did what I do best and what I like doing. However boring it may sound, my greatest strength is analysis. I just love analytics. I also have experience in design, which is why I made the covers for Jason’s eBook and sent them to him for free.
Do something for other people that you can and love to do. When a person sees your sincerity, you will always be thanked for what you do. And you’ll solicit the support of experts. Of course, it won’t happen instantaneously, but it’s well worth it. You are going to need friends, especially while your blog is taking its first steps. Note: Don’t forget to create a separate spreadsheet where you can add all your friends.
Take notes. These are the people who will help and support you later down the road, when you write them a personal email and ask them to evaluate your blog posts. (Vote for them in communities and share their work on social media.) ↑ TOP Step 7. Where to Search For Online Friends? + My Best Way Where do you spend the majority of your time on the Internet? For me, it’s Twitter. So I started my search for online friends there.
First, I identified the experts and determined who their followers were. Then I started to devote 15 minutes a day to subscribing to those whose interests matched with mine. (I looked at others’ bios on Twitter.) Note: Subscribe to 100 people a day, and unsubscribe from those who haven’t followed you back after 2-3 days. Crowdfire and ManageFlitter will help you with this. If Facebook is your favorite social media platform, then you should definitely join the communities.
(Here you can download the list of the most popular groups.) Pay attention to those who give you useful advice. Thank them in a personal letter. If you spend time on Pinterest (which I fell in love with not too long ago), act similarly. Your goal: Find group boards (here you can get a list of relevant group boards for free) Find those who have subscribed to the experts. My favorite way of searching for online friends is the BFF Commenter Technique.
(Make sure that you read this post!) You won’t believe how well people react to new friends if they share a passion for a topic that is similar to yours. Note: You’ll be getting hundreds of social shares, comments, and thousands of visitors if you make friends with just 50 bloggers who share your interests. ↑ TOP Step 8. I Like Doing Research, and So Should you And that’s why: Analysis and research are the foundation of your success! Everything is simple.
The one who’s informed is armed. Don’t think that it’s difficult and takes up a lot of time. Preparatory analytical work is compulsory, both for the success of your first blog post and for the blog as a whole. Research will help you: Determine your target audience Identify the social media platforms and communities where this audience spends the majority of their time Search for keywords that will bring you traffic Understand what content you should create and how to create it Promote your content ↑ TOP Step 9.
How to Find Your Target Audience I recommend that you read the following articles: I’m not a target audience search guru, so to these articles I can just add that the best variant would be to ask your fellow bloggers; they simply have to be at least somewhat more experienced than you. Even if they’re your competitors, they will still be open to giving you advice. ↑ TOP Step 10. Remember: Keywords Are the Basis of Your Future Search Engine Traffic A lot of amateur bloggers make the most common mistake.
Which one? SEO. Sure, search engine optimization is not the fastest process. But the results of SEO largely overshadow social media traffic. Why? Because: Engagement from social media is minimal. You need to create new posts over and over again. Traffic from social media is unsustainable. Organic search engine traffic works on autopilot once you have reached the TOP positions! Keywords are the basis of SEO You have to keep the following in mind: Always start to research keywords from the seed keyword Create a spreadsheet with all the keywords and phrases Check the keyword competition Evaluate the authority of your domain in comparison to others Evaluate the page rankings in the search engine results Notice how many links your competitors have (per page!) Learn the value of the average monthly search index (via Google Keyword Planner) Gauge how interested your audience is in this topic (check it via Buzzsumo) ↑ TOP Step 11.
How to Choose the Primary keyword Start by checking every potential keyword on Google. Think of the search queries you’d create to answer the topic you’re covering. Because you already know your competitors’ most visited pages, use their primary keyword. It will always be in the heading of the articles, and usually in the first 200 words. Use the spreadsheet to save all the keywords. Input all the results in Google Keyword Planner to learn their average monthly search volume.
Choosing a seed keyword with the smallest rivalry would be a great start. You can compete with this keyword in thousands of searches. (That’s how it worked for me with my niche blog devoted to plants. I got the #3 position in the query with 49,500 monthly searches.) Monthly searches are less important in relation to the power of your competitors. The more authoritative your blog gets over time, the more likely you’ll be able to compete based on phrases with a higher number of searches.
The authority of your website/blog is in the external links! This is the main factor when it comes to search engine rankings. According to the latest research by Tim Soulo (Ahrefs), backlinks have the greatest influence on the ranking of your page. Don’t worry if you find phrases with a small number of monthly searches. You can easily use them if you really have something to say on the subject.
Try to choose a target keyword with at least 100 monthly searches. These data are not an indicator of the traffic you can really get. This figure shows the number of Google AdWords advertisements in the search results, as well as their complexity. There’s no exact formula to calculate the exact amount of traffic a keyword can bring. However, this approximate data will let you know with greater certainty whether there’s any traffic at all.
If you’re choosing a keyword for your first blog post, you have to keep one important aspect in mind: Competition. Note: Properly gauge the strength you’re going to be exerting on promotion. If you don’t have much time, you should choose key phrases that consist of at least 3-4 words. ↑ TOP Step 12. How to Evaluate the Difficulty of Your Post to Get in the TOP 10 Google Results You’re a blogger, not an SEO specialist with years of experience.
Right? And you don’t have to become one to learn how to evaluate the difficulty of promotion. You just need to follow these steps: Install the MozBar extension for Chrome. (You need to register to do so.) Activate it and tick all the necessary checkboxes. Now when you enter any words and phrases, you’ll see how authoritative and competitive they are with this query. There are some basic indexes that you have to pay attention to: DA (Domain Authority) PA (Page Authority) Links Always remember which stage you are at in your blog development! For your new blog post, avoid the keywords used by your authoritative competitors.
For example, If you found a keyword that has the following picture: Grab it. You’ve achieved your goal! It will be good practice for your first post to avoid the queries your competitors have: DA higher than 20 PA higher than 30 Number of links to the page (to the page, not to the domain as a whole) fewer than 10. Don’t be confused if you see pages from Wikipedia or YouTube that always have high indexes.
It’s a sign that it’ll be easy for you to surpass your competitors. Always look at the number of links to the page! Yes, you’ll need to get as many external links to your blog post as possible, although not necessarily more than your competitors have gotten. (It’s all about link quality, not quantity!) Note: If you just recently launched your blog, you need to get as many quality backlinks from other sites and blogs as possible.
(It’s the main principle for DA and PA.) The number of internal links is also used to calculate PA. Don’t forget to open your TOP 5 competitors by this query and see how much content they’ve written. ↑ TOP Step 13. How to Add Relevant Words, Phrases, and Synonyms to Your Primary Keyword So, you’ve chosen your primary keyword. It’s time to move on to the next stage: Choosing relevant words, phrases, and synonyms.
Your goal is to use words and phrases that are relevant to the topic of your keyword in the content of your blog. Choose words and phrases that users will be searching for. It’s not difficult to find them. To do this, you’ll need some more tools. (All of these tools have free versions.) My favorites: Will Blunt put together a nice selection of tools for keyword research. Make sure that you read his article 35+ Keyword Research Methods To Unlock Hidden Gems.
Definitely search for relevant phrases on Quora and Reddit. (Input the primary keyword in the search field and study the words other people use in the questions and answers.) But the best way is to simply analyze those who hold the first positions for a specific keyword. Load TOP 5 pages Use the Chrome extension by SEOquake on these pages and check their Keyword Density. Add all the phrases you find to a spreadsheet.
Check them in terms of number of searches on Google Keyword Planner. Filter out those with no views at all. Organically disperse all the words and phrases throughout the content of your blog. Note: You can always use phrases that Google considers relevant. Take note of the section “Searches related to” that is displayed beneath the search results. ↑ TOP Step 14. Tips for Creating the Outline of Your First Blog Post So you’ve already prepared all the keywords, and you’ve evaluated the promotional difficulty and the content of your competitors (length of posts, media content used, etc.
). Now it’s time to create the outline of your future post. Note: Just don’t make the mistakes I did. When I was just starting out, I spent more time creating the outline than I did writing the post itself. I just love Brian Dean’s tips. Not too long ago, he posted an awesome video on this very topic (The APP Formula). Watch it! What should you include in your outline? First of all, you need to address the following: Why this topic is important to you What the user will know and what s/he will learn What particular steps the user needs to take The basic structure of your post should consist of: Title Ideas Create at least 10 different titles.
(You’ll choose the best one later; you can use the others on social media.) Introduction. Give the user a list of reasons to read your post. Problem Agitation Solution Basic Content Subdivide the content into sections. Use subheadings (H1, H2, H3) and bulleted lists. Conclusion Always make a CTA (Call to Action). It can be a call to answer your question, a request to share, etc. Keywords List all the keywords you’ve found.
Links Create links to authoritative sources. Content Upgrade Create some bonus content that you’ll offer in return for getting email subscribers. ↑ TOP Step 15. How to Write Your First Blog Post You might have heard that when you start writing a draft, you should get rid of all the sources that might divert your attention. I follow this principle, and I highly recommend that you do the same.
There’s one exception, though. To make it more comfortable, I always divide my screen into two separate halves. I write on one side, and I keep my outline on the other. This way I always know what to write about and never forget about the keywords that I’ve chosen in advance. I love keeping track of my time in order to increase my productivity. It helps me see what projects I spend most of my time on.
To track my time, I use Toggl timer. Later on, it helps me analyze the amount of time I’ve spent writing and creating a new post. If I see that I’ve spent too much time creating an outline, for example, I’ll wrap things up and control the process flow. When I was just starting out, I made the following mistakes (which I urge you to avoid): I was creating images during the time I’d set aside to write I was editing I was formatting I was correcting my mistakes Don’t do this! Just write.
↑ TOP Step 16. How to Edit Your Blog Post You’ve done it. Congratulations! You’ve written a draft of your first blog post. Now you need to start editing and formatting. Basic recommendations for writing and editing first blog posts: Use images preferably every 100-150 words. Divide the content into subheadings. (Use the tags H2-H3 to do so.) Edit your sentences so that they are as brief as possible.
Paragraphs shouldn’t be more than 3-4 lines long. Add numbered and bulleted lists. Highlight the key phrases with tags <strong> (bold text) or <em> (italics). Use videos and slideshows as needed. Don’t forget to proofread your post and correct all the mistakes and typos. ↑ TOP Step 17. On-Page SEO Tips on Editing Your Post 1. The title of your post should include the primary keyword, preferably at the beginning.
Try not to make it longer than 55 characters. (It’s okay if it comes out a bit longer, as you’ve written it for your reader first and foremost!) Check it on Headline Analyzer. 2. Your headline (H1 tag) might be the same as your title tag. However, you can change it and add more words. Jon Morrow gives some genius advice in his Headline Hacks: A “Cheat Sheet” For Writing Blog Posts That Go Viral.
3. In the Meta Description, don’t forget to write up to 130 characters on your post. Make sure to include a CTA (to make users want to click). Include your primary keyword in the description. It’s not necessary to use an exact occurrence. (Relative words and synonyms are good variants too!) 4. Use keywords in the filenames of images (e.g., first-blog-post.jpg). 5. Optimize the images by reducing their size to speed up the loading of your page.
6. Make sure you used all the keywords in the text of your post organically. The primary keyword in the first 100 words Relevant keywords and synonyms in the body of the blog post The primary keyword in the conclusion 7. The URL of your blog post must only include the primary keyword. (It can also be a relevant word or a synonym.)↑ TOP Step 18. What You Need to Have Before Publishing [Checklist] I decided to add this section so that you can make sure everything is ready before you release it.
Remember that writing your blog post is only one half of the process. There are many hidden obstacles waiting for you on your journey toward becoming a blogger, and I would like to protect you from them. So, here’s what you have probably done already. (If you missed out on one of the points, please fill in that space): 1. You’ve already bought a domain. 2. You’ve chosen your host. 3. You’ve created an email with the domain of your blog (e.
g., firstname.lastname@example.org). You used the email provided by your host. (It’s free!) Or you connected Google Apps for Work. (It’s worth the money!) 4. You’ve chosen a theme for your blog. It should be SEO-friendly. You might face some problems if you use a free one. Of all the paid options, I’d recommend themes by Studiopress. 5. You’ve installed all the necessary plugins. (In my opinion, those listed below are the best!) Yoast SEO Wordfence Security Akismet You used plugins to increase the loading speed.
(I suggest that you read the following article on the subject: Speed up your WordPress site.) 6. You’ve ensured your basic security. You changed the admin login. You changed the access URL to the admin zone. You regularly back up your blog (all your files and the database). 7. You’ve connected the email marketing software. 8. You use the opt-in forms to get subscribers. 9. The last and most important thing: content upgrade.
Start list building from the first day! Create some additional material for your blog post. The gist of it is to answer the questions your readers might ask. The content upgrade shouldn’t be very big. It might be a brief checklist, a cheat sheet or even a PDF version of your post. If you run into difficulties deciding what content upgrade to create, use the ideas in these articles: Note: For my first blog post, I used three types of content upgrades.
#1 PDF version of the post (it’s more than 8,000 words long), #2 Spreadsheet with the results of a full analysis, #3 Exit Intent popup с eBook 101 SEO Tips. ↑ TOP Step 19. What You Need to Do After Publishing Your Blog Posts Promotion You need visitors, right? Many visitors. The main task in the development of your blog is to promote each of your blog posts. You shouldn’t be afraid to ask for help.
When you address people who are interested in your topic, the results will come quickly. Pin me, please 😉 How to promote your first blog post? There are 5 main ways to gain traffic: SEO Social Media Direct Traffic Referral Traffic Networking (Blogger Outreach) And 5 strategies: SEO needs time. But the results are well worth waiting for! Imagine getting thousands of visitors every day, hundreds of thousands on autopilot.
You don’t need to write new articles on a daily basis in order to attract visitors. When you reach the first positions on Google based on the queries you need, you’ll be able to easily monetize this traffic. Write books, create online courses — you’ll achieve success in everything you do while you’re getting the traffic. People like Brian Dean know this secret. In 4 years, he’s only written 35 posts on his blog.
Nevertheless, he makes millions of dollars a year selling his online course. All thanks to the fact that he’s got his traffic. Brian Dean’s blog is visited more than 100,000 times a month. (In the sphere of online marketing, those are some amazing results.) Your task is to create amazing content and do some link building. After publishing your first blog post, you’ll be able to get the links to your blog in several different ways: Link roundups Link resources Online friends To find people who create roundup posts, you may Google the following queries: intitle:roundup [keyword] [keyword] “best posts of the month” [keyword] “monthly roundup” [keyword] “weekly roundup” To Search for Link Resources: [keyword] + “resources” [keyword] + “resource list” [keyword] + “links” [keyword] + “list of resources” [keyword] + “intitle:links” [keyword] + “inurl:links” [keyword] inurl:links.
html [keyword] inurl:links.htm [keyword] inurl:resources.html [keyword] inurl:resources.htm Use your online friends (those with whom you’ve already built relationships). Just ask your fellow bloggers to create a link to your blog. Do some preliminary work. On the blogs of your friends, find the pages where they can create links to you. To do so, input the following into Google: site:domain.com [keyword] Input the keywords from your list of prepared phrases.
If you don’t find pages that are relevant to your post, they’ll be more likely to create links to you. As soon as you find them, send an email asking to create a link to your post on a particular page or phrase. Make sure to respect your friends’ time! Note: As you strengthen your bond, your friends will be creating external links to you, inviting you to participate in roundup posts, and asking you for interviews.
The power of relationships is invaluable! Promotion on social media I love Twitter very much. I began my promotion on Twitter, and Twitter is where I first started making new friends. But I made one mistake that I don’t want you to repeat. Even with 10,000 followers, you won’t gain a lot of traffic, as it will be measured by dozens of visitors at most (that is, if you don’t create something viral).
So, that’s why you don’t need to pay too much attention to Twitter. It’s good for building relationships, but not for boosting traffic. The same goes for Instagram. My friend’s got 50,000 followers, but even he gets just 10-20 visitors after publishing a new post. So what should we do? Which social media platforms can still give us traffic? Facebook and Pinterest. The point of getting visitors is not in the quantity of your followers.
But in groups. Engagement. Find some interest groups by using the search in those systems. The best way would be to check out those who the influencers are subscribing to. If your blog is devoted to blogging, the following Facebook groups will come in handy. You can download them here. Always read the rules of the group, or you might get excluded. Start by introducing yourself, and then try to help other members of the group.
Make a note of engagement in those groups. Do the messages or posts get many comments and likes? What type of content do the members prefer? Get acquainted with the members and make new friends (especially with the group owners and moderators)! I recently discovered Pinterest after one turn-up. My infographic went viral, and I started receiving thousands of visitors on one of my niche blogs. Now I’m trying to figure out the promotional cobwebs on Pinterest.
I recommend that you read the following articles: Referral traffic is one of your main sources of traffic in the first months of your blog’s existence. Communities. Forums. Your goal is to find the places that your target audience loves the most. The places where they spend the most time communicating and helping one another. Always make a note of engagement in these communities. Basically, it’ll be the number of views, votes, and comments.
You can use hints from your competitors to learn their main sources of traffic. Use SimilarWeb for more information on the sites where they get the most of their traffic. For example, if you visit my friends Devesh and Benji from GrowAndConvert, you’ll see this picture: Analyze your competitors and find these communities on Google. The Power of Blogger Outreach It’ll be difficult in the very beginning.
But don’t be afraid of the difficulties, as those are only the first steps on your way to success. I’ve always been afraid to hear NO. I’ve always been a very shy person. Even now, it’s very difficult for me to write and talk to people I don’t know. At one point, when strangers would reach out to me, I experienced a great deal of anxiety. But I changed something in my personality. I started to believe in myself.
So believe in yourself. If you’re reading this blog post, it means you’re already taking your first steps. I believe in you, and I’ll always support you. (Email me and I’ll always reply.) There are two subcategories in the domain of outreach: Pre-outreach Post-outreach The more authority your blog gains, the more often you’ll need to use the pre-outreach technique. When you’ve only created a single blog post, it’s better to use the first encounter as a way to build relationships, without asking for something before you publish your post.
First, just try to make friends. Express gratitude for work or an amazing article, and do something for another person. This way, after you publish your first blog post, you’ll have someone who supports you. Ask strategically. It doesn’t mean that you only need to inform your friends of the publication of your new post and ask them to share it on social media. No. First of all, if they like it they’ll share it themselves.
Second, your message has to contain a specific request that will have maximum results. What is that magic request? To support you in communities or groups on Facebook and Pinterest. It might be an upvote, comment, pin, or repin. Maybe it’s a like. Look what results my request to support me have brought: Don’t forget that your post must be both useful and interesting. It’s a mandatory condition.
If you lose your friends’ trust, there is no way to gain it back. How do you figure out whom to ask? My favorite ways: Commenters Twitter Trust me, there’s no one more engaged than commenters. It’s because those who leave their comments are the most interested in the topic. Your task is: To find other articles that share the topic of your post To find the emails of those who have left comments.
In my post: 1 Simple Hack to Blogger Outreach, or How to Find Friends, I cover this technique in more detail. How Twitter might help you find new friends? Find those who shared articles with the same subject as yours on Twitter. Nowadays, Buzzsumo is the most popular tool for this. However, it’s paid. But it’s worth the price, because if you take your blog seriously, there’s no better tool. Here is what the process looks like if you’re a happy user of Buzzsumo: But don’t think that I’ll leave you all alone with a paid tool.
There’s also a free way. It’s Twitter itself. In the search field, type the URL without http. Use the results. You’ll get a list of people who shared this page on their accounts. Make a list of these people, become their followers, and make friends with them. You can always send them a tweet: For your first blog post, find at least 50 of these people using the commenters search and Twitter.
Show them your first blog post. Here’s an example of the letter that I sent to my future online friends: Here is how they replied: Find new friends for every post, especially among your fellow bloggers. Maintain and develop your relationships with them. Every time you publish a new post, ask your old and new friends to support you. Check this useful resource for more ideas: ↑ TOP This All Sounds Good, But What Did You, Michael, Do for Your First Blog Post? I made mistakes.
Even though I have experience in IT, and I’ve been creating and promoting websites for more than 16 years, I made those mistakes anyway. And I would like to share not only my hardships with you, but the good times too. (It will be my personal emotions, so excuse me in advance.) The course of events of my first blog post: How to Steal the Best SEO Tricks from TOP 5 Online Marketing Experts: In August 2015, I finally decided to leave my businesses: I’d close a part of them down, sell another part, and give the rest out to my friends.
I felt the burden of what I was doing. Like a hamster on its wheel. I was creating websites for other people, as well as new niche projects for making money. I was buying and selling sites. Investing. And then it started all over again. I wasn’t growing. My experience was based on the knowledge that I acquired long before. I was ashamed by the fact that I had stopped developing in the last 7 years.
The artificial goal to make more money conquered me then. Eventually, it suffocated me. Finally, I realized that it couldn’t go on like that. I was approaching my 33rd birthday. The thing is that as a child, I promised myself to start traveling after I turned 33. I wanted to have some passive income by then. The Universe smiled at me and sent me a girl I fell in love with. She’s a traveler. Cards on the table.
I quit. So I came up with an idea to start a blog, as this way of life had always fascinated me and seemed amazing. If I started blogging, I could do what I like the most: develop, help, and ask for help. A year before that, in September 2014, I created an account on Twitter and the world of global online marketing opened its doors to me. I started to subscribe to experts and read all the blog posts they published.
When the number of experts exceeded 50, I realized that I simply couldn’t read that much. So I started making lists, and I decided to increase my subscribers. I was just subscribing to anyone who was considered an expert, 100 people a day. Later on, I started to use my own script that would search the words I needed in people’s bios and subscribe to them automatically. That time I still didn’t know one important thing that would save me hundreds of hours.
Twitter can’t give much traffic, as the engagement there is minimal. At the end of August 2015, I made up my mind and came up with the idea for my first blog post. But I got stuck at the beginning. I worried that it would be rather scary to decide on a topic, overcome my fears, and start the writing process. I needed the knowledge of how the experts themselves do SEO for their blogs. What tricks they use.
So I chose 5 of my favorite online experts and started to analyze them. It took me 1.5 months! Later I chose a target keyword: SEO tricks with volume of 1,000/mo. But I made a presumptuous mistake: I thought I’d be able to overshadow the strongest competitors in this query. At the moment, I hold the 7th position. For dozens of other long-tail keywords, my post is in the TOP 20. For that post, I also chose about 30 other LSI keywords + 44 of the most frequently used words that I saw in the texts of my competitors.
On the 12th of November, I published my masterpiece. It took me 60 hours to create that blog post (more than 8,000 words): writing, creating images, screenshots, formatting. I spent dozens of hours creating the landing pages and opt-in forms. I created a spreadsheet where I included all the people I mentioned in my post. I found their contact details (email, Twitter) and published my joyful news. Two of the experts whom I analyzed commented on my article and also shared it on social media.
I was happy! When I published the post, I had just made friends with a few, but very important people: Robbie Richards and Sam Hurley. I contacted them and showed them my article. Robbie supported me on GrowthHackers, and Sam did the same on Twitter. Later I added a post on Inbound.org too. Little did I know that these communities would bring me an enormous amount of traffic. Even now, they remain the key aspects of my promotion.
I also ordered paid publishing on Reddit via Fiverr that brought me another 300 visitors. I used roundup posts and informed their owners that there is such a post. During the promotion process, I came up with an idea to use the commenters of these 5 online marketing experts. I chose the last articles on their blogs and found the commenters’ emails. The reaction was amazing. Almost every day, the people I contacted either shared my post on Twitter or created a link to me.
Unfortunately, I started to track the visiting statistics from blogger outreach too late. I sent 400 emails in total. An average click-through rate was about 40%, but most importantly, I found friends that support me now. I used Scoop.it and StumbleUpon, but I got just a few dozens of visitors from these sites. I was leaving useful comments on the experts’ latest posts, where I was discussing my research too.
It gave me some traffic (about 100 visitors). I published my post in the communities on Google+, LinkedIn, and Facebook, but my success was quite moderate. To date, I have gotten 532 visitors from Google. That post solely brought me 156 email subscribers. My biggest mistake was not knowing that the online communities of marketing specialists can bring traffic. I had just 73 visitors from Inbound.org, only because I didn’t know anyone who could vote for my post at the time.
GrowthHackers brought me many more visitors: 802 people, to be exact. My third post had much better results (255 new email subscribers, 969 social shares, and 106 comments). I can say that even though I like Inbound.org more, GrowthHackers gives me more visitors with equal success in both communities. One necessary condition: Your article has to be useful and awesome. But you need to create the first wave of votes.
My online friends help me with this. To summarize my experience with my first blog post, I would like to tell about the mistakes I made and what I did right. My first mistake was my overconfidence regarding new bloggers and amazing content. I assumed that with the right content, I would gain traffic and see results right away! My second mistake was not studying (in detail) where my target audience lives and where they are the most active.
The third was my assumption that the experts wouldn’t reply to me. Now I know that people might be busy and focused on other things. The only person who didn’t reply to me was Bryan Harris, and I worried way too much about that. The first thing that I did right was not writing about myself. I wrote about other famous bloggers. In fact, I tried to learn about the tricks they use in their SEO. This problem intrigued many people, which is one of the reasons why my post was so successful.
The second thing was to search for those who might be interested among the commenters. Even now, I still think that commenters are the most active audience around. The third thing: I was just asking, I replied to every comment, and I shared the posts of everyone I made friends with. I helped them whenever I could with my SEO recommendations and offered them my support. Bonus: Download the checklist for the creation and promotion of your first blog posts.
You will get my friendship, email templates (for making new friends), and groups and communities (on Facebook and Pinterest) that will bring you the traffic. + Plus the PDF version of this monster post! + Most importantly: recommendations from 64 bloggers and experts! ↑ TOP 64 Tips and Recommendations From Experts and Regular Bloggers Who Have Already Been Where You Are Now Raul Tiru: If I would have to give two pieces of advice on writing your first blog post it would probably be: 1.
Do your research. What makes a good blog post? For instance; check out Brian Dean’s Skyscraper technique and Rand Fishkin’s 10x content strategy. 2. Ask for help. Be humble. Let people know that you’re new at this and that you’re trying to create an awesome and most of all helpful piece of content and ask for help. Michael Akinlaby: How to get the maximum effects from your first blog post? You asked 2 but I think it would require 3 things: #1.
Share a story. Each and every one of us has a personal story to share. For example, what inspired you to start your blog in the first place? What do you want to achieve with your blog? Who do you want to help and what motivates them? What are their challenges? People love reading stories. It makes them stay glued to your web page. You want to make sure people read your first blog post from the first to the last word, and sharing an interesting story and vision is a nice way to achieve that.
#2. Write The Best Piece. Probably over a million blog posts have already been published today. The web don’t need more articles. They want to see something new. Something that blows out their mind. Something they would want to tell their friends about. Something they would want to email their boss. If what you’re writing won’t blow out what’s already out there, it shouldn’t be your first blog post.
Your want to launch your blog with style and a big bang, and it’s only a high-quality piece that can help you do that. #3. Do a lot of email outreach and collect emails After you’ve published your high-quality blog post, the next thing to do is to email everyone you know. Email all your friends and family, and ask them to share your post on Facebook and Twitter, and anywhere they’re active. Email all the influencers.
Email the up comers. Continue to email everyone, telling them about your blog post until you’ve hit 500. Assuming you’re willing to send 20 emails per day which I consider very doable, you should have sent 500 emails on the 25th day. By emailing 500 people, you should get at least 1,000 eyes to see your content assuming that some people shared it on social networks. Then you can consider republishing on Medium, and repeat the process by asking for “Recommends” until you’ve emailed 500 Medium users.
This would probably be the second month. The most important thing is to collect emails from your first blog post. When you do this, you should have at least 200 email subscribers which means, at least, you don’t have to start from the scratch when you publish your second blog post. Dave Schneider: Firstly you should make your first blog post count i.e make it awesome, especially so. If you don’t start writing great content from the beginning, no one will take you seriously later on.
Next, make sure to do a lot of outreach to influencers. Introduce yourself, let them know that you’re new, and show them the post. Now, since you’re new, and the post is awesome, you’ll probably get a few people remembering you. Cody Lister: 1. Find one question your ideal reader has in mind that is holding them back. 2. Answer that one question with an extreme level of detailed step-by-step instruction.
Rinse and repeat. David Sawyer: My best advice to first-time bloggers is don’t sweat it. You have no audience; only your mum, dad, best mates, and inner circle of business acquaintances are interested at this stage. So fire on in there: what have you got to lose. Writing from obscurity is a good thing. You don’t have to aim for perfection because no-one’s expecting it. There’s no pressure.
Just do it. Next, write about something you know. Something you love. Scratch that mental itch that’s been flying around your head all those years. Pour yourself into it. Write from the heart. Finally, the basics. Write a good headline, insert helpful links out to provide your readers with more information, source an image that speaks to your headline, and write in short, pithy sentences (unlike this one).
Write so everyone can understand your prose. Read it to your eight-year-old son. Can he understand it? And if you don’t have an eight-year-old son, there are lots of useful online tools to help you along the way. Try Hemingway. Now, go get ’em. Benji Hyam: Know your audience. Figure out who you’re writing for and what your unique angle is going to be before you pick up the pen (or start typing).
For example, with our blog, instead of just going after all marketers, we decided that we wanted to focus on going after senior marketers inside of companies. When we wrote our first post, we clearly stated our intentions for our blog through an opinion piece. We wrote about the challenges that we recognized our target audience was having in the space and how we planned to solve it. People knew from the very first post what to expect going forward which helped us build a loyal following (email subscribers) from the get-go.
Our unique angle was sharing lessons through personal experience. Most blogs in our space just shared theory or generic, overdone topics. So in order to stand out, we wanted to share lessons through real world experience. Jill Caren: My one tip is: “Be true to yourself. Do not write for search engines, do not write what you think people want to read – write what you know and what you are passionate about.
By being true to who you are and your personal writing style you will separate yourself from the others and let readers get to know the real you and hopefully in turn gain a loyal following!” It took me a long time to grasp that myself…… 🙂 Meera Kothand: I’ve included 2 tips: 1. Your first blog post should be a pillar post or cornerstone article. Pillar or Cornerstone blog posts: Are Definitive guides and thoroughly detailed They explain and answer commonly asked questions your target audience have They are evergreen i.
e. not time or trend dependent Quick Tip: These are typically posts that you would add to a ‘start here’ page on your blog. 2. To start your first post on the right foot, ask yourself these questions: What problem does your post solve? What do you expect your readers to do after reading your post? What will be your call to action? What change will the post invoke in your reader? Matthew Davison: When I first started writing I was always hesitant, it took me ages to write my first one because I wanted it to be perfect.
It’s important to know that your first blog post is not like a proposal or essay you write that you submit and can never edit. The great thing about starting your blog is you can edit and change your posts and perfect them at a later time. It’s better to just launch and then later make edits. JUST START WRITING – your first blog post is not going to be perfect. While saying that, it’s important that when you have a really great piece of content that you are proud of, share it, with your family, friends, colleagues and on every nook and cranny of the web that you can.
They say writing is 25% promotion is 75%.. There is no such thing as “build it and they will come” anymore. Promote the sh&* out of it. Bill Achola: If you want to get impressive results from your first blog post, you need to be very systematic with how you plan to write your content; otherwise, you’ll be wasting your golden effort. Let me show you 4 quick tips to get you started: Research and find a topic that is relevant to your target audience Once you’ve found a topic, find content that is doing well for that topic.
Create something better that deserve to be read, shared and go viral. Lastly, promote your content through reaching out to the right people i.e Use Email Outreach. The 4 steps I’ve shown you will help you focus and write your first blog post.It worked for me. I’m confident it will work for you too. Mohammad Farooq: Keyword Research (Use Google’s Keyword Planner) your topics and have a look at the SERPs before you write.
Go through the top 5 (at least) pages which are ranking. Write in a flow, blurt out whatever you feel like and when you’re done, edit as many times as you can. Although I don’t drink, this one quote has stayed with me for years, “Write when Drunk. Edit when Sober”. Enstine Muki: It can really be a terrible experience to write your first blog post simply because you are new to the game. Every expert blogger today was once at that point of a “first blog post” so you are the first to feel that way.
I got that same experience in the month of August 2012, and truth is, I didn’t know what I was doing. I didn’t know if that was going to be read and what was going to be the reaction of my readers. There was evidently some fear of the unknown. Now, this can even be more terrible if you’ve never published before. You don’t have an idea what would be the reaction of the readers to your article.
But I have got some tips to help; First, don’t try to do like others – This is where the biggest trouble triggers. You’ve read epic posts on some blogs and you are thinking you have to do same. Be yourself Here is what I share with my students and it works like charm… Picture yourself telling your reader (just one reader) your story – How you head about blogging, – The last few articles you just read – What finally motivated you to start your own blog.
– The goals you have – How you plan to get to your goals Let it be like you are in an exciting conversation with just one person. Talk to that person in your voice. Don’t try to be like some other person. At the end of it, you are going to have an exciting ‘first blog post’ Bobby Stemper: You need to approach your first blog post with the assumption that nobody will read it, even if you’re an expert on the topic.
For every hour your spend brainstorming and writing the meat and potatoes of your post, you need to spend an hour thinking and acting on how you’re going to get people to read this post. Asking for outside input and feedback no only provides additional points of view, but also opens up an avenue for distribution once the post is published. Jason Quey: It’s critical to know the precise audience you are trying to help.
There’s a lot of nitty-gritty details that you can get lost in the weeds with, but a quick solution is to fill in this formula: I help AUDIENCE solve PROBLEM get BENEFIT For example: I help entrepreneurs connect with influencers, experts, and linchpins to rapidly grow their business together on TheStorytellerMarketer. Eli Seekins: So you want to start blog. You have so many ideas whirling around in your head.
But how do you get started? You just need to get that first blog post published. If you get that first one done, you know you can keep going. But what do you even write about? What makes a good blog post anyways? First you need to figure out your niche. Who are you writing to? What problem are you solving for them? Solve one problem for your readers. Take your time. Really go above and beyond. Write with the “you” perspective instead of writing from the “I” perspective.
Tell a story. People respond to emotion. Write short paragraphs, make it easy to read. Use facts and include practical tips. Be authentic. Write like you talk. Make it all about your audience, not you. Now writing a good article is one thing, but who’s going to read it? Do you really want all the time and effort that you put into your brilliant blog post to go to waste? Or do you want to get lots of shares and comments and make an impact? I’m guessing you like the 2nd option better.
You need to spend just as much time sharing and promoting your article as you do writing it, if not more. When you first get started, I recommend going to popular blogs in your niche and connecting with other bloggers in the comments. Make friends. Give first. Then give again, and again. And ask for a favor later. Make a list of everyone you’ve connected with, and tell them about your blog post after you’ve published it.
That way you’ll actually have readers for your first ever blog post. I know it’s tough. Real life can get in the way. But you can do it. You have what it takes to Overcome Impossible Odds and Follow Your Dream. Go get started now. Don’t make excuses. There’s no reason to wait. Michael Karp: My #1 tip for writing your first blog post is to do your research first. Too many bloggers create content simply by what pops into their head.
Then they wonder why they aren’t getting any traffic or growing their readership. (I made the same mistake.) Do keyword research, head over to Buzzsumo and find shareable topics, scan forums and look for pain points. Spend some time researching what content will perform well. This will not only increase the odds of you actually driving some traffic, but it will also give you the confidence to promote it.
Devesh Khanal: 1. Understand who your ideal audience is. Before you just write something, first take the time to understand who your target audience is. I know you want to skip over this tip because you think you know, but you likely don’t. We’ve found that company after company generates content for the wrong audience. A sales app whose best customers are large enterprise companies instead writes content for startups.
They get traffic, but that traffic doesn’t lead to sales and they are frustrated. They skipped this step. 2. Understand your target audiences pain points. Now, after step 1, you need to do some customer research on this target audience and really understand what keeps them up at night. This prevents you from writing generic content that doesn’t stick out (“Top 5 ways to…”). And preferentially targets your ideal customers.
Use this technique to accomplish this. Tom Augenthaler: Here are a few tips that I recommend when writing that first blog post: 1. Know what you want to say before you start writing by doing research! Write out an outline to keep focused and organized. Also know how long you want your post to be before you begin as this helps to keep you from getting frustrated once you start writing. 2. Provide value to your readers with the idea of servicing them! Give them actionable advice with tips and examples to help guide them, to help solve their problem.
And one more thing … don’t worry about quantity so much as quality! Tony Messer: Brilliant question. In terms of 1-2 tips for a person writing his first blog posts I would say… First up, get a clear picture of who you are writing for. Create a Blog Mission Statement even if it’s just a couple of sentences along the lines of “My Blog will help my audience address ISSUE X and I will create consistently high quality around SUBJECTS XYZ to allow the to achieve ENTER SUCCESSFUL OUTCOME”.
Also, don’t re-invent the wheel. Stick to using proven content frameworks such as Definitive Guides, List Based Content, Expert Roundups, How To Guides, Comparison Content. Don’t think graphics are a last minute bolt on either – use the best graphics you can afford and invest in them as your business case allows. Finally, remember the 80:20 rule – that’s 80% content promotion vs 20% content creation.
You need to get eyeballs on the content and that means you gotta hustle. Pierre Bastille: * Select a topic you’re experienced with to make sure you can bring tremendous value to readers. Publishing your first article and sending cold outreach emails afterwards can be very intimidating. Writing a post about something you know extensively and that you know will bring huge value to readers will make you more confident when hitting the publish button.
* Read one article of 3 to 5 of your favorite copywriters and write down what you like about their posts. You can analyze what elements make an article enjoyable to read and use it to your advantage. Example: I love how Ramit Sethi can write long emails that are entertaining and fun to read. I realised this is partly because he inserts personal life stories in a relevant manner in his copy. As a result, I included a few personal stories in my first post to make it more pleasant to read.
Sam Hurley: 1. Thoroughly research your subject matter before beginning to write. Read other blogs, lots of them! Assess which topics, styles, emotions and headlines have performed the best and emulate such tactics on your own post. Without realising it, you will be consuming a wealth of new knowledge that will be applied as you begin writing your blog. Buzzsumo is a great tool for finding the best performing articles in your niche.
2. Plan out your blog post by first noting down 5 key points that you want to cover. This provides structure and keeps you from veering off in all directions. Don’t set unrealistic expectations or aim for perfection! ~800 words is great for your first piece and guess what? It doesn’t have to be akin to Stephen King. Be yourself, let your character shine through and limit editing of the blog to one hour only.
Get it out the door and learn from the engagement and replies. 3. Spend 80% of your time promoting your post…only 20% writing it! No point in crafting a masterpiece if nobody sees it, right? Kosio Angelov: Writing your first blog post can be a daunting task, but avoid making it more complicated than it is. 1) Create an outline – having a clear idea of what you want to write about will help you breeze through the entire process.
Write a sentence or two about the different topics you want to cover in your post. This will get you over the initial hump. 2) Clear all distractions – put your phone on vibrate and in the next room, close all applications that you don’t need and put your word processor in full screen. Set a timer for 35 – 40 minutes and start writing. Once the time is done, take a break, drink some water, set the timer again and get cracking.
When you are doing a task for the first time, every little distraction can stop you dead in your tracks. Minimize distractions, increase focus and you’ll get that post done in no time. Carlo Borja: Don’t try to make everything perfect. Just do it. The more you do it, the more you’ll get better. Syed Naimath: Sure thing, if I were to re-write my first blog post, then I would do the following: 1.
Go deep instead of broadA lot of people try and cover too many ideas in their blog posts, but from a reader’s point of view, too many ideas are difficult to consume and implement. Instead, go in-depth with just one idea and try to make it actionable. Michael Pozdnev’s blog post about BFF Commenter is a good example of going deep with one idea. By the time you finish reading it, you already have an action plan.
So stick to one idea and make it more valuable. 2. Back it up with experience / experimentsThe second tip is kind of co-related to the first one. The best blog posts are those that are backed up with experience. So if you’re writing a blog post about finding blog post topics, whatever strategy/strategies you plan to include, make sure you try them. And the see the results for yourself. The Internet is full of re-hash content with shit load of ideas that nobody ever tries.
So in a world where people are striving to outperform reach other with quantity, focus on quality that your readers can actually use. Suzi Whitford: 1. Provide a massive amount of value to your reader in your first blog post. Wow them with something that they’ve never read before. Get to know their needs and offer them an amazing and quick to implement solution. 2. Include a few sentences on what makes you unique.
Make them remember you. Tell them about your love for all things French or your dream of having 9 children. Stand out and set yourself apart from the ocean of bloggers. If you ever thought of how to create not only first blog posts, but an eBook as well, make sure you read the post How to Write an eBook in 1 Month. Start today! Shae Baxter: If becoming an authority is important to you and one of your goals is to be seen as an expert in your niche, plus you want to get qualified search traffic to your website (and these are the type of clients I prefer to work with), then I recommend to be strategic about it from day 1.
That means I would adopt the mindset of creating a piece of content that will help you to immediately stand out in your niche plus has a chance to get found on Google. That is, find a topic that’s relevant to your niche – perhaps even work backwards from what it is you sell/offer, or work out what it is you want to be known for – and analyse and assess if the content has performed well. I want to ensure that there is demand for the topic first.
Then identify any gaps for improvement. Now if I believe that the content is already amazing around a particular topic/keyword and that it would be difficult to outdo, I won’t pursue it and will move on to something else. My philosophy is (and this is what I preach to my clients) your goal should be to create a piece of content on a given topic that makes it the BEST resource on the web that Google has no choice but to rank it.
Many of my clients that I work with are often in the early stages of blogging and this is usually the process I use with them. Right now I’m working with a client that is about to launch her website as a graphic designer whose target audience is life coaches. I’m helping her create an epic post, which will be her first ever post, around a very specific topic and keyword that is directly relevant to what she does.
The keyword has good search demand and luckily the competition is not too strong either. But more importantly, and as I mentioned, it’s relevant to her business. We’ve scoured the web for similar content and worked out how we can create something much, much better and what type of post it should be. It’s important to add new value because nobody wants to read a piece of regurgitated content.
While some content on this topic is OK, it’s not fantastic and we’re confident that we can create something that will blow everything else out of the water and at the same time, capture qualified leads into her funnel. David Attard: If you want to make a difference, you’ll need your users to actually get hooked to your article in the intro. And to do that, you’ll need to start an article with a “story” which will resonate with your users.
You can talk about an experience which you once (which your visitors will be able to relate to). Either a problem you had encountered which you are help your reader’s solve. For example, if you’re a web designer, targeting newbie designers, you’ll have to say something along the lines. “I remember the days when I designed my very first website. I was just experimenting with this new CMS I had discovered, and rather than trying to understand how it really worked, I was trying to hammer everything into place.
I was excited to learn new things, but it was so very frustrating trying to achieve the results I wanted without having learned enough first. Needless to say, the end-result is not something I’m happy to flaunt to my current clients. I’ve learned so much since then … ” A story makes for interesting and different reading from most of the blogs you’ll see today. You readers will be intrigued to see how the “story” will end.
By the time you finish your intro, you should have already hooked them. But even before you start writing, you should have already ‘visualized’ the flow of your content. A pen and paper, and brainstorming of ideas will show in your end result. Don’t be another drop in the ocean. Be different. Be a cut above the rest. Luis Miguel: Providing your readers with information and data is critical–but to be effective, you have to do it without making them feel overloaded.
Before diving into the meat of your blog post, establish rapport by creating an into in which you clearly state your audience’s problems and worries in very simple, conversational language. Don’t be afraid to be specific. Say how they’re problem (to which your blog post offers a solution) is keeping them up at night or putting them in a tight spot. Jon Morrow is a writer who does this very well.
Just take a look at the opening paragraphs of this article. By addressing your audience’s chief worries, doubt, concerns, they come to feel that you truly understand them. Once you’ve established trust, your readers will be more willing to follow through with the solutions you offer. Glen Allsopp: Connect with a lot of people BEFORE you write anything. Share their posts on Twitter. Follow them and comment on Facebook.
Get noticed first before you write a single word. Ryan Biddulph: Ask why you’re writing the post. I swear, if you’re blogging mainly to have fun, and to free yourself, that first blog post will flow easily. No real tension or stress, trying to achieve anything in particular. No creativity-blocking anxieties. Get your energy down and everything else will fall into place nicely. What can you gab about all day long? Blog about it.
Make your first post about what you love talking about and you’ll set the energetic table to publish a gem the first time you post. Elizabeth Kelsey Bradley: My initial tip is to avoid comparing your beginning to someone else’s middle. In other words, don’t start to feel you’re behind on blogging and that you’ll never ‘catch up’ to blogger X. I have numerous blogs and I’m to the point where I don’t feel intimidated by crafting that first ( or tenth) post because I really get that one can never really be behind.
Start where you’re at, and go from there. Always focus on quality content, right from the get go. My second tip is to focus as hard as possible on your Ideal Reader. On elizabethkbradley.com I write blogging and social media tips specifically for Life & Health Coaches. Each of my posts are geared to my Ideal Reader. If you get from day one that you’re not writing on your blog for yourself or your industry peers-you’re writing to help you future client or customer- you’ll have a very focused post that will help you scale your blog and biz.
Kevin J. Duncan: When it comes to writing your very first blog post, I believe there are two approaches you can take. The first approach acknowledges a tough reality: very few people are likely to read your debut offerings. Sure, months or years from now, when you’re super successful and popular, true fans will discover your early work. Just as Kevin Costner fans eventually seek out “Silverado” and “Fandango”, your fans will seek out the blog posts written in your blog’s early days.
So, just do your best. Don’t agonize over every word. Write, edit, click publish, and move on to the next post. You very well may rewrite or delete the post later, but let “future you” worry about that. For now, just do your best and click publish. The second approach is to write a debut post that announces your presence with authority. Don’t just publish any blog post — publish an ultimate guide.
Publish a definitive resource. Publish something that makes people say “wow.” Obviously, this is the harder approach. It takes time. You’ll be spending WEEKS researching, writing, and editing. You’ll be continuously tweaking the post after publishing. You’ll be promoting it for far longer than a typical blog post. But, it’ll give you something to hang your hat on — something your blog will needs in its early days.
It’ll give you great material for blogger outreach. It’ll give you something to “pin” to your timeline on Twitter and Facebook. And, as you write additional posts, it’ll give you something substantial to link to and reference. As for which approach is best, that’s for you to decide. For Be A Better Blogger’s debut post, I took the first approach. The easy approach. The approach most bloggers choose.
But can I let you in on a secret? I wish I had taken the road less traveled. Nathan Ellering: Getting started is tough… this is an interesting angle you’re working on. Here’s what I’d suggest: Start. It may feel intimidating to start something you’ve never done before. But if you don’t begin, you won’t experience the rush of seeing your work change people’s lives. The best way to start is by defining how you’ll help your readers.
How will your content help them solve a problem or improve? Why should they read your new blog post? From there, draft an outline—bullet points work—drawing every point to fulfill the promise you just defined. Then simply fill in the gaps and hit publish. Now you’re a blogger! 😉 Jerry Low: 1. Be yourself. Whenever in doubt – it’s best to just be yourself and write about what you believe.
2. Write as if you are writing an email to a friend. I will write my post as if I am writing email to one of my imaginative friend. It helps me keep the writing conversational and genuine. 3. Write short. Hemingway App is my best friend when it comes to writing. Tim Soulo: Here are a few pieces of advice on how to make your very first article a hit. #1 have something unique to say Let’s face it – most bloggers just re-write the same information over and over (and over).
There are hundreds of thousands of articles on just about any topic you may think of. Why would you want to create yet another copy? Why do you think your post on let’s say “link building” would be better than thousands of other posts? If you don’t have anything unique to say – go do some stuff, hustle, get some experience. And don’t stop until you realise that you know something that hasn’t been said before.
I know that coming up with unique ideas when you’re just starting out is insanely hard. But success doesn’t come easy. Get used to it. #2 ask for help from pros Before writing your article about something, why not validate your idea with a couple people who’s opinion your respect? I mean send a brief description of the article you want to write to a few top people in your field and ask them if it makes sense to even write it.
They will give you a ton of great advice and point you in the right direction with your article. If you’re just starting out – you’re seriously lacking knowledge in your field to be able to produce something outstanding. So let the top guys guide you. Share your ideas with them and listen carefully to their feedback and what they think you should do to make your content stand out. Also, get ready to face the harsh reality, because you’re going to find out that 99% of your ideas are crap.
But that’s ok. This is how you grow. It might actually take quite a few years until you get traction. Matthew Barby: 1. Write about what you’re passionate about. Don’t start writing your first ever post based on which ‘keywords are best’ – this is your chance to get across what is unique about yourself, your knowledge and your writing style. 2. Make sure you’re able to measure success effectively.
The first few blog posts that you write are going to test the water of what your audience enjoy. Try a few different things to see what works best. Umesh Singh: Writing a first blog post isn’t always easy especially for those who have no background in writing. Some bloggers take several days to write their first post. There are two types of bloggers: First, who want to write, but don’t know what to write.
Second, who like to write but aren’t focused. I used to be the first one type blogger. But I overcome with that after practicing and motivating myself to write. Here I am going to share my two tips with you that will help you to write your first blog post. #1. Organize your blog ideasIf you are still struggling, what topic you should write about then, first of all, you should organize your blog post ideas.
Useful technique you can use 1. Research about your topic – Take a notepad and pen. Spend some time on the internet and jot down the topics and titles of your competitors and your favorite websites. These could be blog topics you might be interested in. 2. Connect with others bloggers – Connect with other peoples and know what the problems they are struggling with? What are the topics they are discussing?When you become friends with others, they like to share several things about themselves like what they like and what they don’t like.
You can easily write any of those topics. 3. Take help of online topic generator tools – When you have nothing to write then you can take help of the online topic generators tools.There are several online topic generator tools available; you can use any of them to find blog ideas for your blog post. 4. Read others blog and books – Reading others blog is the best way to find the new topics for your blog.
You might write a better blog post on the same topic that your competitor has written already.Brian Dean calls this strategy to skyscraper technique. It is simple to find a blog in your niche and write a better blog than that. #2. Find new ideas using mind mapping Mind mapping is a technique that is used to generate multiple ideas from single ideas. All you need a pen and paper to write your main ideas and then connect it related ideas.
Suppose, you have a main blog idea lose weight now you can also write about weight loss workout, weight loss diet plan, weight loss track report, benefits of weight loss, etc. If you don’t want to use pen and paper, you can use mind mapping software like mind meister or trello. Start writing After finding the topic, it is time to start writing. Before you start writing first, create an outline of your blog.
Suppose you are writing about the importance of big content, your outline might like this: Introduction Why Big Content? How to create big content? Conclusion Writing is easy if you have a strategy. You must have a plan before you start writing. It will not only help you write faster but also you will be able to write a better blog post. If you apply these two tips today, I hope your writing be better than before.
Jon Morrow: First, only write posts on proven topics when you’re a beginner. A lot of bloggers think, “Well, this is what I want to write about, this is what the audience needs to know, so I’ll write about that,” and then they are disappointed when nobody cares about the post. A better approach is to use tools like BuzzSumo and SEMRush to find the most popular posts in your niche, and then write a similar but better post.
You don’t have to give the same advice, but you do have to cover the same topics. Second, get really good at writing headlines. Download a collection of headline templates like Headline Hacks, and then get into the habit of writing 10+ headlines every morning just to practice. In time, you’ll get better and better, and your posts will become more and more popular. Andrea Beltrami: Tip# 1: Don’t blog for the sake of blogging, always have a goal in mind.
Decide ahead of time what ONE goal you want to achieve with your post is? That could be getting opt-ins to build your list, it could be to rank for a certain keyword, or it could even be to promote a paid product or giveaway. Always know WHY your writing as clearly as you know WHAT you’re writing about. Tip# 2: Make sure you’re putting your own personal spin on your blog post. Most topics have been tackle thousands to millions of times, so it’s important that you present the content in a way that oozes your individuality.
That can come in the form of your voice, your way of teaching, how you format your posts, what visuals you include, and any other way that sets you part. Corinne Kerston: My best tip for writing your first blog post is to develop your voice early on. Don’t try to imitate a famous blogger you aspire to be like, or try to sound too professional. Your blog posts should be uniquely “you.” Over time, you will start to attract readers, and people will either relate to you and love you, or not.
Don’t worry about pleasing everyone because it’s the ones that do love you that will stick around, continue to read everything you write, and be turned into your raving fans. Tom Hunt: My one and only tip for a first writing your first blog post is to: STOP CARING WHAT OTHER PEOPLE THINK Everyone is sick and tired of reading bland, boring, “me-to” posts that regurgitate the same bullshit your niche has seen time and time again.
Nope, it’s now time for a new player to step up to the block and create something groundbreaking, remarkable and polarising. Tweet me a link when your first post is up, if it is honest enough, I will Tweet it 😉 Shamsudeen Adeshokan: My advice for a person writing his first blog post is to write from the heart and don’t aim for perfection. Just write down what you know and don’t bother much about what you don’t know because most of the things concerning your industry won’t make too much of sense to you at the beginning .
Research your subject thoroughly before writing but don’t spend days doing this because at this stage, depending on your level of entry though, you might not be able to differentiate what works from what is not. Just write, and write from your heart. Adam Connell: 1) Consider content promotion before you start writing – promoting your content should never be an after thought. You may want to source quotes from other bloggers, get creative with imagery or something else.
2) Make the next step for readers to take as clear as possible – each post you publish should have a goal. One may be to grow your list, another may be to boost engagement. Whatever it is, make that next step obvious and easy for readers to take. Clement Lim: Most bloggers start their blog by casually introducing themselves. Maybe something like this: “Hi everyone! My name is Alan. I started this blog to talk about marketing.
I’ve been working in marketing for 5 years.” At this stage, no one cares who you are. In time they will. But first you need to show you care about them, or rather about the things they care about. People care about the problems they’re facing. Problems that are preventing them from getting where they want to be. Problems that are keeping them awake at night. So you should think about identifying a problem your readers are facing.
This will be the topic of your first blog post. What’s the best way to do this? Well there are a few ways I recommend: Learn to use Google Keyword Planner and find a topic that lots of people are typing into google. Don’t go for broad topic like “How to use facebook for your business”. Find a specific topic that you can apply your expertise to, like “How to optimize facebook for local businesses .
” Use Buzzsumo and find a topic that’s generating lots of shares on social media. Then think about how you can offer your perspective. Go on Q&A sites like Quora and find a topic that lots of people are asking questions about. Now you have the topic of your first blog post. Time to do a bit of research. Actually, do a lot of research. The more the better. Read what’s already been written about the topic.
Think about how you can offer something better, something fresh, something innovative. When you come to put fingers to keyboard, don’t rush the process. Give it your best shot. Make it something that you’ll be proud to share on your social media accounts. Something that you could send to a top influencer in your industry because they’d want to read it. Something that people will be compelled to share with their friends and peers.
I always tell my clients this: Your blog should be a part of your overall marketing strategy. Be strategic and you will succeed. Andrew Hubbard: You need to promote your posts as much as possible. Posting to FB & Twitter just isn’t going to cut it any more. Personally I think manual outreach it a must if you’re just starting out. Make promotion easier by including a lot of (relevant) external links.
As you’re writing your post, I recommend making a conscious effort to link to references that back up your points and to support any claims you make. This does 2 things. First, it adds credibility to your post, which is always important, particularly when you’re new to blogging. Second, when the time comes to publish your post it makes promoting your post a little easier because you can reach out to everyone that you’re referenced or linked to in your post and tell them about it.
This will likely result in at least a few of those influencers sharing your post, helping you get much more exposure than you would receive otherwise. Dave Gerhardt: 1. Write to be understood, not to be perfect. Just start writing. The best thing you can do is be authentic and be a human. That means writing in a clear, simple and easy to understand way. Most people try too hard to write the most perfect article, when the goal really just be to get people to understand you.
Don’t even worry about having perfect grammar. If you write simply to be understood, good things will happen. 2. Focus on quality over quantity. This one will be hard to do. It’s easy to fall for the quick wins. But blogging is an investment, not a get rich quick scheme. So you need to focus on quality, not quantity. That’s the winning recipe today with all of the crap content and noise online.
It’s much better to publish less content (i.e. once a week) and spend more time creating it and making something that people will actually want to read than it is to simply start cranking out blog posts. 76 percent of the total traffic to our blog has come from twenty percent of our posts. That’s just 40 posts — driving three quarters of our total traffic. Quality over quantity always works.
Sue Anne Dunlevie: When you have a new blog, the best way to write your first post is to tell your story. Why you are starting this blog, why this topic and what you plan on doing with your blog. This is the easiest way to start because this post also helps you write your “About Page”. Hayley Schuesler: I based my first post off of Brian Dean’s “Skyscraper” approach. Meaning, find the topic/keyword you want to rank for in Google, Google that topic/keyword, see what else is already out there, then make sure your post is better than any of those.
People get bombarded by so much content these days, you have to go the extra mile to make your content stand out by providing more information plus new findings (if possible) plus add a fun twist to it to make it engaging by adding photos or storyline. Wilson Hung: For my first blog article, I went on reddit.com/r/entrepreneur to look for the most popular posts that were only published on /r/Entrepreneur.
I would repurpose the popular Reddit posts by interviewing the original authors to make my own original version, and then publish it on different media channels (e.g. my blog, Quora, Medium, Slideshare, etc…) Yaro Starak: When writing your first blog post I would consider the bigger picture. That first post could be your background life story, which can then become part of your About page and be linked under your profile picture wherever you introduce yourself as the author of the blog.
Or that first post could be chapter one of a ten part email course or free report you are going to compile. The next nine blog posts can complete the series, so you’re not just creating great blog content but also creating what I call a ‘content asset’ — something you use for years to come as a giveaway to get people to sign up to your email list. My main advice for any new bloggers is to always view your blog posts not just as standalone blog posts, but as part of a bigger strategy you have.
Everything is connected to a goal. David Farkas: “Perfect” is the Enemy of “Published” I’m kind of a perfectionist, especially when it comes to writing. Sometimes my drive to be perfect means that I don’t get posts out as quickly as I’d like. This is something I have to actively work on, and I’ve gotten much better about it since I started my blog. If you’re writing your first blog post, you’re going to aim for perfection.
You’re already nervous about hitting the publish button. You’re wondering who’s going to read it, how much traffic it’s going to get, and how many links and shares it might receive. In your mind, any one of those metrics might suffer if the blog post isn’t “good enough.” But you have to get over the perfectionism and hit the publish button, or else it’s never going to go live. You can always find something to improve on with any post.
It can be, very literally, an endless process. If you keep finding problems and areas that need improvement, you’ll never publish. You want to publish a high-quality, well-edited post. That’s for sure. But at some point, it’s good enough to publish and you have to realize that. Don’t let perfection stand in the way of actually publishing. You’ll have many opportunities to learn from any mistakes and improve with subsequent posts.
No one’s first blog post is their best blog post. Tor Refsland: When it comes to writing your first blog post, it’s all about not overdoing it. What do I mean? It’s your first blog post, don’t try to do it perfect. Because you will just to get paralyzed by over-analysis. Heck, to be honest, your blog post will NEVER be perfect. Here are a few tips that will make your first blog post be among the top 1%: Tip 1: Write about a topic that is aligned to your blog’s niche It´s all about attracting the right audience.
The only way to do that is to write about topics that you audience cares about. Tip 2: Write a good headline This one shouldn’t need any explanation. Tip 3: Write about YOUR readers’ biggest struggle Not about 5 of their biggest struggles… …ONE. Tip 4: Write the best blog post you possible can Get someone you trust to look over it before you publish it. Tip 5: Have ONE clear call to action at the end of your post What do you want your readers to do? Share your post on social media, comment on your post or just get on your email list? It’s all about FOCUSING.
Get your readers to do one thing. And remember, you will NEVER be completely satisfied with your first post. I got to admit that my first blog post was crap. Yeah I said it. However, I took action. Long story short; 12 blog posts later, I was the first person to ever win the “Most Epic” blog post award on Jon Morrow’s blog SmartBlogger.com (Ex. Boost Blog Traffic). But that would never had happened, if I didn’t take action and publish my first post (accepting that it would not be perfect).
Screw perfection! It’s time for you to implement some freakin’ massive action!” Vinay Koshy: Take the time to study what is generating conversation and provide a fresh perspective, then reach out to others for feedback. Most importantly do not wait for perfection. Just get started. Andrew Wise: I recently relaunched my site, Wise Startup Blog, completely from scratch. I had written blog posts for over 7 years on a variety of topics covering entrepreneurship, and then in 2016, I deleted every blog post and started from scratch.
So having recently re-educated myself on how to actually blog like the professionals, I have two tips for anyone writing their first blog post. 1. Create truly awesome content In my article on 101 blog post ideas, I showed how I was able to drop my bounce rate from 75% to below 25%, just by writing awesome content. 2. Promote the hell out of your content, and then promote it some more I used to write an article, and then once it was published I started working on the next article.
Now, I spend about 50% of my time writing the content, and another 50% of the time promoting it. Here are three simple steps to promote your content once it’s been published: 1. Syndicate your blog post on LinkedIn and Medium2. Search for articles on google on your same topic, and leave a comment with a link to your article3. Turn your content into an infographic using Fiverr, it should cost you no more than $25 Mary Fernandez: First and foremost, before you write a single line, you need to get to know the audience you are writing for.
Although you don’t actually have an audience yet, you should still have some real people in mind, and learn as much about them as possible. In fact, it’s best to have one ideal reader in mind: that way, you’ll know exactly what his or her deepest needs and desires are so you can serve them better with your post. Always begin writing by putting yourself in your ideal reader’s shoes. Second, don’t write haphazardly without a plan.
Decide how your post will be structured before you begin to write it. Is going to be a list post or a how-to post? What sections will it include? How will you introduce and conclude the post? Outline your post ahead of time: this will not only make it come out better, but you won’t get stuck staring at that dreaded blank screen. Ryan Stewart: Focus on what your audience wants. Don’t waste time and energy trying to please everyone, start with niche audiences and establish yourself as an expert or source of information people can trust.
Richard Hale: For anyone writing a first blog post, make sure your blog has the “value factor.” You want your blog to give your audience value, they need to find your blog helpful and useful.Your content needs to be amazing, so what ever you decide to cover, make it the best article online covering that topic. Every blog you do should get this same focus. Don’t be afraid to let your personality show, we all have one.
The more “personal” and “human” you are in your content, the more readers will connect and engage. David Leonhardt: First blog post should start with a bang. Make it something amazing, something that breaks the mold. It doesn’t matter if your only reader is your unemployed cousin with too much time on his hands. Make the first several blog posts so amazing that everybody you contact over the next few weeks is envious of that unemployed cousin – they all want the time to read your next post.
This strategy works only if you contact a lot of people, and the best ways to do that are: 1. Get your post shared on social media. Get it in front of a lot of eyeballs. That’s one of the things I do to help bloggers grow their audiences. I get their posts tweeted and retweeted, shared on FaceBook and Google Plus and elsewhere. The big mistake many bloggers make is thinking they can put up a quick-and-dirty post and leave it to me to get it shared.
Wrong! The sharing works for you only if the content is amazing. 2. Comment on other blogs, related blogs. Make the comments bang on about the post you’ve just read. Add something they’ve left out. Share your experience on a point they made. Correct the author (very respectfully) if you disagree with a point. Engage with the blogger, and you’ll engage by extension also with his or her readers.
3. Get active on blogger networks, such as Kingged and BizSugar, as well as FaceBook Groups and Google Plus Communities. You want to have blogger friends who will work with you to promote your posts, reach new audiences and collaborate on content. And that’s how to make your first blog post a success, and – more importantly – how to use that first post to make your new blog a success. Jeff Bullas: Tips for a person writing his first blog posts? If you are looking to start writing blog posts there is a great tip that inspired me from Stephen King the great fiction writer from his book “On Writing” “If you want to write a lot you must read a lot…there is no other way”.
This will make sure you have plenty of inspiration for your writing. Nat Eliason: 1. If you’re going to write a listicle, make it COMPLETE. “10 ways to get more Twitter followers” is not helpful, “The 31 ways to get more Twitter followers.” is very helpful. It’s not about the number, it’s about writing something so that people don’t need to read any other article on the topic. 2.
Write what you’re qualified to write about. If you’re just getting started in marketing, don’t write a marketing article. Why would anyone listen to you? Tami Brehse: – Don’t overthink it. When you’re just starting your blog, it can feel like your first post has to be some incredible Pulitzer-worthy work. But the truth is, not many people will be reading your first post. If you spend too much time worrying about it, you may never actually get started! Sit down, hammer it out, and hit ‘publish.
’ You can always go back and revise later! – Spend 15 minutes doing a “brain dump” of every topic under the sun you might want to cover in a blog post. Write down everything, even if it seems dumb or like it might not be a good fit. Your goal should be to get as many ideas as possible on paper. When the allotted time is up, go through and select 5 to 10 of your favorite topics–the ones that are obvious winners and a great fit for your new blog.
There you have the topics for your first 5 to 10 posts. – Tell people about your new blog before you even publish your first post. Post about it on your personal Facebook account. Send out a few Tweets. Email a handful of influencers you admire to let them know what you’re up to, and ask if they’d be kind enough to take a look at your first post when it comes out. This way, there’s already a small level of awareness when you do launch your blog.
People will say “oh yeah, I remember hearing about that.” and be more likely to click over to check it out. Sarah Peterson: My biggest tip for somebody writing their first blog post is to make sure that it’s the best resource on the internet for your specific topic. There’s so much content published every day online, that it’s difficult to stand out, but you have an advantage: most of the content already online sucks.
So just make sure to create the ultimate resource on whatever you’re writing about, and you’ll rise above. Nikhil Saini: The first post gives a fantastic feeling. We always try to make it perfect as per our knowledge at that time. However, mostly make few mistakes which could be eradicated if bloggers are aware of them. I would like to give you 2 tips that I believe are crucial for a blogger when one starts writing a first blog post.
1. First, an important tip is that a blogger should accomplish the research part before getting into writing stuff. Your blog should be an authentic source of knowledge, so it’s your responsibility that you will always share well-researched data. Don’t ever write a single word if you aren’t sure about that. If you happen to share the unauthenticated data, then readers will laugh at your post.
You will put a bad impression in front of your audience, and they will never come back to your blog.2. Don’t give a shit to SEO. You can’t expect your first blog post will be fully seo optimised. Few newbie bloggers try to do so, but end up with over optimising the content. So, don’t care much about the SEO. You will learn it through a process. Just keep user’s perspective in your mind. Think- how could you deliver the best content? Write in a conversational way.
You should seem like a story. People can easily relate to a story. If readers love your writing style and content, they will come again n again to consume the information. Gareth Daine: Starting from scratch with no list, audience, or authority, can be difficult. Fortunately, there is a step-by-step process you can follow to gain some initial traction and begin to build that influence. 1. Define Your Goal What do you want to achieve? Email subscribers, traffic, social engagement, rankings.
Whatever it is, it’s important first to define your goal(s). 2. Understand Your Audience Once you know what you’re aiming for, you can now begin to understand who best to target. This step is critical. If your goal is rankings, then you should be targeting people or businesses that have the ability to link to you, in that, they have a website in your niche or a similar related niche. 3. Find a Proven Topic Now that you’ve defined your goals and you understand who you’re targeting, it’s time to find a theme that will resonate with your readers.
Research the topics that your audience are engaging with, talking about and linking to. Once you have a general idea, perform some in-depth content research to find posts that fit this criterion, but not just any old post. Ones that have done well in gaining engagement, social interaction and links. BONUS TIP: At this stage, it would be useful to begin engaging with these people on social and building genuine relationships.
This will help you later when you reach out to them. 4. Follow a Proven Framework Once you have an overall idea of a topic to cover, and the types of posts that have done well, it’s time to choose a content framework on which to base your piece. Frameworks are content types that have proven to do well, such as list posts, expert roundups (like this one), case studies etc. Choose a framework that best suits your topic, based on your previous research.
5. Find a Primary Keyword to Target Although your piece, once complete, should and probably will rank for many different search terms, you should focus the piece around a single overarching keyword phrase. A medium-tail, medium competition keyword is usually best. Go for something that isn’t too competitive, but not too particular. You want something that has enough search volume to be worth the effort, but not so much that it would take you years to rank for.
Again, this is goal dependent, but as a general rule, medium-tail is where you want to focus your efforts initially. 6. Go In-Depth Once you’ve done your ground work through steps 1 to 5, it’s time to write the piece. Make it in-depth, actionable and better than anything else out there that ranks. Be thorough, accurate and meticulous. This takes a lot of work and research, but it will pay dividends in the long run.
It helps to create an outline of your post and what you plan on teaching the reader, then expand upon it from there. 7. Promote, Promote, Promote Once your piece is ready, it’s time to promote the hell out of it. I’m not talking about spamming the hell out of it wherever you can on the Internet, but strategically and intelligently promoting it to the right people, at the right time. BONUS TIP: Find people on social that have shared similar content and publicly reach out to them over a period of time letting them know about your post and why you think they’d be interested.
8. Reach Out to Your Audience Once you have some social proof and engagement, it’s time to reach out to the people you discovered in step #2. Hopefully, you’ll already have a list of these people. If not, create one and find their email addresses. You can use tools such as Hunter.io, SellHack and Voila Norbert to find email addresses. Send out a personalised email to each prospect and tell them about your post and why you think they’ll love it.
BONUS STRATEGY: An excellent first post would be to create an expert roundup like this one. This post uses a technique I often use on new sites that I like to call The Expert Expanded List Post. It’s a combination of an expanded list post and an expert roundup. These types of posts do extremely well, and are great for new sites, as they leverage the audience of influencers while stacking the posts value with your own commentary on a given topic.
↑ TOP Conclusion I would like to say thank you to everybody! To my old and new friends, you give me invaluable support every day. Please forgive me for not writing very often: I always try to make my posts as useful as possible. I started this tradition with my very first blog post, and I would like to keep it up. That seems to be all. Please comment if you liked or disliked this post, or if you think of something I can add to it.
Please ask me questions on how to create blog posts, and I’ll definitely answer it. After all, you’re already making me the happiest man on earth. It means I’m needed!See Also: Where Can I Sell Old Appliances
An appliance is one of the most significant investments you may ever make. Appliances are generally hefty buys, and are one of your most critical areas of your property. You rely upon appliances for almost everything from cooking to cleansing, and particularly looking at the quantity of dollars you might be placing forth for it, it only is smart that you would choose to make sure you make the most smart buy.
House appliances is actually a expression and that is utilized really popularly right now but exactly what does it stand for? Household appliances stand for the mechanical and electrical products that are employed in your own home for your functioning of a regular home.
"Blogger" redirects here. For the Google service with same name, see Blogger (service). For other uses, see Blog (disambiguation). Not to be confused with .blog. A blog (a truncation of the expression "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries ("posts"). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.
Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) have developed, with posts written by large numbers of authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic.
The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. Blog can also be used as a verb, meaning to maintain or add content to a blog. The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users who did not have much experience with HTML or computer programming.
Previously, a knowledge of such technologies as HTML and File Transfer Protocol had been required to publish content on the Web, and as such, early Web users tended to be hackers and computer enthusiasts. In the 2010s, the majority are interactive Web 2.0 websites, allowing visitors to leave online comments, and it is this interactivity that distinguishes them from other static websites. In that sense, blogging can be seen as a form of social networking service.
Indeed, bloggers do not only produce content to post on their blogs, but also often build social relations with their readers and other bloggers. However, there are high-readership blogs which do not allow comments. Many blogs provide commentary on a particular subject or topic, ranging from politics to sports. Others function as more personal online diaries, and others function more as online brand advertising of a particular individual or company.
A typical blog combines text, digital images, and links to other blogs, web pages, and other media related to its topic. The ability of readers to leave publicly viewable comments, and interact with other commenters, is an important contribution to the popularity of many blogs. However, blog owners or authors often moderate and filter online comments to remove hate speech or other offensive content.
Most blogs are primarily textual, although some focus on art (art blogs), photographs (photoblogs), videos (video blogs or "vlogs"), music (MP3 blogs), and audio (podcasts). In education, blogs can be used as instructional resources. These blogs are referred to as edublogs. Microblogging is another type of blogging, featuring very short posts. On 16 February 2011, there were over 156 million public blogs in existence.
On 20 February 2014, there were around 172 million Tumblr and 75.8 million WordPress blogs in existence worldwide. According to critics and other bloggers, Blogger is the most popular blogging service used today. However, Blogger does not offer public statistics.Technorati lists 1.3 million blogs as of February 22, 2014. History Early example of a "diary" style blog consisting of text and images transmitted wirelessly in real time from a wearable computer with head-up display, 22 February 1995 Main articles: History of blogging and online diary The term "weblog" was coined by Jorn Barger on 17 December 1997.
The short form, "blog", was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog Peterme.com in April or May 1999. Shortly thereafter, Evan Williams at Pyra Labs used "blog" as both a noun and verb ("to blog", meaning "to edit one's weblog or to post to one's weblog") and devised the term "blogger" in connection with Pyra Labs' Blogger product, leading to the popularization of the terms.
 Origins Before blogging became popular, digital communities took many forms, including Usenet, commercial online services such as GEnie, Byte Information Exchange (BIX) and the early CompuServe, e-mail lists, and Bulletin Board Systems (BBS). In the 1990s, Internet forum software, created running conversations with "threads". Threads are topical connections between messages on a virtual "corkboard".
From 14 June 1993, Mosaic Communications Corporation maintained their "What’s New" list of new websites, updated daily and archived monthly. The page was accessible by a special "What's New" button in the Mosaic web browser. The modern blog evolved from the online diary, where people would keep a running account of the events in their personal lives. Most such writers called themselves diarists, journalists, or journalers.
Justin Hall, who began personal blogging in 1994 while a student at Swarthmore College, is generally recognized as one of the earlier bloggers, as is Jerry Pournelle.Dave Winer's Scripting News is also credited with being one of the older and longer running weblogs. The Australian Netguide magazine maintained the Daily Net News on their web site from 1996. Daily Net News ran links and daily reviews of new websites, mostly in Australia.
Another early blog was Wearable Wireless Webcam, an online shared diary of a person's personal life combining text, digital video, and digital pictures transmitted live from a wearable computer and EyeTap device to a web site in 1994. This practice of semi-automated blogging with live video together with text was referred to as sousveillance, and such journals were also used as evidence in legal matters.
Early blogs were simply manually updated components of common Websites. However, the evolution of electronic and software tools to facilitate the production and maintenance of Web articles posted in reverse chronological order made the publishing process feasible to a much larger, less technical, population. Ultimately, this resulted in the distinct class of online publishing that produces blogs we recognize today.
For instance, the use of some sort of browser-based software is now a typical aspect of "blogging". Blogs can be hosted by dedicated blog hosting services, or they can be run using blog software, or on regular web hosting services. Some early bloggers, such as The Misanthropic Bitch, who began in 1997, actually referred to their online presence as a zine, before the term blog entered common usage.
Rise in popularity After a slow start, blogging rapidly gained in popularity. Blog usage spread during 1999 and the years following, being further popularized by the near-simultaneous arrival of the first hosted blog tools: Bruce Ableson launched Open Diary in October 1998, which soon grew to thousands of online diaries. Open Diary innovated the reader comment, becoming the first blog community where readers could add comments to other writers' blog entries.
Brad Fitzpatrick started LiveJournal in March 1999. Andrew Smales created Pitas.com in July 1999 as an easier alternative to maintaining a "news page" on a Web site, followed by DiaryLand in September 1999, focusing more on a personal diary community. Evan Williams and Meg Hourihan (Pyra Labs) launched Blogger.com in August 1999 (purchased by Google in February 2003) Political impact On 6 December 2002, Josh Marshall's talkingpointsmemo.
com blog called attention to U.S. Senator Lott's comments regarding Senator Thurmond. Senator Lott was eventually to resign his Senate leadership position over the matter. An early milestone in the rise in importance of blogs came in 2002, when many bloggers focused on comments by U.S. Senate Majority Leader Trent Lott. Senator Lott, at a party honoring U.S. Senator Strom Thurmond, praised Senator Thurmond by suggesting that the United States would have been better off had Thurmond been elected president.
Lott's critics saw these comments as a tacit approval of racial segregation, a policy advocated by Thurmond's 1948 presidential campaign. This view was reinforced by documents and recorded interviews dug up by bloggers. (See Josh Marshall's Talking Points Memo.) Though Lott's comments were made at a public event attended by the media, no major media organizations reported on his controversial comments until after blogs broke the story.
Blogging helped to create a political crisis that forced Lott to step down as majority leader. Similarly, blogs were among the driving forces behind the "Rathergate" scandal. To wit: (television journalist) Dan Rather presented documents (on the CBS show 60 Minutes) that conflicted with accepted accounts of President Bush's military service record. Bloggers declared the documents to be forgeries and presented evidence and arguments in support of that view.
Consequently, CBS apologized for what it said were inadequate reporting techniques (see Little Green Footballs). Many bloggers view this scandal as the advent of blogs' acceptance by the mass media, both as a news source and opinion and as means of applying political pressure. The impact of these stories gave greater credibility to blogs as a medium of news dissemination. Though often seen as partisan gossips, bloggers sometimes lead the way in bringing key information to public light, with mainstream media having to follow their lead.
More often, however, news blogs tend to react to material already published by the mainstream media. Meanwhile, an increasing number of experts blogged, making blogs a source of in-depth analysis. In Russia, some political bloggers have started to challenge the dominance of official, overwhelmingly pro-government media. Bloggers such as Rustem Adagamov and Alexei Navalny have many followers and the latter's nickname for the ruling United Russia party as the "party of crooks and thieves" has been adopted by anti-regime protesters.
 This led to the Wall Street Journal calling Navalny "the man Vladimir Putin fears most" in March 2012. Mainstream popularity By 2004, the role of blogs became increasingly mainstream, as political consultants, news services, and candidates began using them as tools for outreach and opinion forming. Blogging was established by politicians and political candidates to express opinions on war and other issues and cemented blogs' role as a news source.
(See Howard Dean and Wesley Clark.) Even politicians not actively campaigning, such as the UK's Labour Party's MP Tom Watson, began to blog to bond with constituents. In January 2005, Fortune magazine listed eight bloggers whom business people "could not ignore": Peter Rojas, Xeni Jardin, Ben Trott, Mena Trott, Jonathan Schwartz, Jason Goldman, Robert Scoble, and Jason Calacanis. Israel was among the first national governments to set up an official blog.
 Under David Saranga, the Israeli Ministry of Foreign Affairs became active in adopting Web 2.0 initiatives, including an official video blog and a political blog. The Foreign Ministry also held a microblogging press conference via Twitter about its war with Hamas, with Saranga answering questions from the public in common text-messaging abbreviations during a live worldwide press conference.
 The questions and answers were later posted on IsraelPolitik, the country's official political blog. The impact of blogging upon the mainstream media has also been acknowledged by governments. In 2009, the presence of the American journalism industry had declined to the point that several newspaper corporations were filing for bankruptcy, resulting in less direct competition between newspapers within the same circulation area.
Discussion emerged as to whether the newspaper industry would benefit from a stimulus package by the federal government. U.S. President Barack Obama acknowledged the emerging influence of blogging upon society by saying "if the direction of the news is all blogosphere, all opinions, with no serious fact-checking, no serious attempts to put stories in context, then what you will end up getting is people shouting at each other across the void but not a lot of mutual understanding”.
 Between 2009 and 2012, an Orwell Prize for blogging was awarded. Types A screenshot from the BlogActive website. There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written. Personal blogs The personal blog is an ongoing online diary or commentary written by an individual, rather than a corporation or organization.
While the vast majority of personal blogs attract very few readers, other than the blogger's immediate family and friends, a small number of personal blogs have become popular, to the point that they have attracted lucrative advertising sponsorship. A tiny number of personal bloggers have become famous, both in the online community and in the real world. Collaborative blogs or group blogs A type of weblog in which posts are written and published by more than one author.
The majority of high-profile collaborative blogs are based around a single uniting theme, such as politics, technology or advocacy. In recent years, the blogosphere has seen the emergence and growing popularity of more collaborative efforts, often set up by already established bloggers wishing to pool time and resources, both to reduce the pressure of maintaining a popular website and to attract a larger readership.
Microblogging Microblogging is the practice of posting small pieces of digital content—which could be text, pictures, links, short videos, or other media—on the Internet. Microblogging offers a portable communication mode that feels organic and spontaneous to many users. It has captured the public imagination, in part because the short posts are easy to read on the go or when waiting. Friends use it to keep in touch, business associates use it to coordinate meetings or share useful resources, and celebrities and politicians (or their publicists) microblog about concert dates, lectures, book releases, or tour schedules.
A wide and growing range of add-on tools enables sophisticated updates and interaction with other applications. The resulting profusion of functionality is helping to define new possibilities for this type of communication. Examples of these include Twitter, Facebook, Tumblr and, by far the largest, WeiBo. Corporate and organizational blogs A blog can be private, as in most cases, or it can be for business or not-for-profit organization or government purposes.
Blogs used internally, and only available to employees via an Intranet are called corporate blogs. Companies use internal corporate blogs enhance the communication, culture and employee engagement in a corporation. Internal corporate blogs can be used to communicate news about company policies or procedures, build employee esprit de corps and improve morale. Companies and other organizations also use external, publicly accessible blogs for marketing, branding, or public relations purposes.
Some organizations have a blog authored by their executive; in practice, many of these executive blog posts are penned by a ghostwriter, who makes posts in the style of the credited author. Similar blogs for clubs and societies are called club blogs, group blogs, or by similar names; typical use is to inform members and other interested parties of club and member activities. Aggregated blogs Individuals or organization may aggregate selected feeds on specific topic, product or service and provide combined view for its readers.
This allows readers to concentrate on reading instead of searching for quality on-topic content and managing subscriptions. Many such aggregation called planets from name of Planet (software) that perform such aggregation, hosting sites usually have planet. subdomain in domain name (like http://planet.gnome.org/). By genre Some blogs focus on a particular subject, such as political blogs, journalism blogs, health blogs, travel blogs (also known as travelogs), gardening blogs, house blogs, book blogs,fashion blogs, beauty blogs, lifestyle blogs, party blogs, wedding blogs, photography blogs, project blogs, psychology blogs, sociology blogs, education blogs, niche blogs, classical music blogs, quizzing blogs, legal blogs (often referred to as a blawgs), or dreamlogs.
How-to/Tutorial blogs are becoming increasing popular. Two common types of genre blogs are art blogs and music blogs. A blog featuring discussions especially about home and family is not uncommonly called a mom blog and one made popular is by Erica Diamond who created Womenonthefence.com which is syndicated to over two million readers monthly. While not a legitimate type of blog, one used for the sole purpose of spamming is known as a splog.
By media type A blog comprising videos is called a vlog, one comprising links is called a linklog, a site containing a portfolio of sketches is called a sketchblog or one comprising photos is called a photoblog. Blogs with shorter posts and mixed media types are called tumblelogs. Blogs that are written on typewriters and then scanned are called typecast or typecast blogs. A rare type of blog hosted on the Gopher Protocol is known as a phlog.
By device A blog can also be defined by which type of device is used to compose it. A blog written by a mobile device like a mobile phone or PDA could be called a moblog. One early blog was Wearable Wireless Webcam, an online shared diary of a person's personal life combining text, video, and pictures transmitted live from a wearable computer and EyeTap device to a web site. This practice of semi-automated blogging with live video together with text was referred to as sousveillance.
Such journals have been used as evidence in legal matters. Reverse blog A reverse blog is composed by its users rather than a single blogger. This system has the characteristics of a blog, and the writing of several authors. These can be written by several contributing authors on a topic, or opened up for anyone to write. There is typically some limit to the number of entries to keep it from operating like a web forum.
Community and cataloging An artist's depiction of the interconnections between blogs and blog authors in the "blogosphere" in 2007. Blogosphere The collective community of all blogs and blog authors, particularly notable and widely read blogs, is known as the blogosphere. Since all blogs are on the internet by definition, they may be seen as interconnected and socially networked, through blogrolls, comments, linkbacks (refbacks, trackbacks or pingbacks), and backlinks.
Discussions "in the blogosphere" are occasionally used by the media as a gauge of public opinion on various issues. Because new, untapped communities of bloggers and their readers can emerge in the space of a few years, Internet marketers pay close attention to "trends in the blogosphere". Blog search engines Several blog search engines have been used to search blog contents, such as Bloglines, BlogScope, and Technorati.
Technorati was one of the more popular blog search engines, but the website stopped indexing blogs and assigning authority scores in May 2014. The research community is working on going beyond simple keyword search, by inventing new ways to navigate through huge amounts of information present in the blogosphere, as demonstrated by projects like BlogScope, which was shut down in 2012. Blogging communities and directories Several online communities exist that connect people to blogs and bloggers to other bloggers.
Some of these communities include Indiblogger, Blogadda, Blog Chatter, BlogCatalog and MyBlogLog. Interest-specific blogging platforms are also available. For instance, Blogster has a sizable community of political bloggers among its members. Global Voices aggregates international bloggers, "with emphasis on voices that are not ordinarily heard in international mainstream media." Blogging and advertising It is common for blogs to feature banner advertisements or promotional content, either to financially benefit the blogger, support website hosting costs, or to promote the blogger's favorite causes or products.
The popularity of blogs has also given rise to "fake blogs" in which a company will create a fictional blog as a marketing tool to promote a product. As the popularity of blogging continues to rise, the commercialisation of blogging is rapidly increasing. Many corporations and companies collaborate with bloggers to increase advertising and engage online communities towards their products. In the book Fans, Bloggers, and Gamers, Henry Jenkins stated that "Bloggers take knowledge in their own hands, enabling successful navigation within and between these emerging knowledge cultures.
One can see such behaviour as co-optation into commodity culture insofar as it sometimes collaborates with corporate interests, but one can also see it as increasing the diversity of media culture, providing opportunities for greater inclusiveness, and making more responsive to consumers." Popularity As of 2008, blogging had become such a mania that a new blog was created every second of every minute of every hour of every day.
 Researchers have actively analyzed the dynamics of how blogs become popular. There are essentially two measures of this: popularity through citations, as well as popularity through affiliation (i.e., blogroll). The basic conclusion from studies of the structure of blogs is that while it takes time for a blog to become popular through blogrolls, permalinks can boost popularity more quickly, and are perhaps more indicative of popularity and authority than blogrolls, since they denote that people are actually reading the blog's content and deem it valuable or noteworthy in specific cases.
 The blogdex project was launched by researchers in the MIT Media Lab to crawl the Web and gather data from thousands of blogs in order to investigate their social properties. Information was gathered by the tool for over four years, during which it autonomously tracked the most contagious information spreading in the blog community, ranking it by recency and popularity. It can, therefore, be considered the first instantiation of a memetracker.
The project was replaced by tailrank.com which in turn has been replaced by spinn3r.com. Blogs are given rankings by Alexa Internet (web hits of Alexa Toolbar users), and formerly by blog search engine Technorati based on the number of incoming links (Technorati stopped doing this in 2014). In August 2006, Technorati found that the most linked-to blog on the internet was that of Chinese actress Xu Jinglei.
 Chinese media Xinhua reported that this blog received more than 50 million page views, claiming it to be the most popular blog in the world. Technorati rated Boing Boing to be the most-read group-written blog. Blurring with the mass media Many bloggers, particularly those engaged in participatory journalism, are amateur journalists, and thus they differentiate themselves from the professional reporters and editors who work in mainstream media organizations.
Other bloggers are media professionals who are publishing online, rather than via a TV station or newspaper, either as an add-on to a traditional media presence (e.g., hosting a radio show or writing a column in a paper newspaper), or as their sole journalistic output. Some institutions and organizations see blogging as a means of "getting around the filter" of media "gatekeepers" and pushing their messages directly to the public.
Many mainstream journalists, meanwhile, write their own blogs—well over 300, according to CyberJournalist.net's J-blog list. The first known use of a blog on a news site was in August 1998, when Jonathan Dube of The Charlotte Observer published one chronicling Hurricane Bonnie. Some bloggers have moved over to other media. The following bloggers (and others) have appeared on radio and television: Duncan Black (known widely by his pseudonym, Atrios), Glenn Reynolds (Instapundit), Markos Moulitsas Zúniga (Daily Kos), Alex Steffen (Worldchanging), Ana Marie Cox (Wonkette), Nate Silver (FiveThirtyEight.
com), and Ezra Klein (Ezra Klein blog in The American Prospect, now in the Washington Post). In counterpoint, Hugh Hewitt exemplifies a mass media personality who has moved in the other direction, adding to his reach in "old media" by being an influential blogger. Similarly, it was Emergency Preparedness and Safety Tips On Air and Online blog articles that captured Surgeon General of the United States Richard Carmona's attention and earned his kudos for the associated broadcasts by talk show host Lisa Tolliver and Westchester Emergency Volunteer Reserves-Medical Reserve Corps Director Marianne Partridge.
 Blogs have also had an influence on minority languages, bringing together scattered speakers and learners; this is particularly so with blogs in Gaelic languages. Minority language publishing (which may lack economic feasibility) can find its audience through inexpensive blogging. There are examples of bloggers who have published books based on their blogs, e.g., Salam Pax, Ellen Simonetti, Jessica Cutler, ScrappleFace.
Blog-based books have been given the name blook. A prize for the best blog-based book was initiated in 2005, the Lulu Blooker Prize. However, success has been elusive offline, with many of these books not selling as well as their blogs. The book based on Julie Powell's blog "The Julie/Julia Project" was made into the film Julie & Julia, apparently the first to do so. Consumer-generated advertising Consumer-generated advertising is a relatively new and controversial development, and it has created a new model of marketing communication from businesses to consumers.
Among the various forms of advertising on blog, the most controversial are the sponsored posts. These are blog entries or posts and may be in the form of feedback, reviews, opinion, videos, etc. and usually contain a link back to the desired site using a keyword or several keywords. Blogs have led to some disintermediation and a breakdown of the traditional advertising model, where companies can skip over the advertising agencies (previously the only interface with the customer) and contact the customers directly via social media websites.
On the other hand, new companies specialised in blog advertising have been established, to take advantage of this new development as well. However, there are many people who look negatively on this new development. Some believe that any form of commercial activity on blogs will destroy the blogosphere’s credibility. Legal and social consequences Blogging can result in a range of legal liabilities and other unforeseen consequences.
 Defamation or liability Several cases have been brought before the national courts against bloggers concerning issues of defamation or liability. U.S. payouts related to blogging totaled $17.4 million by 2009; in some cases these have been covered by umbrella insurance. The courts have returned with mixed verdicts. Internet Service Providers (ISPs), in general, are immune from liability for information that originates with third parties (U.
S. Communications Decency Act and the EU Directive 2000/31/EC). In Doe v. Cahill, the Delaware Supreme Court held that stringent standards had to be met to unmask the anonymous bloggers, and also took the unusual step of dismissing the libel case itself (as unfounded under American libel law) rather than referring it back to the trial court for reconsideration. In a bizarre twist, the Cahills were able to obtain the identity of John Doe, who turned out to be the person they suspected: the town's mayor, Councilman Cahill's political rival.
The Cahills amended their original complaint, and the mayor settled the case rather than going to trial. In January 2007, two prominent Malaysian political bloggers, Jeff Ooi and Ahirudin Attan, were sued by a pro-government newspaper, The New Straits Times Press (Malaysia) Berhad, Kalimullah bin Masheerul Hassan, Hishamuddin bin Aun and Brenden John a/l John Pereira over an alleged defamation. The plaintiff was supported by the Malaysian government.
 Following the suit, the Malaysian government proposed to "register" all bloggers in Malaysia in order to better control parties against their interest. This is the first such legal case against bloggers in the country. In the United States, blogger Aaron Wall was sued by Traffic Power for defamation and publication of trade secrets in 2005. According to Wired magazine, Traffic Power had been "banned from Google for allegedly rigging search engine results.
" Wall and other "white hat" search engine optimization consultants had exposed Traffic Power in what they claim was an effort to protect the public. The case was dismissed for lack of personal jurisdiction, and Traffic Power failed to appeal within the allowed time. In 2009, NDTV issued a legal notice to Indian blogger Kunte for a blog post criticizing their coverage of the Mumbai attacks.
 The blogger unconditionally withdrew his post, which resulted in several Indian bloggers criticizing NDTV for trying to silence critics. Employment Employees who blog about elements of their place of employment can begin to affect the reputation of their employer, either in a positive way, if the employee is praising the employer and its workplaces, or in a negative way, if the blogger is making negative comments about the company or its practices.
In general, attempts by employee bloggers to protect themselves by maintaining anonymity have proved ineffective. In 2009, a controversial and landmark decision by The Hon. Mr Justice Eady refused to grant an order to protect the anonymity of Richard Horton. Horton was a police officer in the United Kingdom who blogged about his job under the name "NightJack". Delta Air Lines fired flight attendant Ellen Simonetti because she posted photographs of herself in uniform on an airplane and because of comments posted on her blog "Queen of Sky: Diary of a Flight Attendant" which the employer deemed inappropriate.
 This case highlighted the issue of personal blogging and freedom of expression versus employer rights and responsibilities, and so it received wide media attention. Simonetti took legal action against the airline for "wrongful termination, defamation of character and lost future wages". The suit was postponed while Delta was in bankruptcy proceedings. In early 2006, Erik Ringmar, a senior lecturer at the London School of Economics, was ordered by the convenor of his department to "take down and destroy" his blog in which he discussed the quality of education at the school.
 Mark Jen was terminated in 2005 after 10 days of employment as an assistant product manager at Google for discussing corporate secrets on his personal blog, then called 99zeros and hosted on the Google-owned Blogger service. He blogged about unreleased products and company finances a week before the company's earnings announcement. He was fired two days after he complied with his employer's request to remove the sensitive material from his blog.
 In India, blogger Gaurav Sabnis resigned from IBM after his posts questioned the claims made by a management school.Jessica Cutler, aka "The Washingtonienne", blogged about her sex life while employed as a congressional assistant. After the blog was discovered and she was fired, she wrote a novel based on her experiences and blog: The Washingtonienne: A Novel. As of 2006, Cutler is being sued by one of her former lovers in a case that could establish the extent to which bloggers are obligated to protect the privacy of their real life associates.
 Catherine Sanderson, a.k.a. Petite Anglaise, lost her job in Paris at a British accountancy firm because of blogging. Although given in the blog in a fairly anonymous manner, some of the descriptions of the firm and some of its people were less than flattering. Sanderson later won a compensation claim case against the British firm, however. On the other hand, Penelope Trunk wrote an upbeat article in the Boston Globe in 2006, entitled "Blogs 'essential' to a good career".
 She was one of the first journalists to point out that a large portion of bloggers are professionals and that a well-written blog can help attract employers. Business owners Business owners who blog about their business can also run into legal consequences. Mark Cuban, owner of the Dallas Mavericks, was fined during the 2006 NBA playoffs for criticizing NBA officials on the court and in his blog.
 Political dangers See also: Political repression of cyber-dissidents Blogging can sometimes have unforeseen consequences in politically sensitive areas. In some countries, Internet police or secret police may monitor blogs and arrest blog authors of commentators. Blogs can be much harder to control than broadcast or print media, because a person can create a blog whose authorship is hard to trace, by using anonymity technology such as Tor.
As a result, totalitarian and authoritarian regimes often seek to suppress blogs and/or to punish those who maintain them. In Singapore, two ethnic Chinese individuals were imprisoned under the country’s anti-sedition law for posting anti-Muslim remarks in their blogs.Egyptian blogger Kareem Amer was charged with insulting the Egyptian president Hosni Mubarak and an Islamic institution through his blog.
It is the first time in the history of Egypt that a blogger was prosecuted. After a brief trial session that took place in Alexandria, the blogger was found guilty and sentenced to prison terms of three years for insulting Islam and inciting sedition, and one year for insulting Mubarak. Egyptian blogger Abdel Monem Mahmoud was arrested in April 2007 for anti-government writings in his blog. Monem is a member of the then banned Muslim Brotherhood.
After the 2011 Egyptian revolution, the Egyptian blogger Maikel Nabil Sanad was charged with insulting the military for an article he wrote on his personal blog and sentenced to 3 years. After expressing opinions in his personal blog about the state of the Sudanese armed forces, Jan Pronk, United Nations Special Representative for the Sudan, was given three days notice to leave Sudan. The Sudanese army had demanded his deportation.
 In Myanmar, Nay Phone Latt, a blogger, was sentenced to 20 years in jail for posting a cartoon critical of head of state Than Shwe. Personal safety See also: Cyberstalking and Internet homicide One consequence of blogging is the possibility of online or in-person attacks or threats against the blogger, sometimes without apparent reason. In some cases, bloggers have faced cyberbullying.
Kathy Sierra, author of the blog "Creating Passionate Users", was the target of threats and misogynistic insults to the point that she canceled her keynote speech at a technology conference in San Diego, fearing for her safety. While a blogger's anonymity is often tenuous, Internet trolls who would attack a blogger with threats or insults can be emboldened by the anonymity of the online environment, where some users are known only by a pseudonymous "username" (e.
g., "Hacker1984"). Sierra and supporters initiated an online discussion aimed at countering abusive online behavior and developed a Blogger's Code of Conduct, which set out a rules for behaviour in the online space. Behavior The Blogger's Code of Conduct is a proposal by Tim O'Reilly for bloggers to enforce civility on their blogs by being civil themselves and moderating comments on their blog.
The code was proposed in 2007 due to threats made to blogger Kathy Sierra. The idea of the code was first reported by BBC News, who quoted O'Reilly saying, "I do think we need some code of conduct around what is acceptable behaviour, I would hope that it doesn't come through any kind of regulation it would come through self-regulation." O'Reilly and others came up with a list of seven proposed ideas: Take responsibility not just for your own words, but for the comments you allow on your blog.
Label your tolerance level for abusive comments. Consider eliminating anonymous comments. Ignore the trolls. Take the conversation offline, and talk directly, or find an intermediary who can do so. If you know someone who is behaving badly, tell them so. Don't say anything online that you wouldn't say in person. These ideas were predictably intensely discussed on the Web and in the media. While the internet has continued to grow, with online activity and discourse only picking up both in positive and negative ways in terms of blog interaction, the proposed Code has drawn more widespread attention to the necessity of monitoring blogging activity and social norms being as important online as offline.
See also Bitter Lawyer Blog award BROG Chat room Citizen journalism Collaborative blog Comparison of free blog hosting services Customer engagement Glossary of blogging Interactive journalism Internet think tank Israblog Bernando LaPallo List of blogs List of family-and-homemaking blogs Mass collaboration Prison blogs Sideblog Social blogging Webmaster Web template system Web traffic References ^ Blood, Rebecca (September 7, 2000).
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"Blogs, lies and the doocing: The next hotbed of litigation?". Computer Law & Security Report. 22 (2): 127. doi:10.1016/j.clsr.2006.01.002. ^ "Egypt blogger jailed for insult". BBC News. 2007-02-22. Retrieved 2008-06-05. ^ عبدالمنعم محمود (2004-02-27). "Ana-ikhwan.blogspot.com". Ana-ikhwan.blogspot.com. Retrieved 2013-04-21. ^ Knafo, Saki (2011-09-15). "Maikel Nabil Sanad, On Hunger Strike in Egypt, Is Dying".
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Los Angeles Times. Archived from the original on 2008-06-25. Retrieved 2008-06-05. ^ "Blog death threats spark debate". BBC News. 2007-03-27. Retrieved 2008-06-05. ^ Tim O'Reilly (2007-03-03). "Call for a Blogger's Code of Conduct". O'Reilly Radar. Retrieved 2013-04-26. ^ "Call for blogging code of conduct". BBC News. 2007-03-28. Retrieved 2007-04-14. ^ "Draft Blogger's Code of Conduct". Radar.oreilly.
com. Retrieved 2013-04-26. ^ "MilBlogs Rules of Engagement". yankeesailor.blogspot.ca. 2005-05-20. Retrieved 2013-04-26. ^ "Code of Conduct: Lessons Learned So Far - O'Reilly Radar". Radar.oreilly.com. 2007-04-11. Retrieved 2017-07-18. ^ "Blogger Content Policy". Blogger.com. Retrieved 2011-01-30. Further reading Alavi, Nasrin. We Are Iran: The Persian Blogs, Soft Skull Press, New York, 2005. ISBN 1-933368-05-5.
Bruns, Axel, and Joanne Jacobs, eds. Uses of Blogs, Peter Lang, New York, 2006. ISBN 0-8204-8124-6. Blood, Rebecca. "Weblogs: A History and Perspective". "Rebecca's Pocket". Kline, David; Burstein, Dan. Blog!: How the Newest Media Revolution is Changing Politics, Business, and Culture, Squibnocket Partners, L.L.C., 2005. ISBN 1-59315-141-1. Gorman, Michael. "Revenge of the Blog People!". Library Journal.
Ringmar, Erik. A Blogger's Manifesto: Free Speech and Censorship in the Age of the Internet (London: Anthem Press, 2007). Rosenberg, Scott, Say Everything: how blogging Began, what it's becoming, and why it matters, New York : Crown Publishers, 2009. ISBN 978-0-307-45136-1 Weinberger, David (August 31, 2015), "Why blogging still matters", Boston Globe External links Look up blog in Wiktionary, the free dictionary.
Wikiquote has quotations related to: Blogging Wikimedia Commons has media related to Blogs. Computer Law and Security Report Volume 22 Issue 2, Pages 127-136 blogs, Lies and the Doocing by Sylvia Kierkegaard (2006) Legal Guide for bloggers by the Electronic Frontier Foundation Law Library Legal Blawgs Web Archive from the U.S. Library of Congress v t e Web syndication History Blogging Podcasting Video blogging Web syndication technology Types Art Bloggernacle Classical music Corporate Dream diary Edublog Electronic journal Fake Family Fashion Food Health Law Lifelog Litblog MP3 News Photoblog Police Political Prayer Project Reverse Travel Warblog Technology General BitTorrent Feed URI scheme Features Linkback Permalink Ping Pingback Reblogging Refback Rollback Trackback Mechanism Conversation threading Geotagging RSS enclosure Synchronization Memetics Atom feed Data feed Photofeed Product feed RDF feed Web feed RSS GeoRSS MRSS RSS TV Social Livemark Mashup .
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