How many views does it take to make money on YouTube? This is a common question asked and it really depends on who you ask. You may have heard that you’ll make one dollar per thousand views or that it’s $1,000 per Million Views. Some say it’s $5 per thousand views. Well, we’re asking the wrong question. We should be asking, “How much ENGAGEMENT does it take to make money on YouTube?” You don’t make money based on the amount of views you have.
You make money based on people’s engagement with the ad. Engagement here means clicking or watching a ad for more than 30 seconds. YouTube Advertising is managed in the Adwords platform. Advertisers choose ads on a Cost Per Click (CPC) or Cost Per View (CPV) model. Types of Ads Cost Per Click (CPC)CPC is when an advertiser pays money based on clicks. So if a certain keyword has a CPC of $3 and someone clicks on that ad, it will charge that advertiser $3.
These text ads pop up in the lower part of the screen during the video and can also show up as a square banner on the right side of your channel. Cost Per View (CPV)CPV is when an advertiser pays money based on views. A view for the advertiser means someone watches an Ad for at least 30 seconds or half of the ad; whichever comes first. That person could click that ad 50 times but it still wouldn’t charge the advertiser more because they’re not paying for the click, they’re paying for the view.
TrueView: Pre-Roll, In-Search & In-Display Ads Pre-Roll Ads are the ads that act as a preview before the video starts and viewers can skip it after 5 seconds. In-Search Ads show up in the search results and are surrounded by a light yellow box. In-Display Ads show up on the right side of YouTube in the suggested video area * There are also third party pre-roll ads that force users to watch for a certain amount of time.
Since these forced don’t apply to the majority I’m leaving them out. Learn How to Get More Views, Likes, & Subscribers And Turn Your Views Into $$$ Get It For Only $7 Where Attentions Go, Ads Will Flow Advertisers only pay when someone clicks an ad or watches for 30 seconds. This is why you can’t tie your channel views to dollars. If your video gets ten million views but nobody watches or click the ads, you don’t make any money.
This is how I’m able to make $1 per 25 views. Advertisers pay big money to get their ad in front of specific and targeted audience. One of my YouTube Channels happens to provide valuable video content for this specific audience. This channel teaches business owner how to organize their finances, track their expenses and save money on taxes. Any company who is trying to reach business owners would love to place their ads on my channel because we both share the same demographic.
The people who view my channel are their potential customers. How Can You Make More Money on Your YouTube Channel? There are a couple of easy steps that you can implement right now that will make you more money per view. The first thing you need to do is… 1. Take a Sniper Approach Advertisers want targeted YouTube channels with a defined demographic. They’d much rather place their ads on a specific type of person than a random user.
Think of this as a narrow sniper approach vs the wide spray of a shotgun. Make your videos with a specific type of person in mind. This is basic advertising 101; identifying your target demographic. Don’t tell me that your demographics are 21 – 55 year old women. This is the shotgun approach that’s too general and vague. Do you talk to a 21 year old girl the same way you’d talk to a 55 year old lady? Of course not.
Define your audience and create videos that’s catered to them. 2. Target KeyWords with a High CPC Understand this, Certain KeyWords Pay More than Others. Advertisers will pay more for the keyword, “home mortgage” (CPC $17.63) than “cheap phone cases” (CPC $1.38) because the end return is a lot higher. If someone ends up closing on a home loan that could make them upwards of $5,000+, whereas the end return on a cheap phone case would only be $15.
Would you rather get paid from a phone case video that gets a million views with a CTR of 0.01% or a home mortgage video that only gets 10,000 views with a CTR of 0.08% ? Consider the scenarios below with the given keywords and their cost per clicks. Scenario 1 You make a video reviewing the new iPhone that gets 1,000,000 views, of which your ad Click Through Rate (CTR) is 0.1%. Meaning 1,000 people clicked the ad.
If the CPC is $1.38 the total advertising dollars made would be $1,380. Google keeps around 45% making your payout $759. This gives you $1 per 1,317 views Scenario 2 You make a video teaching people about home loans that gets 10,000 views, of which your ad Click Through Rate (CTR) is 0.8%. Meaning 80 people clicked the ad. If the CPC is $17.63 the total advertising dollars the total advertising made would be $1,410.
Google keeps around 45% leaving your payout $776. This gives you about $1 per 13 views. These scenarios are exaggerated to show the point. The money you make on YouTube has more to do with what advertisers pay for than how many views you get. This knowledge is essential is to make the most amount of money per view. If you have a very targeted niche that contains high CPC keywords, you don’t need millions of views to make money.
Getting a couple hundred views a day could bring in a couple hundred bucks a month! 3. Massive Video Production Strategy One of the biggest complaints I hear about video is that it’s so time consuming. It takes forever just to make one video. I’ve found a solution. I call it the, “Massive Video Production Strategy” This allows you to make the most amount of videos in the least amount of time and work.
By using this strategy, I was able to shoot, edit, upload and optimize 30 videos in 9 hours. There’s a very specific template to follow when creating a YouTube Channel for the purpose of maximizing engagement and making money. This template requires some creative thinking and a little bit of work. Luckily this process is easily repeatable and taught in this video course ebook. If you’re interested, check out our step-by-step Video Course How To Make Money On YouTube 4.
Learn How to Make Money on YouTube Once you’ve learned how to make your first dollar, what’s stopping you from making your next? This course contains simple instructions on monetizing your YouTube Channel. Inside the eBook are exclusive links to video walkthroughs, so you can see exactly how I do everything. You’re watching my screen as I do it. I’ve divided the actual course into 5 sections; Disruption, Research, Production, Optimization and Monetization.
Each section contains step by step instructions, video walkthroughs and a checklist to help you know what needs to be done. Get It For Only $7 UPDATE (4/6/2017): YouTube recently announced a change to their partner program so that creators won’t be eligible to allow ads on their Channel until it reaches 10,000 lifetime views. This might sound like a lot but if you think about it, it’s not too difficult to make 10 videos that get 1,000 views.
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Update 12/13/14: A neat tool that will do some of this work for you automatically is this embed code generator: http://www.tools4noobs.com/online_tools/youtube_xhtml/ It doesn’t do everything, but it can make your embed stand out relative to the baseline embed code. YouTube embed options are a great way to get a more professional look from your embedded videos. The trick is to understand what codes to use and how to insert them into YouTube’s embed code.
YouTube doesn’t make it so simple to do, though. This is a short tutorial to go over some of my favorite options to personalize your embedded video. YouTube embed options: how to find the basic embed code Once you have a video hosted on YouTube that you want to embed on your site, you simply have to push “share” and “embed” to get the basic embed code (see the arrow in the illustration).
YouTube embed options: How to customize your embedded video The key to this is to understand where to input the additional code and what your options are. YouTube gives you a rundown of all of your options on their developer site. I’ll discuss a few popular ones at the beginning of the post and later will go through the litany of YouTube embed options with visual examples for each. The “autoplay” function allows for a video to immediately start when a page loads.
(the value “1” enables this). To insert this into the embed code, you would simply use the “?” character and then “autoplay=1” <iframe width="640" height="480" src="http://www.youtube.com/embed/usi8OvRSGs0?autoplay=1" frameborder="0" allowfullscreen>iframe> The “controls” function allows you to hide or show the video controls. To hide the controls, I insert the character “&” and then “controls=0” immediately after the last code entered.
<iframe width="640" height="480" src="http://www.youtube.com/embed/usi8OvRSGs0?autoplay=1&controls=0" frameborder="0" allowfullscreen>iframe> The “showinfo” code shows and hides the YouTube header bar. To hide the info bar, I insert the character “&” and “showinfo=0” <iframe width="640" height="480" src="http://www.youtube.com/embed/usi8OvRSGs0?autoplay=1&controls=0&showinfo=0" frameborder="0" allowfullscreen>iframe> Finally, in order to remove related videos from the end of the video I insert “&” then “rel=0” like this: <iframe width="640" height="480" src="http://www.
youtube.com/embed/usi8OvRSGs0?autoplay=1&controls=0&showinfo=0&rel=0" frameborder="0" allowfullscreen>iframe> What does each YouTube embed parameter look like? To take this post a step further, I thought it might be helpful to go through each of the embed options and visually show what each addition would do. For your reference, you can find a definitive list of parameters that you can control for an embedded YouTube video: https://developers.
google.com/youtube/player_parameters?csw=1. It’s important to note that there are settings specific to Flash players (you can get these embed codes by checking the box for “get old embed code” when getting the embed code for any specific YouTube video), and HTML5. For the purposes of this post, all embed codes are HTML5 compliant (mobile devices won’t display Flash making HTML5 a better solution for most purposes).
So I’m going to use the Rick Astley “Never Gonna Give You Up” video (aka the “Rick Roll”) as our example video. So, here is the default embed from YouTube: ***Update 4/30/2014 – since Rick Astley has evidently take down his video from YouTube, I substituted his video with a video of professional wrestler Stone Cold Stone Austin lip-syncing to the song. It’s not the original but it will do.
<iframe width="640" height="480" src="http://www.youtube.com/embed/yp9pTFcD2uk" frameborder="0" allowfullscreen> [embedded content] Autohide Now we’ll add “autohide.” Autohide has three values, “2” which is the default and video progress bar to fade out while the player controls remain visible, “1” which hides the progress bar and player controls after a few seconds, and “0” which will keep the progress bar and player controls visible always.
In this embed, the autohide value is set to “1.” The difference may or may not be especially distinguishable. <iframe width="640" height="480" src="http://www.youtube.com/embed/yp9pTFcD2uk?autohide=1" frameborder="0" allowfullscreen>iframe> [embedded content] Autoplay I discuss autoplay above and for the sake of your sanity I have omitted an example of this. Trust me, it works. cc_load_policy This allows you to turn closed captions on, even if the user has them turned off by default.
The “0” value turns closed-captions off, and the “1” value turns closed-captions on. (For this example we’ll use a different video since Rick Astley’s video is disappointingly not closed captioned) <iframe width="640" height="480" src="http://www.youtube.com/embed/g5t1r7yG7rM?cc_load_policy=1" frameborder="0" allowfullscreen>iframe> [embedded content] color The color parameter dictates the color that the progress bar shows on the video.
There are two parameters to choose from: “red” and “white.” Red is the default, so here is an example of the “white” parameter: <iframe width="640" height="480" src="http://www.youtube.com/embed/yp9pTFcD2uk?color=white" frameborder="0" allowfullscreen> [embedded content] controls The controls parameter determines when the controls will display. The “0” setting will prevent controls from showing, the “1” setting is the default and shows controls, and the “2” setting is the same as “1” except that Flash isn’t loaded until the player plays.
Here is an example of the “0” setting: <iframe width="640" height="480" src="http://www.youtube.com/embed/yp9pTFcD2uk?controls=0" frameborder="0" allowfullscreen>iframe> [embedded content] disablekb The disablekb parameter will disable the keyboard controls. This parameter value is “0” by default, but can be changed to “1” to disable the keyboard controls. <iframe width="640" height="480" src="http://www.
If you need this parameter (which is “1” to enable and “0” by default incidentally), stop reading this post – you probably don’t need it. 🙂 end The “end” parameter enables you to determine a duration (in seconds) that your video will play and then conclude. Note that the time is from the beginning of the video and not from the complementary “start” parameter that I’ll discuss in a moment.
Note that YouTube says this doesn’t work for HTML5, but it appears to be working in this two-second example: <iframe src="http://www.youtube.com/embed/yp9pTFcD2uk?end=2" height="480" width="640" allowfullscreen="" frameborder="0"></iframe> [embedded content] fs The fs (fullscreen) parameter is another embed parameter that doesn’t work with HTML5. It allows you to hide the fullscreen button.
It is set to “1” (display) by default, but can be set to “0.” iv_load_policy The parameter “iv_load_policy” determines whether or not video annotations will be shown. There are two values: “1” and “3,” where “1” (the default setting) shows video annotations and “3” does not. Fortunately, the Astley video has some annotations so you can see the difference between the two.
Here is an example where video annotations aren’t shown: <iframe width="640" height="480" src="http://www.youtube.com/embed/yp9pTFcD2uk?iv_load_policy=3" frameborder="0" allowfullscreen></iframe> [embedded content] list and listType List and listType are Flash-specific commands to determine and control a video playlist. Because the “playlist” command works for HTML5 as well, it’s probably a better tactic to use that parameter to create a playlist so I’ll skip over these.
loop This setting allows you to set your video to repeat ad infinitum. The “0” value is the default (stop at the end) value, and the “1” value will create a loop. For giggles, I’ll embed the Astley video with loop enabled (though I hope nobody will need to watch it a bunch to find it helpful 🙂 ). You’ll note in the code that in order to make “loop” work it should be used in conjunction with the “playlist” attribute.
<iframe width="640" height="480" src="//www.youtube.com/embed/yp9pTFcD2uk?loop=1&playlist=yp9pTFcD2uk" frameborder="0" allowfullscreen></iframe> [embedded content] modestbranding The modestbranding setting allows you to show your videos without the YouTube logo showing. You’ll notice that the YouTube logo goes away but it’s not as incognito as you might imagine. In any event, the value to turn on “modest branding” is “1.
It’s pretty simple to use, after the playlist command you list the IDs of the videos that comprise your list each separated by a comma (note that if you mention the first embedded video in the list it will play twice). This is a video list of Rick Astley videos – if you watch carefully you may come to the same conclusion that I have that he was Robin Thicke before Robin Thicke was Robin Thicke….
but I suppose that’s an ad sequitur to the embed option post: <iframe width=”640″ height=”480″ src=”http://www.youtube.com/embed/yp9pTFcD2uk?playlist=0oicc86PwEM,lq2zHpcLBXI,MkYGDzO_2hs,WepArag_IUc" height="480" width="640" allowfullscreen="" frameborder="0"> [embedded content] rel The “rel” parameter determines whether you want to show related videos at the end of your video or playlist.
The default is “1” for yes, and conversely the value of “0” will prevent related videos from being shown at the end of the embedded video. Here is an example: <iframe width="640" height="480" src="http://www.youtube.com/embed/yp9pTFcD2uk?rel=0" frameborder="0" allowfullscreen></iframe> [embedded content] showinfo The showinfo parameter determines whether the video information is presented before the video is played.
The “1” value is default, and “0” value hides the video information as such: <iframe width="640" height="480" src="http://www.youtube.com/embed/yp9pTFcD2uk?showinfo=0" frameborder="0" allowfullscreen></iframe> [embedded content] start The start parameter determines the spot where the video will begin playing (measured in seconds from the beginning of the video). Recall that this can be used in concert with the “end” function, but both parameters are measured in seconds from the beginning of the video.
Here is an embed of the Rock Astley video where a bartender does a backflip (102 seconds in): <iframe width="640" height="480" src="http://www.youtube.com/embed/yp9pTFcD2uk?start=102" frameborder="0" allowfullscreen></iframe> [embedded content] theme The theme parameter allows you to choose either a dark or light theme for your embedded video player. The “dark” value is default, and here is an example of the “light” value: <iframe width="640" height="480" src="http://www.
youtube.com/embed/yp9pTFcD2uk?theme=light" frameborder="0" allowfullscreen></iframe> [embedded content] Putting it all together So, I thought it might make sense to put some of these parameters together to show how they work in concert. In this example I hid the video information, hid the notes throughout the video and hid the video controls. Note that these parameters don’t work well with the modestbranding parameter so I couldn’t include it.
The result is a very clean looking embed and optimal viewing experience for fans of Rick Astley: <iframe width="640" height="480" src="http://www.youtube.com/embed/yp9pTFcD2uk?showinfo=0&iv_load_policy=3&controls=0" frameborder="0" allowfullscreen></iframe> [embedded content] If you have anything to add, please feel welcome leave a comment. And if this was of use to you, please take a moment to share this with others on your social networks.
Happy embedding! I'm the guy that wrote the article you just read. Sorry for the typos.