By Hannah Rand Updated: 01:05 EST, 17 December 2011 The National Advertising Division is taking further steps to restrict the use of misleading image manipulation in cosmetics ads.In a landmark move, the industry watchdog has decided to ban an ad by Covergirl for their NatureLuxe Mousse Mascara.The decision may spell the beginning of the end of highly digitally manipulated images - including those that slim down models or change body shapes in order to sell products.
False claims: CoverGirl was forced to pull a mascara ad, not shown above, after admitting the model's eyelashes were digitally retouched The Proctor & Gamble ad, featuring a long-lashed brunette, claimed that the mascara could deliver '2x more volume' but in small print at the bottom of the ad it disclosed that the model's lashes had in fact been enhanced by Photoshop.
NAD director Andrea Levine told Business Insider: 'You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then – in the mice type – have a disclosure that says "okay, not really."' The NAD has been assured that Proctor and Gamble will not run the ad again. Its ruling said: 'Proctor and Gamble advised NAD it has permanently discontinued all of the challenged claims and the photograph in its advertisement.
'NAD was particularly troubled by the photograph of the model – which serves clearly to demonstrate (i.e., let consumers see for themselves) the length and volume they can achieve when they apply the advertised mascara to their eyelashes.' Banned: The UK advertising industry watchdog was concerned that Julia Roberts' skin was excessively Photoshopped in an ad for Lancome The move is significant because it sets a precedent for other cosmetics companies who will not want to risk challenging the influential Federal Trade Commission - who step in if decisions by the NAD are not adhered to by advertisers.
However, this is not the first time beauty companies, have been in trouble for excessive use of Photoshop. In June, the UK's Advertising Standards Authority pulled an ad featuring Julia Roberts for Lancome, which is owned by L'Oreal, stating: 'the ad must not appear in its current form again' because it was 'misleading'.Following the UK's decision, the NAD said in the light of the Covergirl ad: 'Advertising self-regulatory authorities recognize the need to avoid photoshopping in cosmetics advertisements where there is a clear exaggeration of potential product benefits.
'A similar commercial featuring Christy Turlington for Maybelline (also owned by L'Oreal), also came under fire.Naturally flawless: The French beauty brand Make Up For Ever was the first to use completely unretouched images in its U.S. advertising campaign Savvier make-up companies - targeting equally in-the-know, fashion-driven consumers - have been bucking the trend by not using ANY airbrushing in their images.
French beauty brand Make Up For Ever featured a series of naturally-flawless models in an U.S. ad campaign in March this year. The stylish images showed models, including a dead ringer for Blake Lively, taking pictures of themselves because they are seemingly so enrapt by their unprocessed allure. Gilles Kortzagadarian, General Manager of Make Up For Ever North America, said 'Our objective for this campaign is to reach consumers who have not tried the product range and prove that it truly creates a complexion so flawless, there’s no need for retouching.
'After all, if the make-up does the job in the first place it shouldn't need Photoshopping in post-production.
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By Sam Ronan Published: 14:27 EST, 30 May 2014 | Updated: 21:04 EST, 30 May 2014 Their wedding bands were custom-made by Kim's favourite jewelery designer Lorraine Schwartz.But as they stepped out in Prague on Friday, it was just Kanye West who appeared to be wearing his with pride.Passers-by got the first glimpse of Kanye's band, while it seemed Kim had left hers in the hotel.
Scroll down for video Where's the ring, Kim? Kanye West shows first glimpse of his wedding band... but Kim Kardashian's ring is nowhere to be seen as they step out in Prague Instead, Kim flashed her huge 15-carat engagement sparkler - also designed by Schwartz - which may explain why Kim was unable to fit on her wedding band too. Kanye was said to have worked with Schwarts on the design of the engagment ring, with Kim's rep saying he 'wanted the diamond to look like it was floating on air'.
Kim already showed off her simple but stunning wedding band, in a wedding booth photo booth shot last weekend. His and Hers: Kanye shows off his Lorraine Schwartz wedding band, while Kim steps out with her just engagement sparkler Left the ring at the hotel, Kim? Kardashian flashed her huge 15-carat engagement sparkler - designed by Lorraine Schwartz - which may explain why she was unable to fit on her wedding band too And it is certainly more understated that her engagement ring.
E! Online first reported that Kim's band is a 'handmade diamond band' while Kanye's is a matching version but in gold.Later, the couple were seen shopping in a high-end fashion store in Prague. In her element: Kim appeared to be cheered up by a much-needed shopping trip while out in Prague In sync: The newlyweds went for matching leather trousers as they were spotted out shopping together on Friday And it was the first time we've seen Kim smile since the wedding, so perhaps she needed a little retail therapy.
Despite them being spotted looking slightly glum on their honeymoon, it was reported that the newlyweds were 'in awe' of the natural beauty of Limerick, Ireland, earlier this week.Discussing their mountainbiking excursion, Ballyhoura Bike Tour manager Fermal Somers told RadarOnline.com: 'We got started at 8 am and the sun was shining and it was a beautiful morning.'The guide showed them all the birds.
We saw foxes, mountain hares, a rare hen harrier, six species of butterflies, a swarm of honey bees, and a young doe and her calf. Something missing: Passers-by got the first glimpse of Kanye's band, while it seemed Kim had left hers in the hotel The couple that shop together: Kanye and Kim were later spotted looking at clothes in a shop on the Parizska Street in Prague, Czech Republic on Friday It's the first time she's smiled since the wedding! Kim looked finally cheered up after some much-needed retail therapy in Prague'They were in total awe about the wildlife.
They hadn't experienced that before and how the trails were situated in the environment and how sustainable it was around the infrastructure.'They both had topples from just going to fast around the bend. So they came out with a couple muddy wet patches on their clothes and wet tushes. But there was a lot of laughter.'After the one-hour bike ride, the couple - who married in Florence, Italy, last Saturday - enjoyed a 90 minute stroll, which ended with a picnic from local organic restaurant The Old Bake House.
When Kanye's away... Kim is accompanied by a burly security guard as she mooches around shops in Prague Kim and Kanye - who have now flown out to the Czech Republic - spent their honeymoon staying in luxurious private estates in Cork, Limerick and Laois and as well as going out biking, they also found the time for a cinema trip in Portlaoise, where they were spotted coming out of a screening of 'X-Men: Days of Future Past'.
One onlooker said: "Me and my friends came out of the cinema and were standing across the road from it.'There was a guy in a suit who was their driver and a Mercedes Maybach parked outside. Then Kim and and Kanye walked out and got in the car. Kanye waved at us as they drove by.' First glimpse of the ring: Kim shows off her wedding band in a photo-booth shot on her left hand, with her engagement finger on her right Out-of-towners: Kim and Kanye were in Prague for the weekend for the wedding of the rapper's stylist Bargain hunting? Kimye look momentarily distracted by something as they continue their shopping trip around Prague Car-dashian: Kim and Kanye were seen arriving in town in a black SUV for a spot of shopping on Friday That's not Kim! Kanye West looks mischievous as he heads out of Hotel Belvedere in Prague on Friday, behind a woman who bares a striking resemblance to his wife There she is! Later, Kim was almost missed by fans waiting outside the hotel as she exited the hotel in a car along with her husband Kanye Double take: With her killer curves displayed in tight white jeans, it wouldn't be surprising that fans waiting outside the hotel mistook the mystery woman for Kim Kardashian Nothing to see here! Kanye keeps a low profile as he leaves a hotel in Prague on Friday Keep up with the latest Kim Kardashian videos