This article is about the beverage. For its manufacturer, see The Coca-Cola Company. "Coca-Cola Classic" redirects here. For the college football game, see Coca-Cola Classic (college football). Coca-Cola Type Cola Manufacturer The Coca-Cola Company Country of origin United States Introduced May 8, 1886 Color Caramel E-150d Flavor Cola Variants Diet Coke Diet Coke Caffeine-Free Caffeine-Free Coca-Cola Coca-Cola Zero Sugar Coca-Cola Cherry Coca-Cola Vanilla Coca-Cola Citra Coca-Cola Life Related products PepsiRC ColaAfri-ColaPostobónInca KolaKola RealCavan Cola Website www.
coca-colacompany.com Coca-Cola bottle Coca-Cola, or Coke, is a carbonated soft drink produced by The Coca-Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink's name refers to two of its original ingredients, which were kola nuts (a source of caffeine) and coca leaves.
The current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and experimental recreations have been published. The Coca-Cola Company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners.
A typical 12-US-fluid-ounce (350 ml) can contains 38 grams (1.3 oz) of sugar (usually in the form of high fructose corn syrup). The bottlers then sell, distribute, and merchandise Coca-Cola to retail stores, restaurants, and vending machines throughout the world. The Coca-Cola Company also sells concentrate for soda fountains of major restaurants and foodservice distributors. The Coca-Cola Company has on occasion introduced other cola drinks under the Coke name.
The most common of these is Diet Coke, along with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Zero Sugar, Coca-Cola Cherry, Coca-Cola Vanilla, and special versions with lemon, lime, and coffee. Based on Interbrand's "best global brand" study of 2015, Coca-Cola was the world's third most valuable brand, after Apple and Google. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.
8 billion company beverage servings each day. History 19th-century historical origins Eagle Drug and Chemical House in Columbus, Georgia John Pemberton, the original inventor of Coca-Cola Believed to be the first coupon ever, this ticket for a free glass of Coca-Cola was first distributed in 1888 to help promote the drink. By 1913, the company had redeemed 8.5 million tickets.
 This Coca-Cola advertisement from 1943 is still displayed in Minden, Louisiana. Early Coca-Cola vending machine at Biedenharn Museum and Gardens in Monroe, Louisiana Confederate Colonel John Pemberton, who was wounded in the American Civil War and became addicted to morphine, began a quest to find a substitute for the problematic drug. The prototype Coca-Cola recipe was formulated at Pemberton's Eagle Drug and Chemical House, a drugstore in Columbus, Georgia, originally as a coca wine.
 He may have been inspired by the formidable success of Vin Mariani, a French coca wine. It is also worth noting that a Spanish drink called "Kola Coca" was presented at a contest in Philadelphia in 1885, a year before the official birth of Coca-Cola. The rights for this Spanish drink were bought by Coca-Cola in 1953. In 1885, Pemberton registered his French Wine Coca nerve tonic. In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton responded by developing Coca-Cola, a nonalcoholic version of French Wine Coca.
 The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886. It was initially sold as a patent medicine for five cents a glass at soda fountains, which were popular in the United States at the time due to the belief that carbonated water was good for the health. Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, indigestion, nerve disorders, headaches, and impotence.
Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal. By 1888, three versions of Coca-Cola – sold by three separate businesses – were on the market. A co-partnership had been formed on January 14, 1888 between Pemberton and four Atlanta businessmen: J.C. Mayfield, A.O. Murphey, C.O. Mullahy, and E.H. Bloodworth. Not codified by any signed document, a verbal statement given by Asa Candler years later asserted under testimony that he had acquired a stake in Pemberton's company as early as 1887.
 John Pemberton declared that the name "Coca-Cola" belonged to his son, Charley, but the other two manufacturers could continue to use the formula. Charley Pemberton's record of control over the "Coca-Cola" name was the underlying factor that allowed for him to participate as a major shareholder in the March 1888 Coca-Cola Company incorporation filing made in his father's place. Charley's exclusive control over the "Coca-Cola" name became a continual thorn in Asa Candler's side.
Candler's oldest son, Charles Howard Candler, authored a book in 1950 published by Emory University. In this definitive biography about his father, Candler specifically states: "..., on April 14, 1888, the young druggist [Asa Griggs Candler] purchased a one-third interest in the formula of an almost completely unknown proprietary elixir known as Coca-Cola." Old German Coca-Cola bottle opener.
The deal was actually between John Pemberton's son Charley and Walker, Candler & Co. – with John Pemberton acting as cosigner for his son. For $50 down and $500 in 30 days, Walker, Candler & Co. obtained all of the one-third interest in the Coca-Cola Company that Charley held, all while Charley still held on to the name. After the April 14 deal, on April 17, 1888, one-half of the Walker/Dozier interest shares were acquired by Candler for an additional $750.
 The Coca-Cola Company In 1892, Candler set out to incorporate a second company; "The Coca-Cola Company" (the current corporation). When Candler had the earliest records of the "Coca-Cola Company" burned in 1910, the action was claimed to have been made during a move to new corporation offices around this time. After Candler had gained a better foothold on Coca-Cola in April 1888, he nevertheless was forced to sell the beverage he produced with the recipe he had under the names "Yum Yum" and "Koke".
This was while Charley Pemberton was selling the elixir, although a cruder mixture, under the name "Coca-Cola", all with his father's blessing. After both names failed to catch on for Candler, by the middle of 1888, the Atlanta pharmacist was quite anxious to establish a firmer legal claim to Coca-Cola, and hoped he could force his two competitors, Walker and Dozier, completely out of the business, as well.
 On August 16, 1888, Dr. John Stith Pemberton suddenly died; Asa G. Candler then sought to move swiftly forward to attain his vision of taking full control of the whole Coca-Cola operation. Charley Pemberton, an alcoholic, was the one obstacle who unnerved Asa Candler more than anyone else. Candler is said to have quickly maneuvered to purchase the exclusive rights to the name "Coca-Cola" from Pemberton's son Charley right after Dr.
Pemberton's death. One of several stories was that Candler bought the title to the name from Charley's mother for $300; approaching her at Dr. Pemberton's funeral. Eventually, Charley Pemberton was found on June 23, 1894, unconscious, with a stick of opium by his side. Ten days later, Charley died at Atlanta's Grady Hospital at the age of 40. In Charles Howard Candler's 1950 book about his father, he stated: "On August 30th , he [Asa Candler] became sole proprietor of Coca-Cola, a fact which was stated on letterheads, invoice blanks and advertising copy.
" With this action on August 30, 1888, Candler's sole control became technically all true. Candler had negotiated with Margaret Dozier and her brother Woolfolk Walker a full payment amounting to $1,000, which all agreed Candler could pay off with a series of notes over a specified time span. By May 1, 1889, Candler was now claiming full ownership of the Coca-Cola beverage, with a total investment outlay by Candler for the drink enterprise over the years amounting to $2,300.
 In 1914, Margaret Dozier, as co-owner of the original Coca-Cola Company in 1888, came forward to claim that her signature on the 1888 Coca-Cola Company bill of sale had been forged. Subsequent analysis of certain similar transfer documents had also indicated John Pemberton's signature was most likely a forgery, as well, which some accounts claim was precipitated by his son Charley. On September 12, 1919, Coca-Cola Co.
was purchased by a group of investors for $25 million and reincorporated. The company publicly offered 500,000 shares of the company for $40 a share. In 1986, The Coca-Cola Company merged with two of their bottling operators (owned by JTL Corporation and BCI Holding Corporation) to form Coca-Cola Enterprises Inc. (CCE). In December 1991, Coca-Cola Enterprises merged with the Johnston Coca-Cola Bottling Group, Inc.
 Origins of bottling Bottling plant of Coca-Cola Canada Ltd. January 8, 1941. Montreal, Canada. The first bottling of Coca-Cola occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891. The proprietor of the bottling works was Joseph A. Biedenharn. The original bottles were Biedenharn bottles, very different from the much later hobble-skirt design of 1915 now so familiar.
It was then a few years later that two entrepreneurs from Chattanooga, Tennessee, namely Benjamin F. Thomas and Joseph B. Whitehead, proposed the idea of bottling and were so persuasive that Candler signed a contract giving them control of the procedure for only one dollar. Candler never collected his dollar, but in 1899, Chattanooga became the site of the first Coca-Cola bottling company. Candler remained very content just selling his company's syrup.
 The loosely termed contract proved to be problematic for The Coca-Cola Company for decades to come. Legal matters were not helped by the decision of the bottlers to subcontract to other companies, effectively becoming parent bottlers. This contract specified that bottles would be sold at 5¢ each and had no fixed duration, leading to the fixed price of Coca-Cola from 1886 to 1959. 20th century The first outdoor wall advertisement that promoted the Coca-Cola drink was painted in 1894 in Cartersville, Georgia.
 Cola syrup was sold as an over-the-counter dietary supplement for upset stomach. By the time of its 50th anniversary, the soft drink had reached the status of a national icon in the USA. In 1935, it was certified kosher by Atlanta Rabbi Tobias Geffen, after the company made minor changes in the sourcing of some ingredients. Original framed Coca-Cola artist's drawn graphic presented by The Coca-Cola Company on July 12, 1944 to Charles Howard Candler on the occasion of Coca-Cola's "1 Billionth Gallon of Coca-Cola Syrup.
" Claimed to be the first installation anywhere of the 1948 model "Boat Motor" styled Coca-Cola soda dispenser, Fleeman's Pharmacy, Atlanta, Georgia. The "Boat Motor" soda dispenser was introduced in the late 1930s and manufactured till the late 1950s. Photograph circa 1948. The longest running commercial Coca-Cola soda fountain anywhere was Atlanta's Fleeman's Pharmacy, which first opened its doors in 1914.
 Jack Fleeman took over the pharmacy from his father and ran it until 1995; closing it after 81 years. On July 12, 1944, the one-billionth gallon of Coca-Cola syrup was manufactured by The Coca-Cola Company. Cans of Coke first appeared in 1955. New Coke Main article: New Coke The Las Vegas Strip World of Coca-Cola museum in 2003 On April 23, 1985, Coca-Cola, amid much publicity, attempted to change the formula of the drink with "New Coke".
Follow-up taste tests revealed most consumers preferred the taste of New Coke to both Coke and Pepsi but Coca-Cola management was unprepared for the public's nostalgia for the old drink, leading to a backlash. The company gave in to protests and returned to a variation of the old formula using high fructose corn syrup instead of cane sugar as the main sweetener, under the name Coca-Cola Classic, on July 10, 1985.
21st century On July 5, 2005, it was revealed that Coca-Cola would resume operations in Iraq for the first time since the Arab League boycotted the company in 1968. In April 2007, in Canada, the name "Coca-Cola Classic" was changed back to "Coca-Cola". The word "Classic" was removed because "New Coke" was no longer in production, eliminating the need to differentiate between the two. The formula remained unchanged.
In January 2009, Coca-Cola stopped printing the word "Classic" on the labels of 16-US-fluid-ounce (470 ml) bottles sold in parts of the southeastern United States. The change is part of a larger strategy to rejuvenate the product's image. The word "Classic" was removed from all Coca-Cola products by 2011. In November 2009, due to a dispute over wholesale prices of Coca-Cola products, Costco stopped restocking its shelves with Coke and Diet Coke for two months; a separate pouring rights deal in 2013 saw Coke products removed from Costco food courts in favor of Pepsi.
 Some Costco locations (such as the ones in Tucson, Arizona) additionally sell imported Coca-Cola from Mexico with cane sugar instead of corn syrup from separate distributors. Coca-Cola introduced the 7.5-ounce mini-can in 2009, and on September 22, 2011, the company announced price reductions, asking retailers to sell eight-packs for $2.99. That same day, Coca-Cola announced the 12.5-ounce bottle, to sell for 89 cents.
A 16-ounce bottle has sold well at 99 cents since being re-introduced, but the price was going up to $1.19. In 2012, Coca-Cola resumed business in Myanmar after 60 years of absence due to U.S.-imposed investment sanctions against the country. Coca-Cola's bottling plant will be located in Yangon and is part of the company's five-year plan and $200 million investment in Myanmar. Coca-Cola with its partners is to invest USD 5 billion in its operations in India by 2020.
 In 2013, it was announced that Coca-Cola Life would be introduced in Argentina that would contain stevia and sugar. In August 2014 the company announced it was forming a long-term partnership with Monster Beverage, with the two forging a strategic marketing and distribution alliance, and product line swap. As part of the deal Coca-Cola was to acquire a 16.7% stake in Monster for $2.15 billion, with an option to increase it to 25%.
 In December 2016, Coca-Cola bought many of the former SABMiller's Coca-Cola operations. Production Ingredients Carbonated water Sugar (sucrose or high-fructose corn syrup (HFCS) depending on country of origin) Caffeine Phosphoric acid Caramel color (E150d) Natural flavorings A typical can of Coca-Cola (12 fl ounces/355 ml) contains 38 grams of sugar (usually in the form of HFCS), 50 mg of sodium, 0 grams fat, 0 grams potassium, and 140 calories.
 On May 5, 2014, Coca-Cola said it is working to remove a controversial ingredient, brominated vegetable oil, from all of its drinks. Formula of natural flavorings Main article: Coca-Cola formula The exact formula of Coca-Cola's natural flavorings (but not its other ingredients, which are listed on the side of the bottle or can) is a trade secret. The original copy of the formula was held in SunTrust Bank's main vault in Atlanta for 86 years.
Its predecessor, the Trust Company, was the underwriter for the Coca-Cola Company's initial public offering in 1919. On December 8, 2011, the original secret formula was moved from the vault at SunTrust Banks to a new vault containing the formula which will be on display for visitors to its World of Coca-Cola museum in downtown Atlanta. Coca-Cola Museum in Atlanta, Georgia According to Snopes, a popular myth states that only two executives have access to the formula, with each executive having only half the formula.
 However, several sources state that while Coca-Cola does have a rule restricting access to only two executives, each knows the entire formula and others, in addition to the prescribed duo, have known the formulation process. On February 11, 2011, Ira Glass said on his PRI radio show, This American Life, that TAL staffers had found a recipe in "Everett Beal's Recipe Book", reproduced in the February 28, 1979, issue of The Atlanta Journal-Constitution, that they believed was either Pemberton's original formula for Coca-Cola, or a version that he made either before or after the product hit the market in 1886.
The formula basically matched the one found in Pemberton's diary. Coca-Cola archivist Phil Mooney acknowledged that the recipe "could ... be a precursor" to the formula used in the original 1886 product, but emphasized that Pemberton's original formula is not the same as the one used in the current product. Use of stimulants in formula An early Coca-Cola advertisement. When launched, Coca-Cola's two key ingredients were cocaine and caffeine.
The cocaine was derived from the coca leaf and the caffeine from kola nut, leading to the name Coca-Cola (the "K" in Kola was replaced with a "C" for marketing purposes). Coca – cocaine Pemberton called for five ounces of coca leaf per gallon of syrup, a significant dose; in 1891, Candler claimed his formula (altered extensively from Pemberton's original) contained only a tenth of this amount.
Coca-Cola once contained an estimated nine milligrams of cocaine per glass. (For comparison, a typical dose or "line" of cocaine is 50–75 mg.) In 1903, it was removed. After 1904, instead of using fresh leaves, Coca-Cola started using "spent" leaves – the leftovers of the cocaine-extraction process with trace levels of cocaine. Since then, Coca-Cola uses a cocaine-free coca leaf extract prepared at a Stepan Company plant in Maywood, New Jersey.
 In the United States, the Stepan Company is the only manufacturing plant authorized by the Federal Government to import and process the coca plant, which it obtains mainly from Peru and, to a lesser extent, Bolivia. Besides producing the coca flavoring agent for Coca-Cola, the Stepan Company extracts cocaine from the coca leaves, which it sells to Mallinckrodt, a St. Louis, Missouri, pharmaceutical manufacturer that is the only company in the United States licensed to purify cocaine for medicinal use.
 Long after the syrup had ceased to contain any significant amount of cocaine, in the southeastern U.S., "dope" remained a common colloquialism for Coca-Cola, and "dope-wagons" were trucks that transported it. Kola nuts – caffeine Kola nuts act as a flavoring and the source of caffeine in Coca-Cola. In Britain, for example, the ingredient label states "Flavourings (Including Caffeine)." Kola nuts contain about 2.
0 to 3.5% caffeine, are of bitter flavor, and are commonly used in cola soft drinks. In 1911, the U.S. government initiated United States v. Forty Barrels and Twenty Kegs of Coca-Cola, hoping to force Coca-Cola to remove caffeine from its formula. The case was decided in favor of Coca-Cola. Subsequently, in 1912, the U.S. Pure Food and Drug Act was amended, adding caffeine to the list of "habit-forming" and "deleterious" substances which must be listed on a product's label.
Coca-Cola contains 34 mg of caffeine per 12 fluid ounces (9.8 mg per 100 ml). Franchised production model The actual production and distribution of Coca-Cola follows a franchising model. The Coca-Cola Company only produces a syrup concentrate, which it sells to bottlers throughout the world, who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sweeteners, and then carbonate it before putting it in cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants, and food service distributors.
 The Coca-Cola Company owns minority shares in some of its largest franchises, such as Coca-Cola Enterprises, Coca-Cola Amatil, Coca-Cola Hellenic Bottling Company, and Coca-Cola FEMSA, but fully independent bottlers produce almost half of the volume sold in the world. Independent bottlers are allowed to sweeten the drink according to local tastes. The bottling plant in Skopje, Macedonia, received the 2009 award for "Best Bottling Company".
 Geographic spread Since it announced its intention to begin distribution in Myanmar in June 2012, Coca-Cola has been officially available in every country in the world except Cuba and North Korea. However, it is reported to be available in both countries as a grey import. Coca-Cola has been a point of legal discussion in the Middle East. In the early 20th century, a fatwa was created in Egypt to discuss the question of "whether Muslims were permitted to drink Coca-Cola and Pepsi cola.
" The fatwa states: "According to the Muslim Hanefite, Shafi'ite, etc., the rule in Islamic law of forbidding or allowing foods and beverages is based on the presumption that such things are permitted unless it can be shown that they are forbidden on the basis of the Qur'an." The Muslim jurists stated that, unless the Qu'ran specifically prohibits the consumption of a particular product, it is permissible to consume.
Another clause was discussed, whereby the same rules apply if a person is unaware of the condition or ingredients of the item in question. Brand portfolio This is a list of variants of Coca-Cola introduced around the world. In addition to the caffeine-free version of the original, additional fruit flavors have been included over the years. Not included here are versions of Diet Coke and Coca-Cola Zero; variant versions of those no-calorie colas can be found at their respective articles.
Caffeine-Free Coca-Cola (1983–present) – Coca-Cola without the caffeine. Coca-Cola Cherry (1985–present) – Coca-Cola with a cherry flavor. Was available in Canada starting in 1996. Originally called Cherry Coke (Cherry Coca-Cola) in North America until 2006. New Coke / Coca-Cola II (1985–2002) - An unpopular formula change, remained after the original formula quickly returned and was later rebranded as Coca-Cola II.
Golden Coca-Cola (2001) was a limited edition produced by Beijing Coca-Cola company to celebrate Beijing's successful bid to host the Olympics. Coca-Cola with Lemon (2001–05) – Coca-Cola with a lemon flavor. Available in: Australia, American Samoa, Austria, Belgium, Brazil, China, Denmark, Federation of Bosnia and Herzegovina, Finland, France, Germany, Hong Kong, Iceland, Korea, Luxembourg, Macau, Malaysia, Mongolia, Netherlands, New Caledonia, New Zealand, Réunion, Singapore, Spain, Switzerland, Taiwan, Tunisia, United Kingdom, United States, and West Bank-Gaza Coca-Cola Vanilla (2002–05; 2007–present) – Coca-Cola with a vanilla flavor.
Available in: Austria, Australia, China, Czech Republic, Finland, Germany, Hong Kong, New Zealand, Malaysia, Slovakia, South-Africa, Sweden, Switzerland, United Kingdom, and United States. It was reintroduced in June 2007 by popular demand. Coca-Cola with Lime (2005–present) – Coca-Cola with a lime flavor. Available in Belgium, Netherlands, Singapore, Canada, the United Kingdom, and the United States.
Coca-Cola Raspberry (2005) – Coca-Cola with a raspberry flavor. Was only available in New Zealand. Currently available in the United States and the United Kingdom in Coca-Cola Freestyle fountain since 2009. Coca-Cola Black Cherry Vanilla (2006–07) – Coca-Cola with a combination of black cherry and vanilla flavor. It replaced and was replaced by Vanilla Coke in June 2007. Coca-Cola Blāk (2006–08) – Coca-Cola with a rich coffee flavor, formula depends on country.
Only available in the United States, France, Canada, Czech Republic, Bosnia and Herzegovina, Bulgaria, and Lithuania Coca-Cola Citra (2005–present) – Coca-Cola with a citrus flavor. Only available in Bosnia and Herzegovina, New Zealand, and Japan. Coca-Cola Orange (2007) – Coca-Cola with an orange flavor. Was available in the United Kingdom and Gibraltar for a limited time. In Germany, Austria, and Switzerland it is sold under the label Mezzo Mix.
Currently available in Coca-Cola Freestyle fountain outlets in the United States since 2009 and in the United Kingdom since 2014. Coca-Cola Life (2013–present) – A version of Coca-Cola with stevia and sugar as sweeteners rather than just simply sugar. Coca-Cola Ginger (2016–present) – A version that mixes in the taste of ginger beer. Only available in Australia and New Zealand. Logo design The Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in 1885.
 Robinson came up with the name and chose the logo's distinctive cursive script. The writing style used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period. Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs.
 Contour bottle design "Coke bottle" redirects here. For the song, see Coke Bottle (song). The Coca-Cola bottle, called the "contour bottle" within the company, was created by bottle designer Earl R. Dean and Coca-Cola's general counsel, Harold Hirsch. In 1915, The Coca-Cola Company was represented by their general counsel to launch a competition among its bottle suppliers as well as any competition entrants to create a new bottle for their beverage that would distinguish it from other beverage bottles, "a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was.
" Chapman J. Root, president of the Root Glass Company of Terre Haute, Indiana, turned the project over to members of his supervisory staff, including company auditor T. Clyde Edwards, plant superintendent Alexander Samuelsson, and Earl R. Dean, bottle designer and supervisor of the bottle molding room. Root and his subordinates decided to base the bottle's design on one of the soda's two ingredients, the coca leaf or the kola nut, but were unaware of what either ingredient looked like.
Dean and Edwards went to the Emeline Fairbanks Memorial Library and were unable to find any information about coca or kola. Instead, Dean was inspired by a picture of the gourd-shaped cocoa pod in the Encyclopædia Britannica. Dean made a rough sketch of the pod and returned to the plant to show Root. He explained to Root how he could transform the shape of the pod into a bottle. Root gave Dean his approval.
 Faced with the upcoming scheduled maintenance of the mold-making machinery, over the next 24 hours Dean sketched out a concept drawing which was approved by Root the next morning. Dean then proceeded to create a bottle mold and produced a small number of bottles before the glass-molding machinery was turned off. Chapman Root approved the prototype bottle and a design patent was issued on the bottle in November 1915.
The prototype never made it to production since its middle diameter was larger than its base, making it unstable on conveyor belts. Dean resolved this issue by decreasing the bottle's middle diameter. During the 1916 bottler's convention, Dean's contour bottle was chosen over other entries and was on the market the same year. By 1920, the contour bottle became the standard for The Coca-Cola Company.
A revised version was also patented in 1923. Because the Patent Office releases the Patent Gazette on Tuesday, the bottle was patented on December 25, 1923, and was nicknamed the "Christmas bottle." Today, the contour Coca-Cola bottle is one of the most recognized packages on the planet..."even in the dark!". As a reward for his efforts, Dean was offered a choice between a $500 bonus or a lifetime job at the Root Glass Company.
He chose the lifetime job and kept it until the Owens-Illinois Glass Company bought out the Root Glass Company in the mid-1930s. Dean went on to work in other Midwestern glass factories. One alternative depiction has Raymond Loewy as the inventor of the unique design, but, while Loewy did serve as a designer of Coke cans and bottles in later years, he was in the French Army the year the bottle was invented and did not emigrate to the United States until 1919.
Others have attributed inspiration for the design not to the cocoa pod, but to a Victorian hooped dress. In 1944, Associate Justice Roger J. Traynor of the Supreme Court of California took advantage of a case involving a waitress injured by an exploding Coca-Cola bottle to articulate the doctrine of strict liability for defective products. Traynor's concurring opinion in Escola v. Coca-Cola Bottling Co.
is widely recognized as a landmark case in U.S. law today. Types Earl R. Dean's original 1915 concept drawing of the contour Coca-Cola bottle The prototype never made it to production since its middle diameter was larger than its base, making it unstable on conveyor belts. Final production version with slimmer middle section. Designer bottles Karl Lagerfeld is the latest designer to have created a collection of aluminum bottles for Coca-Cola.
Lagerfeld is not the first fashion designer to create a special version of the famous Coca-Cola Contour bottle. A number of other limited edition bottles by fashion designers for Coca-Cola Light soda have been created in the last few years. In 2009, in Italy, Coca-Cola Light had a Tribute to Fashion to celebrate 100 years of the recognizable contour bottle. Well known Italian designers Alberta Ferretti, Blumarine, Etro, Fendi, Marni, Missoni, Moschino, and Versace each designed limited edition bottles.
 Competitors Pepsi, the flagship product of PepsiCo, The Coca-Cola Company's main rival in the soft drink industry, is usually second to Coke in sales, and outsells Coca-Cola in some markets. RC Cola, now owned by the Dr Pepper Snapple Group, the third largest soft drink manufacturer, is also widely available. Around the world, many local brands compete with Coke. In South and Central America Kola Real, known as Big Cola in Mexico, is a growing competitor to Coca-Cola.
 On the French island of Corsica, Corsica Cola, made by brewers of the local Pietra beer, is a growing competitor to Coca-Cola. In the French region of Brittany, Breizh Cola is available. In Peru, Inca Kola outsells Coca-Cola, which led The Coca-Cola Company to purchase the brand in 1999. In Sweden, Julmust outsells Coca-Cola during the Christmas season. In Scotland, the locally produced Irn-Bru was more popular than Coca-Cola until 2005, when Coca-Cola and Diet Coke began to outpace its sales.
 In the former East Germany, Vita Cola, invented during Communist rule, is gaining popularity. In India, Coca-Cola ranked third behind the leader, Pepsi-Cola, and local drink Thums Up. The Coca-Cola Company purchased Thums Up in 1993. As of 2004, Coca-Cola held a 60.9% market-share in India. Tropicola, a domestic drink, is served in Cuba instead of Coca-Cola, due to a United States embargo.
French brand Mecca Cola and British brand Qibla Cola are competitors to Coca-Cola in the Middle East. In Turkey, Cola Turka, in Iran and the Middle East, Zamzam Cola and Parsi Cola, in some parts of China, China Cola, in Slovenia, Cockta, and the inexpensive Mercator Cola, sold only in the country's biggest supermarket chain, Mercator, are some of the brand's competitors. Classiko Cola, made by Tiko Group, the largest manufacturing company in Madagascar, is a serious competitor to Coca-Cola in many regions.
Laranjada is the top-selling soft drink on Madeira. Advertising See also: Coca-Cola slogans An 1890s advertisement showing model Hilda Clark in formal 19th-century attire. The ad is titled Drink Coca-Cola 5¢. (US). Coca-Cola ghost sign in Fort Dodge, Iowa. Older Coca-Cola ghosts behind Borax and telephone ads. April 2008. Coca-Cola delivery truck of Argentina, with the slogan "Drink Coca-Cola – delicious, refreshing".
Coca-Cola's advertising has significantly affected American culture, and it is frequently credited with inventing the modern image of Santa Claus as an old man in a red-and-white suit. Although the company did start using the red-and-white Santa image in the 1930s, with its winter advertising campaigns illustrated by Haddon Sundblom, the motif was already common. Coca-Cola was not even the first soft drink company to use the modern image of Santa Claus in its advertising: White Rock Beverages used Santa in advertisements for its ginger ale in 1923, after first using him to sell mineral water in 1915.
 Before Santa Claus, Coca-Cola relied on images of smartly dressed young women to sell its beverages. Coca-Cola's first such advertisement appeared in 1895, featuring the young Bostonian actress Hilda Clark as its spokeswoman. 1941 saw the first use of the nickname "Coke" as an official trademark for the product, with a series of advertisements informing consumers that "Coke means Coca-Cola".
 In 1971 a song from a Coca-Cola commercial called "I'd Like to Teach the World to Sing", produced by Billy Davis, became a hit single. The typeface You 2 that was created for the "Share a Coke" campaign Coca-Cola sales booth on the Cape Verde island of Fogo in 2004. Coke advertisement in Budapest, 2013. Coke's advertising is pervasive, as one of Woodruff's stated goals was to ensure that everyone on Earth drank Coca-Cola as their preferred beverage.
This is especially true in southern areas of the United States, such as Atlanta, where Coke was born. Some Coca-Cola television commercials between 1960 through 1986 were written and produced by former Atlanta radio veteran Don Naylor (WGST 1936–1950, WAGA 1951–1959) during his career as a producer for the McCann Erickson advertising agency. Many of these early television commercials for Coca-Cola featured movie stars, sports heroes, and popular singers.
During the 1980s, Pepsi-Cola ran a series of television advertisements showing people participating in taste tests demonstrating that, according to the commercials, "fifty percent of the participants who said they preferred Coke actually chose the Pepsi." Statisticians pointed out the problematic nature of a 50/50 result: most likely, the taste tests showed that in blind tests, most people cannot tell the difference between Pepsi and Coke.
Coca-Cola ran ads to combat Pepsi's ads in an incident sometimes referred to as the cola wars; one of Coke's ads compared the so-called Pepsi challenge to two chimpanzees deciding which tennis ball was furrier. Thereafter, Coca-Cola regained its leadership in the market. Selena was a spokesperson for Coca-Cola from 1989 until the time of her death. She filmed three commercials for the company. During 1994, to commemorate her five years with the company, Coca-Cola issued special Selena coke bottles.
 The Coca-Cola Company purchased Columbia Pictures in 1982, and began inserting Coke-product images into many of its films. After a few early successes during Coca-Cola's ownership, Columbia began to under-perform, and the studio was sold to Sony in 1989. Coca-Cola has gone through a number of different advertising slogans in its long history, including "The pause that refreshes", "I'd like to buy the world a Coke", and "Coke is it".
In 2006, Coca-Cola introduced My Coke Rewards, a customer loyalty campaign where consumers earn points by entering codes from specially marked packages of Coca-Cola products into a website. These points can be redeemed for various prizes or sweepstakes entries. In Australia in 2011, Coca-Cola began the "share a Coke" campaign, where the Coca-Cola logo was replaced on the bottles and replaced with first names.
Coca-Cola used the 150 most popular names in Australia to print on the bottles. The campaign was paired with a website page, Facebook page, and an online "share a virtual Coke". The same campaign was introduced to Coca-Cola, Diet Coke & Coke Zero bottles and cans in the UK in 2013. Coca-Cola has also advertised its product to be consumed as a breakfast beverage, instead of coffee or tea for the morning caffeine.
 5 cents Main article: The fixed price of Coca-Cola from 1886 to 1959 From 1886 to 1959, the price of Coca-Cola was fixed at five cents, in part due to an advertising campaign. Holiday campaigns Throughout the years, Coca-Cola has released limited time collector bottles for Christmas. A Freightliner Coca-Cola Christmas truck in Dresden, Germany, 2004. The "Holidays are coming!" advertisement features a train of red delivery trucks, emblazoned with the Coca-Cola name and decorated with Christmas lights, driving through a snowy landscape and causing everything that they pass to light up and people to watch as they pass through.
 The advertisement fell into disuse in 2001, as the Coca-Cola company restructured its advertising campaigns so that advertising around the world was produced locally in each country, rather than centrally in the company's headquarters in Atlanta, Georgia. In 2007, the company brought back the campaign after, according to the company, many consumers telephoned its information center saying that they considered it to mark the beginning of Christmas.
 The advertisement was created by U.S. advertising agency Doner, and has been part of the company's global advertising campaign for many years. Keith Law, a producer and writer of commercials for Belfast CityBeat, was not convinced by Coca-Cola's reintroduction of the advertisement in 2007, saying that "I don't think there's anything Christmassy about HGVs and the commercial is too generic.
" In 2001, singer Melanie Thornton recorded the campaign's advertising jingle as a single, Wonderful Dream (Holidays are Coming), which entered the pop-music charts in Germany at no. 9. In 2005, Coca-Cola expanded the advertising campaign to radio, employing several variations of the jingle. In 2011, Coca-Cola launched a campaign for the Indian holiday Diwali. The campaign included commercials, a song, and an integration with Shah Rukh Khan's film Ra.
One. Sports sponsorship Coca-Cola was the first commercial sponsor of the Olympic games, at the 1928 games in Amsterdam, and has been an Olympics sponsor ever since. This corporate sponsorship included the 1996 Summer Olympics hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the 2010 Winter Olympics in Vancouver; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing".
 Since 1978, Coca-Cola has sponsored the FIFA World Cup, and other competitions organized by FIFA. One FIFA tournament trophy, the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997, was called "FIFA — Coca-Cola Cup". In addition, Coca-Cola sponsors the annual Coca-Cola 600 and Coke Zero 400 for the NASCAR Sprint Cup Series at Charlotte Motor Speedway in Concord, North Carolina and Daytona International Speedway in Daytona, Florida.
Coca-Cola has a long history of sports marketing relationships, which over the years have included Major League Baseball, the National Football League, the National Basketball Association, and the National Hockey League, as well as with many teams within those leagues. Coca-Cola has had a longtime relationship with the NFL's Pittsburgh Steelers, due in part to the now-famous 1979 television commercial featuring "Mean Joe" Greene, leading to the two opening the Coca-Cola Great Hall at Heinz Field in 2001 and a more recent Coca-Cola Zero commercial featuring Troy Polamalu.
Coca-Cola is the official soft drink of many collegiate football teams throughout the nation, partly due to Coca-Cola providing those schools with upgraded athletic facilities in exchange for Coca-Cola's sponsorship. This is especially prevalent at the high school level, which is more dependent on such contracts due to tighter budgets. Coca-Cola was one of the official sponsors of the 1996 Cricket World Cup held on the Indian subcontinent.
Coca-Cola is also one of the associate sponsors of Delhi Daredevils in the Indian Premier League. In England, Coca-Cola was the main sponsor of The Football League between 2004 and 2010, a name given to the three professional divisions below the Premier League in soccer (football). In 2005, Coca-Cola launched a competition for the 72 clubs of The Football League — it was called "Win a Player". This allowed fans to place one vote per day for their favorite club, with one entry being chosen at random earning £250,000 for the club; this was repeated in 2006.
The "Win A Player" competition was very controversial, as at the end of the 2 competitions, Leeds United A.F.C. had the most votes by more than double, yet they did not win any money to spend on a new player for the club. In 2007, the competition changed to "Buy a Player". This competition allowed fans to buy a bottle of Coca-Cola or Coca-Cola Zero and submit the code on the wrapper on the Coca-Cola website.
This code could then earn anything from 50p to £100,000 for a club of their choice. This competition was favored over the old "Win a Player" competition, as it allowed all clubs to win some money. Between 1992 and 1998, Coca-Cola was the title sponsor of the Football League Cup (Coca-Cola Cup), the secondary cup tournament of England. Between 1994 and 1997, Coca-Cola was also the title sponsor of the Scottish League Cup, renaming it the Coca-Cola Cup like its English counterpart.
From 1998 to 2001, the company were the title sponsor of the Irish League Cup in Northern Ireland, where it was named the Coca-Cola League Cup. Coca-Cola is the presenting sponsor of the Tour Championship, the final event of the PGA Tour held each year at East Lake Golf Club in Atlanta, GA. Introduced March 1, 2010, in Canada, to celebrate the 2010 Winter Olympics, Coca-Cola sold gold colored cans in packs of 12 355 mL (12 imp fl oz; 12 US fl oz) each, in select stores.
 In 2012, Coca-Cola (Philippines) hosted/sponsored the Coca-Cola PBA Youngstars in the Philippines. In mass media Coca-Cola advertised on a Volkswagen T2 in Maringá, Paraná, Brazil, 2012. Coca-Cola has been prominently featured in countless films and television programs. Since its creation, it remains as one of the most prominent elements of the popular culture. It was a major plot element in films such as One, Two, Three, The Coca-Cola Kid, and The Gods Must Be Crazy, among many others.
It provides a setting for comical corporate shenanigans in the novel Syrup by Maxx Barry. In music, in the Beatles' song, "Come Together", the lyrics say, "He shoot Coca-Cola, he say...". The Beach Boys also referenced Coca-Cola in their 1964 song "All Summer Long" (i.e. "'Member when you spilled Coke all over your blouse?") The best selling artist of all time and worldwide cultural icon,Elvis Presley, promoted Coca-Cola during his last tour of 1977.
 The Coca-Cola Company used Elvis' image to promote the product. For example, the company used a song performed by Presley, A Little Less Conversation, in a Japanese Coca-Cola commercial. Other artists that promoted Coca-Cola include the Beatles, David Bowie,George Michael,Elton John, and Whitney Houston, who appeared in the Diet Coca-Cola commercial, among many others.
Not all musical references to Coca-Cola went well. A line in "Lola" by the Kinks was originally recorded as "You drink champagne and it tastes just like Coca-Cola." When the British Broadcasting Corporation refused to play the song because of the commercial reference, lead singer Ray Davies re-recorded the lyric as "it tastes just like cherry cola" to get airplay for the song. Political cartoonist Michel Kichka satirized a famous Coca-Cola billboard in his 1982 poster "And I Love New York.
" On the billboard, the Coca-Cola wave is accompanied by the words "Enjoy Coke." In Kichka's poster, the lettering and script above the Coca-Cola wave instead read "Enjoy Cocaine." Medicinal application Coca-Cola is sometimes used for the treatment of gastric phytobezoars. In about 50% of cases studied, Coca-Cola alone was found to be effective in gastric phytobezoar dissolution. Unfortunately, this treatment can result in the potential of developing small bowel obstruction in a minority of cases, necessitating surgical intervention.
 Criticism Main article: Criticism of Coca-Cola Criticism of Coca-Cola has arisen from various groups, concerning a variety of issues, including health effects, environmental issues, and business practices. The drink's coca flavoring, and the nickname "Coke", remain a common theme of criticism due to the relationship with the illegal drug cocaine. In 1911 the US government seized 40 barrels and 20 kegs of Coca-Cola syrup in Chattanooga, Tennessee, alleging the caffeine in its drink was "injurious to health", leading to amended food safety legislation.
 The Coca-Cola Company, its subsidiaries and products have been subject to sustained criticism by both consumer groups, leftist activists, and watchdogs, particularly since the early 2000s. Coca-Cola is rich in sugar, especially sucrose, which causes dental caries when consumed regularly. Besides this, the high caloric value contributes to obesity. Both are major health issues in the developed world.
 Colombian death-squad allegations In July 2001, the Coca-Cola company was sued over its alleged use of political far-right wing death squads (the United Self-Defense Forces of Colombia) to kidnap, torture, and kill Colombian bottler workers that were linked with trade union activity. Coca-Cola was sued in a US federal court in Miami by the Colombian food and drink union Sinaltrainal. The suit alleged that Coca-Cola was indirectly responsible for having "contracted with or otherwise directed paramilitary security forces that utilized extreme violence and murdered, tortured, unlawfully detained or otherwise silenced trade union leaders".
This sparked campaigns to boycott Coca-Cola in the UK, US, Germany, Italy, and Australia. Javier Correa, the president of Sinaltrainal, said the campaign aimed to put pressure on Coca-Cola "to mitigate the pain and suffering" that union members had suffered. Speaking from the Coca-Cola company's headquarters in Atlanta, company spokesperson Rafael Fernandez Quiros said "Coca-Cola denies any connection to any human-rights violation of this type" and added "We do not own or operate the plants".
 A documentary on the controversy, titled The Coca-Cola Case, was released in 2010. Use as political and corporate symbol As sold in China Astronauts served Coca-Cola from this device on the Space Shuttle in 1995. Coca-Cola has a high degree of identification with the United States, being considered by some an "American Brand" or as an item representing America. During World War II, this gave rise to brief production of the White Coke as a neutral brand.
 The drink is also often a metonym for the Coca-Cola Company. Coca-Cola was introduced to China in 1927, and was very popular until 1949. When the Cultural Revolution began in 1949, the beverage was no longer imported into China, as it was perceived to be a symbol of decadent Western culture and the capitalist lifestyle. Importation and sales of the beverage resumed in 1979, after diplomatic relations between the United States and China were restored.
 There are some consumer boycotts of Coca-Cola in Arab countries due to Coke's early investment in Israel during the Arab League boycott of Israel (its competitor Pepsi stayed out of Israel).Mecca Cola and Pepsi have been successful alternatives in the Middle East. A Coca-Cola fountain dispenser (officially a Fluids Generic Bioprocessing Apparatus or FGBA) was developed for use on the Space Shuttle as a test bed to determine if carbonated beverages can be produced from separately stored carbon dioxide, water, and flavored syrups and determine if the resulting fluids can be made available for consumption without bubble nucleation and resulting foam formation.
FGBA-1 flew on STS-63 in 1995 and dispensed pre-mixed beverages, followed by FGBA-2 on STS-77 the next year. The latter mixed CO₂, water, and syrup to make beverages. It supplied 1.65 liters each of Coca-Cola and Diet Coke. See also Coca-Cola HBC AG Coca-Cola treatment of phytobezoars Coca Colla Colalife Fanta List of Coca-Cola brands Mexican Coke OpenCola (drink) Premix and postmix References ^ In June 2012, Coca-Cola announced its intentions to begin distributing in Myanmar.
Stafford, Leon (September 9, 2012). "Coca-Cola to spend $30 billion to grow globally". The Atlanta Journal-Constitution. Retrieved January 24, 2013. ^ "2015 Ranking". ^ Elmore, 2013, p 717 ^ Geuss, Megan (October 2010). "First Coupon Ever". Wired. 18 (11): 104. ^ Richard Gardiner, "The Civil War Origin of Coca-Cola in Columbus, Georgia," Muscogiana: Journal of the Muscogee Genealogical Society (Spring 2012), Vol.
23: 21–24. ^ http://facstaff.columbusstate.edu/gardiner_Richard/columbus/John_Pemberton_files/pemberton_1.jpg |url= missing title (help). Retrieved April 26, 2014. ^ "Coca-Cola Inventor was Local Pharmacist". Columbus Ledger. Retrieved March 13, 2011. ^ "Columbus helped make Coke's success". Columbus Ledger-Enquirer. March 27, 2011. Retrieved August 12, 2012. ^ Mark Pendergrast (March 16, 2000).
For God, Country and Coca-Cola. Basic Books. p. 25. ISBN 978-0-465-05468-8. ^ "Spanish town claims origins of Coca-Cola". ^ Annual Report of the Patent Office, 1885. Retrieved April 26, 2014. ^ Hayes, Jack. "Coca-Cola Television Advertisements: Dr. John S. Pemberton". Nation's Restaurant News. Archived from the original on July 10, 2007. ^ The Coca-Cola Company. "The Chronicle Of Coca-Cola". Archived from the original on January 18, 2010.
Retrieved January 7, 2013. ^ Harford, Tim (May 11, 2007). "The Mystery of the 5-Cent Coca-Cola: Why it's so hard for companies to raise prices". Slate. Archived from the original on July 10, 2007. ^ "Themes for Coca-Cola Advertising (1886–1999)". Archived from the original on January 18, 2010. Retrieved February 11, 2007. ^ Mark Pendergrast (March 16, 2000). For God, Country and Coca-Cola. Basic Books.
p. 32. ISBN 978-0-465-05468-8. ^ Mark Pendergrast (March 16, 2000). For God, Country and Coca-Cola. Basic Books. p. 42. ISBN 978-0-465-05468-8. ^ Mark Pendergrast (March 16, 2000). For God, Country and Coca-Cola. Basic Books. pp. 45 –47. ISBN 978-0-465-05468-8. ^ Mark Pendergrast (March 16, 2000). For God, Country and Coca-Cola. Basic Books. p. 45. ISBN 978-0-465-05468-8. ^ Candler, Charles Howard (1950).
Asa Griggs Candler. Georgia: Emory University. p. 81. ^ Mark Pendergrast (March 16, 2000). For God, Country and Coca-Cola. Basic Books. pp. 44 –45. ISBN 978-0-465-05468-8. ^ Mark Pendergrast (March 16, 2000). For God, Country and Coca-Cola. Basic Books. p. 49. ISBN 978-0-465-05468-8. ^ Mark Pendergrast (March 16, 2000). For God, Country and Coca-Cola. Basic Books. pp. 44 –45. ISBN 978-0-465-05468-8.
^ Mark Pendergrast (March 16, 2000). For God, Country and Coca-Cola. Basic Books. pp. 48 –49. ISBN 978-0-465-05468-8. ^ Candler, Charles Howard (1950). Asa Griggs Candler. Georgia: Emory University. p. 81. ^ Mark Pendergrast (March 16, 2000). For God, Country and Coca-Cola. Basic Books. p. 46. ISBN 978-0-465-05468-8. ^ Mark Pendergrast (March 16, 2000). For God, Country and Coca-Cola. Basic Books.
pp. 45 –47. ISBN 978-0-465-05468-8. ^ "This Day in Georgia History – Coca-Cola Sale Completed – GeorgiaInfo". usg.edu. ^ "Robert W. Woodruff (1889–1985)". New Georgia Encyclopedia. ^ a b "Coca-Cola Enterprises : Our Story". Coca-Cola Enterprises. Archived from the original on March 21, 2015. ^ "Coca-Cola History". worldofcoca-cola.com. ^ "Chattanooga Coca-Cola History" (PDF). Retrieved August 24, 2008.
^ a b "History Of Bottling". Archived from the original on January 18, 2010. Retrieved January 7, 2013. ^ First painted wall sign to advertise Coca-Cola : Cartersville, GA – Waymarking ^ Staff, The Doctors Book of Home Remedies. Nausea: 10 Stomach-Soothing Solutions ^ Example: Flent's Cola Syrup Label says "For Simple Nausea associated with an upset stomach.* *These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease." ^ "Beyond Seltzer Water: The Kashering of Coca-Cola". American Jewish Historical Society. Retrieved February 26, 2007. ^ "Fleeman's Pharmacy (now the Belly General Store)". ^ "Jack Fleeman – 86 – Owner". Atlanta Journal-Constitution. Georgia. August 17, 2009. ^ "Coke Can History". Archived from the original on January 18, 2010.
^ "New Coke – Top 10 Bad Beverage Ideas". TIME.com. April 23, 2010. ^ Rory Carroll in Baghdad (July 5, 2005). "Cola wars as Coke moves on Baghdad". The Guardian. London. Retrieved March 13, 2011. ^ According to a Coca-Cola customer-service representative. ^ a b McKay, Betsy (January 30, 2009). "Coke to Omit 'Classic'". The Wall Street Journal. ^ Klinemann, Jeffrey (January 31, 2013). "PepsiCo's In The Club… Store, that is, Capturing Costco Food Service Account".
BevNET. Retrieved April 25, 2015. ^ Fredrix, Emily and Sarah Skidmore (November 17, 2009). "Costco nixes Coke products over pricing dispute". Associated Press. Archived from the original on November 20, 2009. ^ "Coke cuts price on mini cans to lure shoppers". Asheville Citizen-Times. Associated Press. September 22, 2011. Retrieved September 22, 2011. ^ "Coca-Cola returns to Burma after a 60-year absence".
BBC News. June 14, 2012. ^ Jordan, Tony (June 14, 2012). "Coca-Cola Announces Will Return to Myanmar After 60 Years". Bloomberg. ^ Calderon, Justin (June 4, 2013). "Coca-Cola starts bottling in Myanmar". Inside Investor. Retrieved June 5, 2013. ^ "Coca-Cola to invest Rs 28,000 cr in India". June 26, 2012. ^ Geller, Martinne (June 26, 2013). "Coke to sell 'natural' mid-calorie cola in Argentina". Reuters.
Retrieved June 27, 2013. ^ "Beverages giant Coca-Cola acquires 16.7pc stake in Monster for $2.15bn". Pittsburgh News.Net. August 15, 2014. Retrieved August 15, 2014. ^ Jarvis, Paul (December 21, 2016). "Coca-Cola Buys AB InBev Out of Africa Unit for $3.2 Billion". Bloomberg News. Bloomberg. Retrieved February 1, 2017. Coca-Cola Co. will pay $3.15 billion to buy Anheuser-Busch InBev NV out of an African bottling joint venture .
.. Coca-Cola also agreed to buy AB InBev’s interest in bottling operations in Zambia, Zimbabwe, Botswana, Swaziland, Lesotho, El Salvador, and Honduras for an undisclosed sum. ^ "Home of Coca-Cola UK : Diet Coke : Coke Zero – Coca-Cola GB". Letsgettogether.co.uk. April 13, 2010. Archived from the original on May 15, 2010. Retrieved March 13, 2011. ^ "Foods List". usda.gov. ^ "The Daily Plate".
The Daily Plate. Retrieved March 13, 2011. ^ "Coke, Pepsi to Drop Controversial Chemical from All Drinks". ^ "Coca-Cola formula, after 86 years in vault, gets new home". csmonitor website. December 8, 2011. ^ "Urban Legends Reference Pages: Cokelore". Archived from the original on July 10, 2007. Retrieved February 10, 2007. ^ "Urban Legends Reference Pages: Cokelore (Have a Cloak and a Smile)". Archived from the original on January 18, 2010.
Retrieved February 22, 2007. ^ Katie Rogers, "'This American Life' bursts Coca-Cola's bubble: What's in that original recipe, anyway?," Washington Post BlogPost, February 15, 2011. Retrieved February 16, 2011. ^ Brett Michael Dykes, "Did NPR's 'This American Life' discover Coke's secret formula?," Archived February 17, 2011, at the Wayback Machine. The Lookout, Yahoo! News, February 15, 2011. ^ David W.
Freeman, "'This American Life' Reveals Coca-Cola's Secret Recipe (Full Ingredient List)," CBS News Healthwatch blogs, February 15, 2011. ^ The Recipe, This American Life. ^ "Coca-cola". Pponline.co.uk. Archived from the original on November 15, 2009. Retrieved March 13, 2011. ^ "The History of Coca-Cola". Archived from the original on July 10, 2007. ^ "Cocaine Facts - How to Tell Use of Cocaine - Questions, Myths, Truth".
www.thegooddrugsguide.com. ^ Liebowitz, Michael, R. (1983). The Chemistry of Love. Boston: Little, Brown, & Co. ^ "Is it true Coca-Cola once contained cocaine?". Archived from the original on January 18, 2010. Retrieved February 27, 2007. ^ a b May, Clifford D. "How Coca-Cola Obtains Its Coca", The New York Times, July 1, 1988. Accessed April 11, 2008. "A Stepan laboratory in Maywood, N.J., is the nation's only legal commercial importer of coca leaves, which it obtains mainly from Peru and, to a lesser extent, Bolivia.
Besides producing the coca flavoring agent sold to The Coca-Cola Company, Stepan extracts cocaine from the coca leaves, which it sells to Mallinckrodt Inc., a St. Louis pharmaceutical manufacturer that is the only company in the United States licensed to purify the product for medicinal use." See links for more information ^ Benson, Drew. "Coca kick in drinks spurs export fears". Archived from the original on May 30, 2012.
^ "Dope Wagons". ncpedia.org. ^ "Coca-Cola Your Health – You and Your Family's GDA Questions Answered". Coca-cola.co.uk. April 13, 2010. Retrieved March 13, 2011. ^ Gene A. Spiller (1998). Caffeine Content of Some Cola Beverages. CRC. ISBN 978-0-8493-2647-9. ^ "Offices & Bottling Plants". Archived from the original on February 16, 2007. Retrieved January 7, 2013. ^ "What Is the Difference Between Coca-Cola Enterprises and the Coca-Cola Company".
Archived from the original on October 21, 2012. Retrieved December 9, 2014. ^ "Coca-Cola: Macedonia makes the best Coke". Macedoniaonline.eu. June 16, 2009. Retrieved March 13, 2011. ^ Stafford, Leon (September 9, 2012). "Coca-Cola to spend $30 billion to grow globally". The Atlanta Journal-Constitution. Retrieved January 24, 2013. ^ Will Weissert (May 15, 2007). "Cuba stocks US brands despite embargo".
USA Today. Associated Press. Retrieved August 11, 2013. ^ Julian Ryall (August 31, 2012). "Coca-Cola denies 'cracking' North Korea". The Telegraph. London. Retrieved August 11, 2013. ^ a b Liebesny, Herbert J. (1975). The law of the Near and Middle East readings, cases, and materials. Albany: State University of New York Press. pp. 42–43. ^ "Coca-Cola Company — Red Spencerian Script". Archived from the original on January 18, 2010.
^ "Frank Robinson, creator of the Coca-Cola logo". Retrieved December 15, 2008. ^ a b "Inventory: Earl R. Dean Collection". Vigo County Public Library. Retrieved December 14, 2008. ^ "The Story of the Coca-Cola Bottle". Coca-Cola. February 26, 2015. Retrieved November 20, 2017. ^ "The Contour Bottle Celebrates Its 100th Birthday!" (PDF). Coca Cola Bottlers Association. 2015. Retrieved November 20, 2017.
^ Mark Pendergrast (2004). For God, Country, and Coca-Cola. Basic Books. p. 104. ISBN 9780684826790. ^ Lundy, Betty (1986). The Bottle (PDF). American Heritage Inc. pp. 98–101. ISSN 0002-8738. ^ "Snopes urban legend of the Coca-Cola bottle shape". Snopes.com. Retrieved March 13, 2011. ^ See, e.g., Lawrence M. Friedman, American Law in the 20th century (New Haven: Yale University Press, 2004), 356–357, and Jay M.
Feinman, Law 101: Everything You Need to Know About the American Legal System, rev. ed. (New York: Oxford University Press, 2006), 165–168. ^ "Coca-Cola Light Gets Dressed By Another Designer, Karl Lagerfeld". Retrieved May 14, 2011. ^ Mireles, Ricardo. "In Mexico, Big Cola is the real thing". Logistics Today. Archived from the original on November 9, 2004. ^ ""About Kristall Beverage"". Archived from the original on December 19, 2003.
Retrieved January 31, 2006. . Retrieved June 14, 2006. Archived December 19, 2003. ^ Murden, Terry (January 30, 2005). Coke adds life to health drinks sector. Scotland on Sunday. Retrieved February 14, 2006. ^ Kripalani, Manjeet and Mark L. Clifford (February 10, 2003) "Finally, Coke Gets It Right in India" Archived February 7, 2007, at the Wayback Machine.. BusinessWeek. Retrieved August 9, 2006.
^ "Fizzical Facts: Coke claims 60% mkt share in India", Times News Network, August 5, 2005 Archived July 10, 2007, at WebCite ^ Barbara Mikkelson and David P. Mikkelson, "The Claus That Refreshes," snopes.com, February 27, 2001 . Retrieved June 10, 2005. Archived July 10, 2007, at WebCite ^ See George McKay 'Consumption, Coca-colonisation, cultural resistance—and Santa Claus', in Sheila Whiteley, ed.
(2008) Christmas, Ideology and Popular Culture. Edinburgh University Press, pp. 50–70. ^ The White Rock Collectors Association, "Did White Rock or The Coca-Cola Company create the modern Santa Claus Advertisement?," whiterocking.org, 2001 . Retrieved January 19, 2007. ^ White Rock Beverages, "Coca-Cola's Santa Claus: Not The Real Thing!," BevNET.com, December 18, 2006 . Retrieved January 19, 2007.
Archived July 10, 2007, at WebCite ^ "Coke means Coca-Cola". Coca-Cola Conversations. June 16, 2008. Archived from the original on February 26, 2011. Retrieved March 13, 2011. ^ Orozco, Cynthia E. Quintanilla Perez, Selena. The Handbook of Texas online. Retrieved on June 5, 2006 ^ My Coke Rewards (Official Site) ^ Jessica Burke (September 26, 2011). "Sharing your Coke: marketing genius or just entirely weird?".
Foodmag.com.au. Retrieved February 23, 2013. ^ "What's in a Name?". Voxy.co.nz. October 25, 2011. Retrieved April 23, 2012. ^ "For Summer Campaign, Coke Prints 150 Popular First Names on Bottles". DesignTAXI.com. October 6, 2011. Retrieved April 23, 2012. ^ "Coca‑Cola Bottles History". London, UK: Coca-Cola GB. 2013. Retrieved May 28, 2013. ^ "Share a Coke: Is your name on the list?". The Belfast Telegraph.
Belfast, UK: Independent News & Media. May 27, 2013. Retrieved May 28, 2013. ^ "A Morning Cola Instead of Coffee?". The New York Times. January 20, 1988. Retrieved April 9, 2013. ^ McGrath, Karen (November 30, 1987). "Soft drink for breakfast could be your cup of tea". Bangor Daily News. Retrieved April 9, 2013. ^ a b Nikki Sandison (November 16, 2007). "Coca-Cola revives popular 'holidays are coming' ad".
Brand Republic. ^ Stephen Armstrong (May 14, 2001). "Coke goes for broke". The Guardian. Guardian News and Media Limited. ^ "The Coca-Cola Challenge". Campaign. October 22, 2004. ^ Jane Hardy (December 27, 2007). "Do TV campaigns ad up?". The Belfast Telegraph. Archived from the original on May 30, 2012. ^ "Melanie Thornton: "Ich wollte immer Musik"". Der Spiegel (in German). SPIEGELnet GmbH. November 25, 2001.
^ Prentiss Findlay (December 7, 2001). "Charleston native Thornton to be buried on Saturday". The Post and Courier. Charleston, SC. ^ Nicola Clark (November 29, 2005). "Coca-Cola restructures in healthy drinks focus". Brand Republic. Archived from the original on July 8, 2011. ^ "Coca-Cola launches its Diwali campaign « Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry".
Bestmediainfo.com. October 13, 2011. Retrieved April 23, 2012. ^ "Coca-Cola Diwali!". YouTube. November 12, 2010. Retrieved April 23, 2012. ^ Pia Heikkila (May 25, 2010). "From Bollywood to the world". The National. Archived from the original on July 21, 2012. Retrieved April 23, 2012. ^ "Coca-Cola". Olympic Movement. Retrieved August 12, 2012. ^ "YouTube Post of Coca-Cola 2010 Olympic Hockey Commercial".
Retrieved March 2, 2010. ^ FIFA.com. "FIFA Partners - FIFA.com". FIFA.com. Retrieved August 19, 2017. ^ "TOUR Championship by Coca-Cola". PGATour. ^ "Coca-Cola to Release Gold Can Commemorating the 2010 Olympics". BevWire. March 1, 2010. Retrieved March 22, 2010. ^ "All Summer Long Lyrics – Beach Boys". Sing365.com. Retrieved April 23, 2012. ^ "Elvis Presley is overrated". CNN. August 8, 2002. Archived from the original on January 21, 2012.
^ "Elvis Presley". YouTube. June 21, 1977. Retrieved August 12, 2012. ^ "Coca Cola celebrates 125th anniversary with 'Elvis and Coke'". Rica.alfahosting.org. Archived from the original on April 25, 2012. Retrieved April 23, 2012. ^ "Elvis Music In Japanese Coca-Cola Commercial – Misc". ElvisNews.com. Retrieved April 23, 2012. ^ "David Bowie: Coca-Cola Planet Live (Rare Euro Promo) FLAC – Guitars101 – Guitar Forums".
Guitars101. Archived from the original on September 6, 2012. Retrieved April 23, 2012. ^ Diet Coke commercial on YouTube ^ "Coca Cola Light CM – Elton John". YouTube. Retrieved April 23, 2012. ^ "Whitney Houston – Diet Coke Commercial (1986)". YouTube. June 14, 2010. Retrieved April 23, 2012. ^ "Lola by The Kinks Songfacts". Songfacts.com. Retrieved April 23, 2012. ^ "....And I Love New York".
Rogallery.com. Retrieved November 10, 2012. ^ Iwamuro M.; Okada H.; Matsueda K.; Inaba T.; Kusumoto C.; Imagawa A.; Yamamoto K. (2015). "Review of the diagnosis and management of gastrointestinal bezoars". World Journal of Gastrointestinal Endoscopy. 7 (4): 336–345. doi:10.4253/wjge.v7.i4.336. PMC 4400622 . PMID 25901212. ^ "Stomach, Definition and Patient Education". Healthline. Retrieved July 10, 2015.
^ Benjamin, Ludy T.; Rogers, Anne M.; Rosenbaum, Angela (1991-01-01). "Coca-Cola, caffeine, and mental deficiency: Harry Hollingworth and the Chattanooga trial of 1911". Journal of the History of the Behavioral Sciences. 27 (1): 42–55. doi:10.1002/1520-6696(199101)27:13.0.CO;2-1. ISSN 1520-6696. ^ Gupta, Prahlad; Gupta, Nidhi; Pawar, Atish Prakash; Birajdar, Smita Shrishail; Natt, Amanpreet Singh; Singh, Harkanwal Preet (2013-12-29).
"Role of Sugar and Sugar Substitutes in Dental Caries: A Review". ISRN Dentistry. 2013: 1–5. doi:10.1155/2013/519421. ISSN 2090-4371. PMC 3893787 . PMID 24490079. ^ "Coca-Cola Accused". ^ a b "Coca-Cola boycott launched after killings at Colombian plants". theguardian.com. Guardian. July 24, 2003. Retrieved February 2, 2016. ^ "Coke sued over death squad claims". bbc.co.uk. BBC. July 20, 2001.
Retrieved February 2, 2016. ^ Coca Cola's Role in the Assassinations of Union Leaders Explored in Powerful New Documentary. Alternet. April 22, 2010. Retrieved July 14, 2016. ^ Mark Pendergrast (August 15, 1993). "Viewpoints; A Brief History of Coca-Colonization". The New York Times. p. 256. Retrieved September 12, 2012. ^ Koetse, Manya (September 24, 2015). "Coca Cola in China". Marketing. Netherlands: whatsonweibo.
com. Retrieved May 19, 2016. ^ "Boycott Israel Campaign page on Coca-Cola". Retrieved August 3, 2007. ^ Tagliabue, John (December 31, 2002). "They Choke on Coke, But Savor Mecca-Cola". NYTimes.com. New York Times. Retrieved July 26, 2013. ^ Pearlman, Robert. "Coke machines on-board the space shuttle". CollectSpace. ^ Orloff, Richard W. (January 2001) [Press Kit May 1996]. "Space Shuttle Mission STS-77" (PDF).
National Aeronautics and Space Administration. Retrieved June 13, 2009. Further reading Allen, Frederick. Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World. New York: Harper Business, 1994. Blanding, Michael. The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink. New York: Avery, 2010. Elmore, Bartow J. "Citizen Coke: An Environmental and Political History of the Coca-Cola Company," Enterprise & Society (2013) 14#4 pp 717–731 online Foster, Robert (2008).
Coca-Globalization: Following Soft Drinks from New York to New Guinea. New York: Palgrave Macmillan. Hamblin, James (January 31, 2013). "Why We Took Cocaine Out of Soda". The Atlantic. When cocaine and alcohol meet inside a person, they create a third unique drug called cocaethylene. Hays, Constance L. The Real Thing: Truth and Power at the Coca-Cola Company. New York: Random House, 2004. Kahn, Ely J.
, Jr. The Big Drink: The Story of Coca-Cola. New York: Random House, 1960. Louis, Jill Chen and Harvey Z. Yazijian. The Cola Wars. New York: Everest House Publishers, 1980. Oliver, Thomas. The Real Coke, The Real Story. New York: Random House, 1986. Pendergrast, Mark. For God, Country, and Coca-Cola: The Unauthorized History of the Great American Soft Drink And the Company That Makes It. New York: Basic Books, 2000.
Primary sources Isdell, Neville. Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand. With the assistance of David Beasley. New York: St. Martin's Press, 2011 External links Wikimedia Commons has media related to Coca-Cola. Official website Kinescope of a live 1954 TV commercial for Coca-Cola (Internet Archive) Coca-Cola Advertising History Coca-Cola: Refreshing Memories — slideshow by Life magazine China Advisory: Avoiding the Wax Tadpole – Effective Chinese Language Trademark Strategy Chinese language trademark for Coca-Cola v t e Varieties of Coca-Cola Regular Coca-Cola Mexican Coke New Coke (Coke II) Caffeine-Free Coca-Cola Coca-Cola Cherry Coca-Cola with Lime Coca-Cola Vanilla Coca-Cola Citra Coca-Cola Black Cherry Vanilla Coca-Cola BlāK Coca-Cola with Lemon Coca-Cola Raspberry Coca-Cola Orange Coca-Cola Life White Coke Low-calorie TaB Diet Coke/Coke Light Coca-Cola C2 Coca-Cola Zero Sugar Coca-Cola Light Sango Diet Coke Plus v t e The Coca-Cola Company List of Coca-Cola brands Soft drinks A&W Root Beer (Canada only) Ambasa Ameyal Barq's Beat Beverly Bjäre Julmust Cannings Chinotto Citra Coca-Cola Fanta Fioravanti Fresca Fruktime Frutonic Gold Spot Guaraná Jesus Hit Inca Kola Iron Brew Joya Kinley Kola Inglesa Krest Kuat Lemon & Paeroa Lift Lilt Limca Mare Rosso Mello Yello Mezzo Mix Mr.
Pibb Nordic Mist OK Soda Pibb Xtra Pibb Zero Portello Quatro Quwat Jabal Ramblin' Root Beer RimZim Red Flash Royal Tru Santiba Sarsi Seagram's Senzao Smart Sparkle Sparletta Sprite Stoney Surge Tab Tanora Thums Up Tiky Urge Vault VegitaBeta Victoria Yoli Juices and teas Ayataka Cappy Capri Sun Delaware Punch Enviga Far Coast Five Alive Fruitopia Frutonic Fuze Glaceau Gold Peak Hi-C Honest Tea Innocent Maaza Matte Leão Minute Maid Nestea Oasis Odwalla Qoo Royal Tru Simply Sokenbicha Sparkle Tum-E Yummies VitaminWater ZICO Sports drinks Aquarius Powerade Monster Beverage(17.
9% stake) BPM Energy Burn Formula 50 Full Throttle Lift Plus Monster Mother NOS RAC 124 Relentless Tab Energy Vault Von Dutch Bottled water AdeS Arwa Ciel Dasani Deep River Rock Malvern Water Smart Water Topo Chico Valpre Coffee-based Caribou Coffee Georgia illy Dairy-based Fairlife Swerve Vio Joint ventures Beverage Partners Worldwide Coca-Cola FEMSA Philippines (49%) Coca-Cola Hellenic (23.
2%) Coca-Cola European Partners (18%) Coca-Cola Beverages Africa (11.3%) Former holdings Columbia Pictures TriStar Pictures Legal Escola v. Coca-Cola Bottling Co. (1944) POM Wonderful v. Coca-Cola (2014) Sinaltrainal v. Coca-Cola (2001) U.S. v. 40 Barrels & 20 Kegs of Coca-Cola ((1916) Other Coca-Cola buildings and structures Criticism of Coca-Cola Coca-Cola Freestyle Limca Book of Records My Coke Rewards v t e Cola brands Afri- Amrat Apotekarnes Auvergnat Baikal Barr Beed Big Breizh Bubba Campa Cassinelli Cavan China Classic (UK) Club Coca-Cola Cockta Turka Cole Cold Corsica Count Cricket Cuba Diet Coke Diet Rite Double Double Seven El Ché- Est Evoca Export Fada Faygo Fentimans Curiosity Frescolita Fritz- Fruti Fuji- Future Grandpa Graf's Guaranito Isaac Jolly Jolt Jones Soda Kitty Kofola Real Román Kristal LA Ice Lava Like Mecca- Mr.
No Name Olvi Open Pakola Pepsi Parsi Perú Polo-Cockta Pran Premium- President's Choice Qibla RC Red Bull Red Reed's Rola Sam's Choice Schweppes Sinalco Tab Thums Up Topsia Triple tuKola Ubuntu Vess Virgin Vita XL Zamzam Zelal Zevia Authority control GND: 4125197-0 Retrieved from "https://en.wikipedia.org/w/index.php?title=Coca-Cola&oldid=827453264"See Also: Appliance Repair Palm Desert Ca
An appliance is among the major investments you are going to ever make. Appliances are generally hefty purchases, and they are a single from the most critical portions of your own home. You depend upon appliances for almost everything from cooking to cleansing, and especially looking at the amount of money you can be putting forth for it, it only is smart that you d desire to be sure you make the most reasonable obtain.
Property appliances is actually a phrase which is utilised incredibly commonly now but what does it stand for? Home appliances stand for the mechanical and electrical products and solutions which might be utilized at home for that performing of the typical residence.
sustainability Note: This op-ed originally posted on Medium.com. When you woke up this morning, you may have spent about an hour getting ready. You brushed your teeth, showered, and got dressed. Feeling hungry, perhaps you made breakfast and watched the morning news. Some of you sent children off to school. Others responded to emails that arrived overnight. Me? I cut myself shaving again. No matter who you are or where you live, one thing is certain: in that hour, an estimated 900 metric tons of plastic waste entered our oceans.
That’s the mass of nearly 600 mid-size sedans. That’s unacceptable. It’s also unsustainable. If left unchecked, plastic waste will slowly choke our oceans and waterways. This waste presents clear dangers to marine life, which we see in disturbing images of animals suffering. And make no mistake, this waste will likely have a broader impact beyond wildlife. The world’s packaging problem is a symptom of a more serious condition.
We’re using up our earth as if there’s another one on the shelf just waiting to be opened. In fact, the use of natural resources globally grew twice as fast as the population during the 20th century. According to the United Nations Environment Program, global materials use is expected to reach almost 90 billion tons in 2017 – three times more than the amount used 1970. We’re using (and wasting) our natural resources at a rapidly increasing rate.
We’re acting like we’ll never run out. This isn’t only a problem for unfortunate sea turtles or coastal communities that must deal with plastic bottles washing up on their shores. It’s a problem for all of us, everywhere. And, like most problems, this one provides an opportunity. We have the chance to rethink plastics, packaging, and even our economies for the better. For decades, food and beverage packaging has been an important part of our modern lives.
Bottles and cans make it easy to stay hydrated on the go. They help drinks stay safe and sanitary for human consumption. They help provide clean drinking water in times of need. In fact, in 2017 we and our bottling partners donated over 1.4 million bottles of water to struggling communities in the immediate aftermath of Hurricanes Irma, Harvey, and Maria. That clean, safe water helped keep people alive.
And it was only possible because of modern plastics and water bottling technology. Yet it’s tempting to romanticize a world without packaging. To assume that if we get rid of plastic bottles and cans that life will be better. For animals, for humans, for our planet. This mistakenly ignores all the good they can do. Modern food and beverage containers help reduce food spoilage and waste. They limit the spread of disease.
They can help save lives. In short, bottles and cans can benefit society if they’re designed properly and disposed of responsibly. To support this, businesses like The Coca-Cola Company can challenge ourselves to do more. To lead. To take risks. And to grow with conscience by doing business the right way, not just the easy way. That’s why we’ve announced a bold, ambitious goal: to help collect and recycle a bottle or can for every one we sell by 2030.
Regardless of where it comes from, we want every package to have more than one life. This is our vision for a World Without Waste. Working to create a World Without Waste isn’t easy and involves many moving parts. Among them, companies have to do their part by making sure their packaging is actually recyclable. People have to do their part by actually recycling. And we all have to do whatever we can, no matter how big or small, to make sure packaging doesn’t end up where it doesn’t belong.
To achieve this, we’re reimagining the entire lifecycle of a package, from how it’s designed to how it’s made. In 2009, we introduced PlantBottle, a groundbreaking innovation made from up to 30% plant-based materials. For years, we’ve been working to make our packaging 100% recyclable. And you’ve probably noticed some of our bottles are lighter than they used to be. While those are steps in the right direction, we don’t intend to stop there.
We’re searching for new ways to make plastic more innovative and sustainable, and we are working to include more recycled material in our plastic bottles. Making our bottles and cans more sustainable and recyclable is only part of the answer. If something can be recycled, it should be recycled. So we want to help people everywhere understand how to do their part. Our goal is to encourage more people to recycle more often.
To do that, we aim to invest our marketing dollars and skills to help people understand what to recycle, how to recycle, and where to recycle. We believe in the circular economy, where plastic, glass, and aluminum are reused many times instead of being used once and thrown away. We want others to believe in it, too. We also want to work with local communities, our competitors, and even our critics to help address this critical issue.
In some communities, recycling is simple. You just drop your bottle or can in the nearest bin, and you’re done. In others, recycling is hard work. There may not be a recycling bin, or the nearest facility means a two-hour drive each way. Who has time for that? More importantly, no one should have to drive that far to recycle. Because our company is in so many communities globally, we can share our best practices.
We can collaborate with governments, communities, the private sector, and NGOs to help develop more effective recycling systems that meet each community’s unique needs. We can actually help make recycling easier and more accessible for everyone. In Mexico, we’ve helped do just that. Coca-Cola bottlers joined the Mexican plastics industry and others in 2002 to create Ecology and Corporate Commitment (ECOCE), a non-profit organization dedicated to encouraging a culture of recycling.
We also invested to help create the country’s two food-grade PET plastic recycling facilities, IMER and PetStar. Those investments have paid off. In 2016, Mexico recycled 57% of the PET plastic it produced (up from 9% in 2002), making it a leading country globally for recycling PET. That’s exactly what we want to do. “But what about all the bottles and cans that are already out there?” you might say.
“What are you doing about those?” I’m glad you asked. Just because we’re announcing this goal for 2030 doesn’t mean we’re starting from scratch. Since 1995, we’ve been the lead sponsor of the world’s largest volunteer effort on behalf of ocean health—Ocean Conservancy’s International Coastal Cleanup. Over the course of that partnership, we’ve helped mobilize 11 million people to clean up 206 million pounds of trash from over 360,000 miles of coastline.
And there’s so much more we can do together. No one company, organization, government, or person can solve this problem alone. Imagine if every company that sells packaging joined us on this journey. Imagine if we were all putting our expertise and resources into solving this problem. Imagine if we all worked to help keep packaging out of the places where it doesn’t belong. Suddenly, a World Without Waste is possible.
When we all come together through concerted, collective action, we can make a meaningful, lasting difference. That must be the mindset we all take. The guiding principle by which we all operate. Because by the time you’ve read this far, an estimated 40,000 plastic bottles have already made their way into our oceans. Together, we can reduce that number. Together, we might be able to make it zero.
It will require hard work, dedication, and investment from many players, but I’m certain that the payoff for our planet, our communities, and our business will be well worth the price. Now, let’s get to work. James Quincey is president and CEO of The Coca-Cola Company sustainability