For other people named Ronald McDonald, see Ronald McDonald (disambiguation). Ronald McDonald A Ronald McDonald statue in Thailand, 2005, greeting guests with the traditional Thai "wai" gesture First appearance 1963 Portrayed by Willard Scott (1963–1965) Bev Bergeron (1966–1968) Viv Weekes (1968–1970)George Voorhis (1968–1988)Ray Rayner (1968–1969) Bob Brandon (1970–1975)King Moody (1970–1984)Squire Fridell (1985–1991) Jack Doepke (1991–1999) David Hussey (2000–2014)Brad Lennon (2014–present)Bob Stephenson (Logorama only) Voiced by Squire Fridell (The Adventures of Ronald McDonald: McTreasure Island) Jack Doepke (The Wacky Adventures of Ronald McDonald; ep.
1-3) David Hussey (The Wacky Adventures of Ronald McDonald; ep. 4-6) Information Gender Male Occupation Clown mascot for the McDonald's fast food chain Ronald McDonald is a clown character used as the primary mascot of the McDonald's fast-food restaurant chain. In television commercials, the clown inhabited a fantasy world called McDonaldland and has adventures with his friends Mayor McCheese, the Hamburglar, Grimace, Birdie the Early Bird, and The Fry Kids.
Since 2003, McDonaldland has been largely phased out, and Ronald is instead shown interacting with normal children in their everyday lives. Many people work full-time making appearances in the Ronald McDonald costume, visiting children in hospitals, and attending regular events. There are also Ronald McDonald Houses, where parents can stay overnight when visiting sick children in nearby chronic care facilities.
History Willard Scott The origin of Ronald McDonald involves Willard Scott (at the time, a local radio personality who also played Bozo the Clown on WRC-TV in Washington, D.C. from 1959 until 1962), who performed using the moniker "Ronald McDonald, the Hamburger-Happy Clown" in 1963 on three separate television spots. These were the first three television ads featuring the character. Scott, who went on to become NBC-TV's Today Show weatherman, claims to have "created Ronald McDonald" according to the following excerpt from his book Joy of Living: At the time, Bozo was the hottest children's show on the air.
You could probably have sent Pluto the Dog or Dumbo the Elephant over and it would have been equally as successful. But I was there, and I was Bozo ... There was something about the combination of hamburgers and Bozo that was irresistible to kids ... That's why when Bozo went off the air a few years later, the local McDonald's people asked me to come up with a new character to take Bozo's place.
So, I sat down and created Ronald McDonald. At the time, Scott was working for Oscar Goldstein, the Washington DC area McDonald's franchisee, and numerous sources describe Scott's role as only playing the part of Ronald McDonald, while giving credit for the creation of the mascot to Goldstein and his ad agency. McDonald's version Ronald McDonald with musician Enrique Iglesias, 1999 The original Ronald McDonald as pictured on the United States trademark application filed in 1967 McDonald's does not mention George Voorhis or acknowledge that Willard Scott created Ronald in their statement: "The smile known around the world," Ronald McDonald is second only to Santa Claus in terms of recognition.
(According to one survey, 96% of all schoolchildren in the United States of America recognize Ronald (stunning-stuff.com)). In his first television appearance in 1963, the clown was portrayed by Willard Scott. On March 28, 2000, Henry Gonzalez, McDonald's Northeast Division President, thanked Scott for creating Ronald McDonald, during a taped tribute to Scott on the Today Show. Yet in 1965, Roy Burgold assigned Aye Jaye as Boss Clown worldwide in charge of hiring, writing, creating shows, media handling, training, and major events such as The White House appearances, Macy Days, etc.
, and finally opening Ronald worldwide for 35 years. Aye Jaye was responsible for the hiring of hundreds of past field Ronalds. Circus performer Coco the Clown (real name Michael Polakovs) was hired in 1966 to revamp Ronald's image, and it was he who created the now familiar costume and make-up. In 2010, the Corporate Accountability International in Boston, Massachusetts suggested Ronald McDonald should retire due to childhood obesity, however McDonald's CEO Jim Skinner said there are no plans to retire Ronald McDonald.
 In April 2011, McDonald's announced that Ronald McDonald will re-appear in their commercials. However, Ace Metrix says Ronald McDonald ads are no longer effective. On May 18, 2011, Corporate Accountability International renewed their call to retire Ronald McDonald, by running ads in major newspapers and launching several web pages dedicated to the retirement of the character. However, McDonald's CEO Jim Skinner defended Ronald McDonald by saying that he is an ambassador for good and "it's all about choice".
Shortly after McDonald's Website News Statements announced that Ronald McDonald is here to stay. In April 2014, McDonald's announced that Ronald McDonald will have a whole new look and new outfits. They also announced that he will be back in their new commercials as well as on social media sites like Twitter. As part of Ronald's makeover, his jumpsuit has been dropped in favor of yellow cargo pants, a vest, and a red-and-white striped rugby shirt.
His classic clown shoes remain part of the official uniform. Actors Willard Scott as Ronald McDonald, from the first of three pre-recorded television advertisements to feature Ronald. At any given time, there are dozens to hundreds of actors retained by McDonald's to appear as Ronald McDonald in restaurants and events. It is assumed, however, that the company uses only one actor at a time to play the character in national television commercials.
Following is a list of primary American Ronald McDonald actors. Willard Scott (Washington, D.C. 1963–1965) Bev Bergeron (Southern California, 1966–1968) George Voorhis (Southern California, 1968–1988) Ray Rayner (1968–1969) King Moody (1971–1984) Squire Fridell (1985–1991) Jack Doepke (1991–1999) David Hussey (2000–2014) Brad Lennon (2014–present) An actor named Joe Maggard claims to have performed as Ronald McDonald from 1995 to 2007, but these dates overlap with the portrayals by Jack Doepke and David Hussey.
Furthermore, in a 2003 article by The Baltimore Sun, a spokesperson for McDonald's said that Mr. Maggard was simply a stand-in for Ronald for one commercial shoot in the mid-1990s, and that "he is definitely not Ronald McDonald." Various forms of the name "Ronald McDonald" as well as costume clown face persona, etc. are registered trademarks of McDonald's. McDonald's trains performers to portray Ronald using identical mannerisms and costume, to contribute to the illusion that they are one character.
McDonald's marketing designers and stylists changed elements of the Ronald McDonald character, persona, style, costume, and clown face when they adopted the clown as a trademark. International localization Ronald McDonald at a military base in Southwest Asia. In Thailand, Ronald McDonald greets people in the traditional Thai "wai" greeting gesture of both hands pressed together. The Thai version of the company mascot was created in 2002 by the local Thai franchise, McThai, as part of a "McThai in the Thai Spirit" campaign.
The figure has also been exported to India and other countries where a similar gesture is used. In China, out of respect for Ronald McDonald as an adult, children refer to him as 麦当劳叔叔 (Uncle McDonald). In Japan, Ronald McDonald is called Donald McDonald due to a lack of a clear "r" sound in Japanese enunciation. Licensed works Comic books Charlton Comics obtained the license to publish four issues of a Ronald comic sold on newsstands in 1970–1971.
 Also, over the years several giveaway comics have been produced starring the character. Ronald (with Grimace) appears in the 1984 Little Golden Book Ronald McDonald and the Tale of the Talking Plant, written by John Albano and drawn by John Costanza. Animated video series Main article: The Wacky Adventures of Ronald McDonald The Wacky Adventures of Ronald McDonald was a series of retail animated direct-to-video features produced by DIC Entertainment and Klasky-Csupo for the McDonald's fast-food restaurant chain.
A total of six 40-minute tapes were produced, released at various times between 1998 and 2003. Video games Ronald McDonald is the protagonist of two video games: McDonald's Treasure Land Adventure, developed by Treasure for the Mega Drive console and released in 1993, and Ronald McDonald in Magical World, developed by SIMS for the Game Gear handheld, released only in Japan in 1994. Film Ronald McDonald appears for a few seconds in the 1988 film Mac and Me, during a birthday scene set at a McDonald's.
He is played by Squire Fridell, but is credited as "Ronald McDonald as himself". Subversion Because of his prominence, Ronald McDonald has become a symbol not just of McDonald's but of the fast food industry in the USA as a whole, as well as Corporate America, capitalism, globalization, and other broader topics. As such, the costume and iconography of Ronald McDonald is often appropriated by protestors and artists wishing to subvert the icon and communicate a message that runs counter to the corporate narrative.
For example, in 2000, protestors in Hong Kong dressed as Ronald McDonald to protest McDonald's labor policy in China. Criticism Critics have claimed that a clown mascot targeting children for fast food is unethical. A group of 550 doctors took out newspaper ads in 2011 demanding Ronald McDonald's retirement. In 2010, the Corporate Accountability International in Boston, Massachusetts suggested that the Ronald McDonald should be retired due to childhood obesity in the United States, however then McDonald's CEO Jim Skinner said there are no plans to retire Ronald McDonald.
On May 18, 2011, Corporate Accountability International renewed their call to retire Ronald McDonald, by running ads in major newspapers and launching several web pages dedicated to the retirement of the character. However McDonald's CEO Jim Skinner defended Ronald McDonald by saying that he is an ambassador for good and "it's all about choice". Shortly afterwards, McDonald's Website News Statements announced that Ronald McDonald is here to stay.
In 2014, McDonalds new CEO Don Thompson has said that Ronald McDonald does not encourage kids to eat unhealthy foods. He stated Ronald McDonald only spreads joy and smiles. The Corporate Accountability International has failed to retire him due to the fact that he is a national icon and he has been around for half a century. References ^ Bellomo, Mark (2016-10-04). "A Brief History of McDonaldland and the Toys (and Lawsuit) It Spawned".
Mental Floss. ^ a b "Big Burger Business: McDonald's and Burger King". Heavyweights. Season 2. Episode 3. 2008-04-21. Food Network. ^ "McDonald's sends in the clown, again". USA Today. December 10, 2001. Retrieved November 7, 2017. ^ Bone, James (28 December 2009), "Michael Polakovs: Circus Clown", The Times, London, retrieved 2 August 2010 ^ http://wbztv.com/local/ronald.mcdonald.retirement.2.1605159.
html ^ McDonald's says no way Ronald will retire, Yahoo!, retrieved 2 August 2010 ^ Gasparro, Annie (April 7, 2011), McDonald's Puts Ronald Back to Work, Wall Street Journal, retrieved 2 April 2011 ^ Rexrode, Christina (2011-05-19). "Midlife crisis for Ronald McDonald?". The Sun News. Associated Press. Retrieved 2011-05-19. ^ McDonald's Says Ronald is Here to Stay, McDonalds.com, retrieved 18 May 2011 ^ Ronald McDonald Loses Jumpsuit and Joins Twitter, retrieved 24 April 2014 ^ Ronald McDonald gets a new look; Twitter says, 'NotLovinIt', retrieved April 25, 2014 ^ Williams, Alex (24 April 2014).
"Ronald McDonald Officially A Hipster". WebProNews. Retrieved 26 April 2014. ^ Province, Ben (October 19, 2011). "MBU Runs for Ronald". Malibu Times. Retrieved April 25, 2012. ^ Leung, Shirley (2 June 2003). "McDonald's plans a Ronald revival". The Baltimore Sun. Retrieved 31 July 2017. ^ Rungfapaisarn, Kwanchai. "Ronald's 'wai' to hit the States." The Nation (Thailand), September 18, 2002 ^ "Ronald and Donald McDonald keep their cultural identities".
Seattle Post-Intelligencer, December 17, 1996 ^ Ronald McDonald Vol. 2, No. 3 ^ Ronald McDonald and the Fries Farmers ^ JOHN ALBANO: JONAH HEX and RONALD McDONALD! ^ McDonald's Treasure Land Adventure gamefaqs.com February 05, 2017 ^ Ronald McDonald in Magical World gamefaqs.com September 20, 2009 ^ Smith, Andrew F. (2016). Fast Food: The Good, the Bad and the Hungry. Reaktion Books Ltd. ISBN 9781780236094.
^ Goldwert, Lindsay (2011-05-19). "Is Ronald McDonald an evil influence? McDonalds hits back at clown critics". NY Daily News. Retrieved 2017-04-02. Further reading Wikimedia Commons has media related to Ronald McDonald. Schlosser, E. (2006) Chew on this: everything you don’t want to know about fast food. Boston, MA: Houghton Mifflin Co. v t e McDonald's History Advertising ad programs Countries with franchises Legal cases Product list International availability People Richard and Maurice McDonald Ray Kroc Joan Kroc Ralph Alvarez Charlie Bell Al Bernardin Jim Cantalupo George Cohon Dan Coudreaut Steve Easterbrook Janice L.
Fields Den Fujita Don Gorske Jack M. Greenberg Eikō Harada June Martino Herb Peterson Michael R. Quinlan Ed Rensi Willard Scott James A. Skinner Donald N. Smith Harry J. Sonneborn Don Thompson Fred L. Turner Company Hamburger University Leaps and Bounds McBarge McCafé McDonald's #1 Store Museum McDonald's (Will Rogers Turnpike) Oldest McDonald's restaurant Rock N Roll McDonald's Ronald McDonald House Charities Products Beef Big Mac Big N' Tasty Deluxe line Kiwiburger Quarter Pounder (McRoyal) Chicken Chicken McNuggets McChicken Other Deli Choices Filet-O-Fish Georgie Pie Happy Meal McArabia McGriddles McMuffin McRib Premium line Shamrock Shake Former Arch Deluxe McAfrika Advertising Campaigns Changeables Global Gladiators Golden Arches Mac Tonight McDonaldland McDonald's Monopoly McDonald's Treasure Land Adventure M.
C. Kids McKids Ronald McDonald Teenie Beanies The Wacky Adventures of Ronald McDonald Sponsorships Kyle Larson (NASCAR) Jamie McMurray (NASCAR) Graham Rahal (IndyCar Series) McDonald's All-American Game McDonald's Championship McDonald's Championship (golf) McDonald's Cycle Center McDonald's Gospelfest McDonald's Olympic Swim Stadium Related Burger wars Donald Land Fast food advertising Mac and Me (1988 film) McDonald's sign (Pine Bluff, Arkansas) Supersize Branches Canada Israel New Zealand Criticism Fast Food Nation (film) McDonaldization McDonald's Videogame McJob McRefugee McLibel Maxime, McDuff & McDo Super Size Me Don't Eat This Book Legal cases Liebeck v.
McDonald's Restaurants Magee v. McDonald's McDonald's Restaurants v. Morris & Steel Sid & Marty Krofft Television Productions Inc. v. McDonald's Corp. Related McDelivery Big Mac Index Bill Elliott McDonald's Young Entertainers McWords San Ysidro McDonald's massacre "Seriously McDonalds" Sydney River McDonald's murders Taiwan McDonald's bombings Urban legends Boom, Like That The Founder (2016 film) Retrieved from "https://en.
wikipedia.org/w/index.php?title=Ronald_McDonald&oldid=824393127"See Also: First Offence Domestic Violence
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By Fiona Roberts Updated: 05:27 EST, 9 June 2011 If you grew up with a deep-seated fear of clowns, then it's probably best to look away now.A newly-uncovered video has revealed Ronald McDonald as he made his 1963 debut - and he looks distinctly creepy.With a drink cup for a nose and a food tray for a hat, the original Ronald resembles a scarecrow more than a clown.Scroll down for videos Disconcerting: Willard Scott sports a drink cup for a nose as he plays Ronald McDonald in the clown's first-ever television advert If he looks familiar it's because he was played by Willard Scott, who went on to become the weatherman for NBC's Today programme.
Made long before a new health-conscious generation prompted the sale of salads and juice beneath the golden arches, the commercial shows off the clown's prolific hamburger-eating ability.He sports a special belt which magically produces three hamburgers in a row, and at the end of the clip happily skips off to a McDonald's restaurant. Like magic: The first McDonald's clown sported a belt which produced hamburgers from thin air Skipping off into the sunset: At the end of the advert, Ronald disappears into a McDonald's restaurant.
The commercial was made in 1963 The advert was published on YouTube in 2008 but came to prominence this week when it was rediscovered by The Consumerist.Although he has long been beloved by children the world over, Ronald has also garnered an inadvertently creepy image, which isn't dispelled in two more adverts the website tracked down.In one, Ronald, still wearing his food-tray hat, is introduced as 'Ronald McDonald, the happy hamburger-eating clown'.
Head gear: Ronald shows off his food-tray hat - and his original blond wig Then and now: Willard Scott as Ronald in 1971, and pictured in 2010, right He sits down to talk to a little boy, who says: 'My mom told me never to talk to strangers'. Modern incarnation: The new slimline Ronald McDonald Ronald responds: 'Well, your mum's right as always, but I'm Ronald McDonald! Now give me a McDonald's shake!'The clown went on to become one of the world's best-known icons, appearing in a range of television adverts set in McDonaldland.
By 1971, Ronald had ditched the food tray hat and cup nose, and was sporting a more familiar red wig.The official clown has been played by at least ten different actors since 1963, including Squire Fridell.Mr Fridell starred as Ronald McDonald for seven years from 1984, after his famous role as Toyota Man in the long-running 'oh, what a feeling' adverts.Ronald has undergone a series of makeovers, and in 2004 unveiled a more athletic look as a 'balanced, active lifestyle ambassador'.
But he came under fire last month when when 550 health professionals wrote an open letter to McDonald's, urging them to combat obesity by ditching the clown.Ronald McDonald's 1963 television debut[embedded content]Willard Scott reprises the role[embedded content]Farewell to the hat: Ronald appears with a red wig in 1971[embedded content]